2012 elliman
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2012 elliman






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2012 elliman 2012 elliman Presentation Transcript

  • Douglas Elliman Marketing Campaign
  • PRINT ADVERTISING• Ask Elliman• Every New York story is different. And no matter what chapter• in life you are writing, Douglas Elliman is here to help.• The campaign, “Ask Elliman” presents a series of compelling,• timely questions and thought-provoking statements that• address the complex issues (both business and human)• related to buying, selling and renting real estate.• This campaign conveys that wherever your real estate needs• take you in the course of a lifetime, Douglas Elliman is your• advocate at every stage of the process.
  • • media placement• In partnership with the most powerful media outlets,• Douglas Elliman will achieve broad exposure and high• visibility to a vast audience. Our strong presence will• have an influential impact in print, online and outdoor• media. With the combination of this comprehensive network,• we will reach millions of consumers through wider coverage.
  • • print media• Through prominent placement in over 40 newspaper and• magazine vehicles with distribution to a highly targeted,• affluent audience including:• The New York Times• The Wall Street Journal• The New York Observer• The New York Post• Newsday• New York Magazine• Gotham Magazine• Hamptons Magazine• Localized publications per region. And much more!
  • • online, social and outdoor campaigns• Via banner ads, blog posts, social media, iPad, mobile and email• campaigns including the following highly-trafficked vehicles:• NYTimes.com• WSJ.com• NYPost.com• Newsday.com• Streeteasy.com• Curbed.com• Facebook• Twitter• Set to launch in the Spring 2012, we will reach an unprecedented• number of consumers through a broad expanse on bus shelters,• phone kiosks, bus wraps and more.
  • • conclusion• Ask Elliman is a comprehensive consumer-centric platform• that will position Douglas Elliman brand as a resource in• market intelligence and thought leadership based on its• extensive history of innovation in the real estate category.• AskElliman.com raises the importance of the Douglas Elliman• brand and starts an ongoing dialogue about all things real• estate, reaching consumers in new and exciting ways.