Effing r social_media_e_part_2011

Social Media and Political Participation: Are Facebook, Twitter and Youtubedemocratizing our Political Systems?
Drs. Robin Effing
Prof. Dr. Jos van Hillegersberg
Prof. Dr. Theo Huibers
University of Twente / Saxion, Enschede Netherlands.
Presentation ePart conference Delft, August 30, 2011.
@robineffing

introductionliterature reviewdefinitionsDutch electionsfuture research
contents

introduction

Non-profit community member participation

Decline in
Participation

SOCIAL

Society andPolitical Impact

literature review

participation ladders

e-Enabling
Source: Ann Macintosh

e-Engaging

e-Empowering

crowdsourcing

Digital Divide

definitions

“The web is more a social creation
than a technical one.
I designed it for a social effect
–to help people work together –
and not as a technical toy.”
(Tim Berners‐Lee, 1999)

Defining Social Media
“Social Media is a group of
Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of
User Generated Content.”
(Kaplan andHaenlein, 2010)

Defining Web 2.0:
“…a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion”
(Kaplan andHaenlein, 2010)

Social Media
Web 2.0
Google Trends

Defining Participation:
“the specific activity of
doingthings together”
(Grönlund, 2009)

Political participation:
“behaviours aimed at
shapinggovernmental policy,
either by
influencing the selection
of government personnel
or by affecting their choices”.
(Xieand Jaeger, 2008)

Dutch elections

future research

RQ1: How can non-profit organizationswith community structures – such as political parties and church communities increase member participation by implementing Social Media?

RQ2: What are the design principles for optimal implementation of Social Media,as a participation instrument, at non-profit organizationswith traditional communities?

Contribution:
Design Principles

Contact me:
Twitter: @robineffing
Hashtag #socialpower
E-mail: r.effing@utwente.nl

Effing r social_media_e_part_2011

by robineffing on Aug 29, 2011

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