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Social Media and Local Politics IFIP ePart2013
 

Social Media and Local Politics IFIP ePart2013

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Presentation at the 5th International Conference of eParticipation.

Presentation at the 5th International Conference of eParticipation.

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    Social Media and Local Politics IFIP ePart2013 Social Media and Local Politics IFIP ePart2013 Presentation Transcript

    • Robin Effing (Presenting) Jos van Hillegersberg Theo Huibers Social Media Participation And Local Politics: A Case Study of the Enschede Council in the Netherlands
    • INTRODUCTION SMPM CASE STUDY QUESTIONS
    • INTRODUCTION SMPM CASE STUDY QUESTIONS
    • Albrecht Dürer Introduction - Social Media as political game changer - Arab spring - Obama & Royal - Challenge - CDU - LACK OF UNDERSTANDING
    • INTRODUCTION SMPM CASE STUDY QUESTIONS
    • Albrecht Dürer The Social Media Participation Model
    • Albrecht Dürer Social Media Choice - Social Presence (Short, Williams, Christie) - Media Appropriateness (Rice) - Cognitive and Affective Organizational Communiation (Te’eni) - Method: qualitative interviews
    • Albrecht Dürer Social Media Use - Quantitative Construct - E-Participation Ladder (Macintosh) - e-Enabling - e-Engaging - e-Empowerment - Method: Metrics by SMI
    • Albrecht Dürer The Social Media Indicator
    • Albrecht Dürer The Social Media Participation Model
    • Albrecht Dürer Sense of Community - Tacit part of community participation - Psychological attachment - Method: Questionnaire with 24 statements (Chavis) Likert scale
    • Albrecht Dürer Sense of Community “a feeling that members have of belonging, a feeling that members matter to another and to the group and a shared faith that members’ needs will be met through their commitment to be together” (McMillan & Chavis)
    • Albrecht Dürer Community Engagement - Time spent in relation to community - Social networks (Christakis & Fowler) - Method: inquiry of time spent and making SNA Diagrams - Gephi visualization software
    • INTRODUCTION SMPM CASE STUDY QUESTIONS
    • Picture of the Enschede Council
    • Albrecht Dürer Case Study Results - “Twitter did not deliver the miracle we hoped for in advance” - Not that professional - Lack of campaigns - Lack of strategy and planning
    • Albrecht Dürer Social Media Channel Volume
    • Albrecht Dürer Social Media Participation SMI Scores April 2012 November 2012
    • Albrecht Dürer Sense of Community (SCI) Scores
    • Albrecht Dürer Social Network Diagram (April)
    • Albrecht Dürer Social Network Diagram (November)
    • Albrecht Dürer Negative correlation between SMI and SCI
    • Albrecht Dürer Discussion - Limited effect from social media on community participation - Parties struggle with social media - Negative correlation (-.454) however no significant causal effect has been found. - More refined measurements
    • Questions? Contact me robin@socialpower.nl @robineffing linkedin.com/in/effing www.socialpower.nl http://www.slideshare.net/robine ffing