Masterclass Social Media Deel 4 Online Business Models Smart Creation Part 4 2012

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Online business models, new business models, freemium, free, social business. Deel 4/4 van de cursus voor startende ondernemers.

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Masterclass Social Media Deel 4 Online Business Models Smart Creation Part 4 2012

  1. 1. Social Media Masterclass Deel 4/4:Online Business Models Drs. Robin Effing Twitter: @robineffing
  2. 2. Programma
  3. 3. Programma 10 januari 2012 1: Social Media & Mobile: Trends en impact 17 januari 2012 2: Social Media als bindmiddel: Bereiken, betrekken en binden van klanten bij jouw merk. 24 januari 2012 3: Social Media Strategy 31 januari 20124: Online Business Models: kansen in de nieuwe wereld.
  4. 4. contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION
  5. 5. Selling Less To More
  6. 6. # of sales # of products
  7. 7. Virtual Goodies
  8. 8. Virtual Goodies
  9. 9. contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION
  10. 10. contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION
  11. 11. Free books
  12. 12. POWER OF FREEFree 1: Direct Cross- Subsidies Source: Chris Anderson, Free, 2010
  13. 13. POWER OF FREEFree 1: Direct Cross- Subsidies
  14. 14. POWER OF FREEFree 1: Direct Cross- Subsidies
  15. 15. POWER OF FREEFree 2: The Three Party Market Source: Chris Anderson, Free, 2010
  16. 16. POWER OF FREEFree 2: The Three Party Market
  17. 17. POWER OF FREEFree 2: The Three Party Market
  18. 18. POWER OF FREEFree 2: The Three Party Market
  19. 19. POWER OF FREEFree 3: Freemium Source: Chris Anderson, Free, 2010
  20. 20. POWER OF FREEFree 4: Nonmonetary Markets Source: Chris Anderson, Free, 2010
  21. 21. contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION
  22. 22. contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION
  23. 23. QuestionsTwitter: @robineffingSlides: slideshare.net/robineffing

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