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Effing r social_media_masterclass_smart_creation_part1_2012_basic

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Smart Creation Masterclass voor starters over Social Media en Mobile Trends en Impact. Deel 1 van 4.

Smart Creation Masterclass voor starters over Social Media en Mobile Trends en Impact. Deel 1 van 4.

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  • 1. Social Media Masterclass Deel 1/4:Social Media & Mobile: Trends en impact Drs. Robin Effing Twitter: @robineffing Hashtag #socialpower
  • 2. Programma
  • 3. Programma 10 januari 2012 1: Social Media & Mobile: Trends en impact 17 januari 2012 2: Social Media als bindmiddel: Bereiken, betrekken en binden van klanten bij jouw merk. 24 januari 2012 3: Social Media Strategy 31 januari 20124: Online Business Models: kansen in de nieuwe wereld.
  • 4. Kennismaking
  • 5. About
  • 6. Saxion Gemeente Wijdemeren Gemeente Assen Gemeente Enschede Gemeente Amsterdam Netwerkstad Twente Hoogheemraadschap De Stichtse Rijnlanden Provincie Gelderland Leenbakker Gemeente Middelburg Waterschap Zeeuwse Eilanden ANWB Gemeente ApeldoornGemeente Zutphen Olympic Gym
  • 7. Verwachtingen
  • 8. Introduction
  • 9. Introduction
  • 10. Social Media Count (Gary Hayes)
  • 11. SOCIAL
  • 12. “The web is more a social creation than a technical one. I designed it for a social effect –to help people work together – and not as a technical toy.” (Tim Berners‐Lee, 1999)
  • 13. such as
  • 14. Media Impact
  • 15. Media Impact
  • 16. Media Impact
  • 17. Media Impact
  • 18. Political Impact
  • 19. Society and Politica Impact
  • 20. Society and Politica Impact
  • 21. Society and Politica Impact
  • 22. Society and Politica Impact
  • 23. Society and Politica Impact
  • 24. Society and Politica Impact
  • 25. Lieve schat, ik moet nu lang naar Gerda luisteren. Mijn gedachten dwalen af naar jou. Liefs en dikkeSociety and Politica kus, Pieter Impact
  • 26. Youth Impact
  • 27. ON AVERAGE:2 HOURS INTERNET A DAY: 80% SOCIAL NETWORK
  • 28. E-Commerce Impact
  • 29. Introduction
  • 30. Introduction
  • 31. E-Commerce Impact
  • 32. E-Commerce Impact
  • 33. E-Commerce Impact
  • 34. E-Commerce Impact
  • 35. E-Commerce Impact
  • 36. E-Commerce Impact
  • 37. E-Commerce Impact
  • 38. Mobile Impact
  • 39. Mobile Impact
  • 40. Mobile Impact
  • 41. Mobile Impact
  • 42. Mobile Impact
  • 43. E-Commerce Impact
  • 44. ContentsINTRODUCTION IMPACT WHAT IS? MODEL
  • 45. source: theconversationprism.com
  • 46. Most Important Category of Social Media
  • 47. Milgram
  • 48. Granovetter
  • 49. ContentsINTRODUCTION IMPACT WHAT IS? MODEL
  • 50. Social Media Web 2.0Google Trends
  • 51. user participation timeUser Participation
  • 52. user participation Social Media Web 2.0 World Wide Web timeWorld Wide Web
  • 53. 1997 user participation Social Media Web 2.0 World Wide Web timeWorld Wide Web
  • 54. user participation Social Media Social Media Web 2.0 Web 2.0 World Wide Web timeWeb 2.0
  • 55. user participation Social Media Social Media Web 2.0 Web 2.0 World Wide Web timeWeb 2.0 1997
  • 56. user participation Social Media Web 2.0 World Wide Web timeSocial Media
  • 57. user participation Social Media Web 2.0 World Wide Web timeSocial Media 2011
  • 58. Introduction
  • 59. Experience wheel Voor Before: van orientatie tot de deur achter zich dichttrekken Weekendje weg During: van moment dat de deur thuis dicht met vrienden gaat tot het moment Description: dat de deur thuis weer Tom wil een lekker open gaat. (vlucht + weekendje weg met weekendje weg) vrienden After: vanaf moment van thuiskomst 70Bron: Present Media Internet Management
  • 60. QuestionsTwitter: @robineffingHashtag #socialpower