Mobile cafe mobile analytics

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Mobile cafe mobile analytics

  1. 1. Mobile Analytics
  2. 2. Contents - What are analytics? - Types of analytics - App store possibilities - How do big companies use it? - Does your company need it? - Questions
  3. 3. What are analytics - User-driven data - Analytics by themselves are useless - Set goals ~ Amount of minimal users ~ Fail margin
  4. 4. Types of analytics Page Tracking - What is page tracking - Easy to implement everywhere - Multiple providers such as Google, Kissmetrics, etc.
  5. 5. Types of analytics A - B Testing - What is A - B testing? - How does it work? - How can I keep track? ~ Google, Adobe, etc.
  6. 6. Types of analytics Multivariate Testing - Much bigger then A-B testing ~ Change multiple elements and content ~ More results ~ Needs more people - Hard to setup, better results
  7. 7. - Heatmaps - Performance testing (new relic) - Conversion tracking - Social tracking - Surveys Types of analytics And many more...
  8. 8. - Alpha and Beta testing - Application statistics (per version / device) ~ Total installs / Daily installs / uninstalls / upgrades - Sales overview and in-app purcahes - Crash reports - Optimize tips and instructions Appstore possibilities Google Play
  9. 9. - Daily figures for downloads and sales - Graph for weekly sales (limited) - Offers API for 3rd parties (i.e. App Annie) - Export sales (.txt) - Limited crash reports (user has to submit) - View customer reviews Appstore possibilities Appstore (iTunes connect)
  10. 10. How do big companies use it? - Different applications for testers (Facebook) - Real time advertising updates (Most) - Choose the most efficient way in 30 seconds (eBay) - They already know alot about you in a personal way :)
  11. 11. Does your company need it? - Yes. ~ Measure what you need to measure ~ Set goals to get exactly what you need ~ Might cost more upfront but will likely pay off later
  12. 12. Questions

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