Outlook vs Twitter: who wins the war inside the enterprise

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Twitter, as the post child for the open social approach, represents the "barbarians at the gates". What should enterprises do about this? Ignore, fight or absorb. Lessons from history can shed some light on the path forward.

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Outlook vs Twitter: who wins the war inside the enterprise

  1. Outlook vs Twitter Who wins the war inside the enterprise? Robin Bordoli CEO & Co-founder, HeadMix
  2. Who is Robin Bordoli?
  3. Who am I? What have 1 done? What do I like?
  4. Who am I? What have 1 done? What do I like?
  5. engineering
  6. corporate strategy
  7. advise incumbents
  8. market threats or opportunities
  9. startup
  10. enterprise sales
  11. software product management
  12. raise capital
  13. IPO
  14. acquired by IBM
  15. MBA
  16. entrepreneurship
  17. international
  18. joint ventures
  19. cable companies
  20. new service launch
  21. invest in startups
  22. evaluate markets
  23. identify discontinuities
  24. advise founders & CEOs
  25. web search
  26. social search
  27. HeadMix Proprietary and Confidential. All rights reserved 2009. 44
  28. Who am I? What have 1 done? What do I like?
  29. Outlook vs Twitter Closed vs Open Hierarchical Social
  30. Closed Hierarchical HeadMix Proprietary and Confidential. All rights reserved 2009.
  31. HeadMix Proprietary and Confidential. All rights reserved 2009.
  32. 200M HeadMix Proprietary and Confidential. All rights reserved 2009.
  33. HeadMix Proprietary and Confidential. All rights reserved 2009.
  34. 70M HeadMix Proprietary and Confidential. All rights reserved 2009.
  35. Open Social HeadMix Proprietary and Confidential. All rights reserved 2009.
  36. HeadMix Proprietary and Confidential. All rights reserved 2009.
  37. 7M HeadMix Proprietary and Confidential. All rights reserved 2009.
  38. HeadMix Proprietary and Confidential. All rights reserved 2009.
  39. 175M HeadMix Proprietary and Confidential. All rights reserved 2009.
  40. HeadMix Proprietary and Confidential. All rights reserved 2009.
  41. 150M HeadMix Proprietary and Confidential. All rights reserved 2009.
  42. HeadMix Proprietary and Confidential. All rights reserved 2009.
  43. 35M HeadMix Proprietary and Confidential. All rights reserved 2009.
  44. Closed Open Hierarchical Social 270M 217-367M HeadMix Proprietary and Confidential. All rights reserved 2009.
  45. HeadMix Proprietary and Confidential. All rights reserved 2009.
  46. HeadMix Proprietary and Confidential. All rights reserved 2009.
  47. HeadMix Proprietary and Confidential. All rights reserved 2009.
  48. $15B HeadMix Proprietary and Confidential. All rights reserved 2009.
  49. HeadMix Proprietary and Confidential. All rights reserved 2009.
  50. history gives perspective HeadMix Proprietary and Confidential. All rights reserved 2009.
  51. 1775 BC 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  52. 900 BC 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  53. 530 BC 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  54. 105 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  55. 1455 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  56. 1831 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  57. 1876 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  58. 1902 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  59. 1925 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  60. 1957 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  61. 1976 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  62. 1982 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  63. 1983 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  64. 1994 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  65. 1996 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  66. 2003 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  67. 2004 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  68. 2006 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  69. 2007 AD 2000 BC 1000 BC 0 AD 1000 AD 2000 AD HeadMix Proprietary and Confidential. All rights reserved 2009.
  70. rate of change accelerating HeadMix Proprietary and Confidential. All rights reserved 2009.
  71. X HeadMix Proprietary and Confidential. All rights reserved 2009.
  72. HeadMix Proprietary and Confidential. All rights reserved 2009.
  73. Underdogs can win BIG HeadMix Proprietary and Confidential. All rights reserved 2009.
  74. HeadMix Proprietary and Confidential. All rights reserved 2009.
  75. HeadMix Proprietary and Confidential. All rights reserved 2009.
  76. HeadMix Proprietary and Confidential. All rights reserved 2009.
  77. HeadMix Proprietary and Confidential. All rights reserved 2009.
  78. HeadMix Proprietary and Confidential. All rights reserved 2009.
  79. HeadMix Proprietary and Confidential. All rights reserved 2009.
  80. HeadMix Proprietary and Confidential. All rights reserved 2009.
  81. HeadMix Proprietary and Confidential. All rights reserved 2009.
  82. HeadMix Proprietary and Confidential. All rights reserved 2009.
  83. How do underdogs win? HeadMix Proprietary and Confidential. All rights reserved 2009.
  84. HeadMix Proprietary and Confidential. All rights reserved 2009.
  85. HeadMix Proprietary and Confidential. All rights reserved 2009.
  86. HeadMix Proprietary and Confidential. All rights reserved 2009.
  87. Sedentary Nomad Settled Mobile Buildings Tents Defensive Offensive Wasteful Resourceful Gatherers Hunters Carbs Protein Armour Stirrup HeadMix Proprietary and Confidential. All rights reserved 2009.
  88. Why could open social win? HeadMix Proprietary and Confidential. All rights reserved 2009.
  89. hubris HeadMix Proprietary and Confidential. All rights reserved 2009.
  90. “Geocities had most of what Facebook has” HeadMix Proprietary and Confidential. All rights reserved 2009.
  91. “Twitter is a poor man’s email” HeadMix Proprietary and Confidential. All rights reserved 2009.
  92. HeadMix Proprietary and Confidential. All rights reserved 2009.
  93. 30% occupational spam HeadMix Proprietary and Confidential. All rights reserved 2009.
  94. cc HeadMix Proprietary and Confidential. All rights reserved 2009.
  95. bcc HeadMix Proprietary and Confidential. All rights reserved 2009.
  96. fyi HeadMix Proprietary and Confidential. All rights reserved 2009.
  97. cya HeadMix Proprietary and Confidential. All rights reserved 2009.
  98. HeadMix Proprietary and Confidential. All rights reserved 2009.
  99. why? HeadMix Proprietary and Confidential. All rights reserved 2009.
  100. ☺ ☺ HeadMix Proprietary and Confidential. All rights reserved 2009. 121
  101. Employees you know. HeadMix Proprietary and Confidential. All rights reserved 2009. 122
  102. Employees you don’t know. HeadMix Proprietary and Confidential. All rights reserved 2009. 123
  103. HeadMix Proprietary and Confidential. All rights reserved 2009. 124
  104. sender ☹ recipients ☹ non-recipients ☹ HeadMix Proprietary and Confidential. All rights reserved 2009. 125
  105. email is broken HeadMix Proprietary and Confidential. All rights reserved 2009.
  106. Why could open social win? HeadMix Proprietary and Confidential. All rights reserved 2009.
  107. HeadMix Proprietary and Confidential. All rights reserved 2009.
  108. Age SaaS Markets HeadMix Proprietary and Confidential. All rights reserved 2009.
  109. HeadMix Proprietary and Confidential. All rights reserved 2009.
  110. HeadMix Proprietary and Confidential. All rights reserved 2009.
  111. 20% 25-34 year olds used HeadMix Proprietary and Confidential. All rights reserved 2009.
  112. Age SaaS Markets HeadMix Proprietary and Confidential. All rights reserved 2009.
  113. 73% Fortune 500 SaaS adoption HeadMix Proprietary and Confidential. All rights reserved 2009.
  114. Age SaaS Markets HeadMix Proprietary and Confidential. All rights reserved 2009.
  115. HeadMix Proprietary and Confidential. All rights reserved 2009.
  116. HeadMix Proprietary and Confidential. All rights reserved 2009.
  117. X $$$ HeadMix Proprietary and Confidential. All rights reserved 2009.
  118. X
  119. HeadMix Proprietary and Confidential. All rights reserved 2009.
  120. HeadMix Proprietary and Confidential. All rights reserved 2009.
  121. HeadMix Proprietary and Confidential. All rights reserved 2009.
  122. How could open social win? HeadMix Proprietary and Confidential. All rights reserved 2009.
  123. HeadMix Proprietary and Confidential. All rights reserved 2009.
  124. Outlook Twitter Unlimited 140 characters Send/receive Publish/subscribe Documents Experience Single-client Multi-client One to one/few One to many Hidden Searchable Software Service Hierarchical Meritocratic Closed Open Configurable One size fits all HeadMix Proprietary and Confidential. All rights reserved 2009.
  125. Why could open social lose? HeadMix Proprietary and Confidential. All rights reserved 2009.
  126. HeadMix Proprietary and Confidential. All rights reserved 2009.
  127. HeadMix Proprietary and Confidential. All rights reserved 2009.
  128. change HeadMix Proprietary and Confidential. All rights reserved 2009.
  129. Is there a third option? HeadMix Proprietary and Confidential. All rights reserved 2009.
  130. HeadMix Proprietary and Confidential. All rights reserved 2009.
  131. Outlook Twitter Unlimited 140 characters Send/receive Publish/subscribe Documents Experience Single-client Multi-client One to one/few One to many Hidden Searchable Software Service Hierarchical Meritocratic Closed Open Configurable One size fits all HeadMix Proprietary and Confidential. All rights reserved 2009.
  132. OutlookHybrid Twitter Unlimited Publish/subscribe Experience Multi-client One to many Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  133. missing? HeadMix Proprietary and Confidential. All rights reserved 2009.
  134. Employees you know. HeadMix Proprietary and Confidential. All rights reserved 2009. 156
  135. Employees you don’t know. HeadMix Proprietary and Confidential. All rights reserved 2009. 157
  136. HeadMix Proprietary and Confidential. All rights reserved 2009. 158
  137. HeadMix Proprietary and Confidential. All rights reserved 2009. 159
  138. Hybrid Outlook Twitter Unlimited Post/subscribe Multi-client One to many + Trust Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  139. Hybrid Outlook Twitter Unlimited Post/subscribe Multi-client One to many + Trust Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  140. Outlook Twitter Hybrid Unlimited Publish/subscribe Experience Multi-client + Trust One to many Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  141. theory? HeadMix Proprietary and Confidential. All rights reserved 2009.
  142. real? HeadMix Proprietary and Confidential. All rights reserved 2009.
  143. Twitter Outlook Unlimited Post/subscribe Experience Multi-client + Trust One to many Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  144. HeadMix Proprietary and Confidential. All rights reserved 2009.
  145. HeadMix Proprietary and Confidential. All rights reserved 2009.
  146. Dell packaging HeadMix Proprietary and Confidential. All rights reserved 2009.
  147. identified HeadMix Proprietary and Confidential. All rights reserved 2009.
  148. fixed HeadMix Proprietary and Confidential. All rights reserved 2009.
  149. hours HeadMix Proprietary and Confidential. All rights reserved 2009.
  150. company wide HeadMix Proprietary and Confidential. All rights reserved 2009.
  151. >$100k HeadMix Proprietary and Confidential. All rights reserved 2009.
  152. cost savings HeadMix Proprietary and Confidential. All rights reserved 2009.
  153. HeadMix Proprietary and Confidential. All rights reserved 2009.
  154. Best practice HeadMix Proprietary and Confidential. All rights reserved 2009.
  155. comparison shopper HeadMix Proprietary and Confidential. All rights reserved 2009.
  156. appliances HeadMix Proprietary and Confidential. All rights reserved 2009.
  157. shared HeadMix Proprietary and Confidential. All rights reserved 2009.
  158. >$100k HeadMix Proprietary and Confidential. All rights reserved 2009.
  159. revenue uplift HeadMix Proprietary and Confidential. All rights reserved 2009.
  160. Both: HeadMix Proprietary and Confidential. All rights reserved 2009.
  161. New connections HeadMix Proprietary and Confidential. All rights reserved 2009.
  162. Employees you know. HeadMix Proprietary and Confidential. All rights reserved 2009. 184
  163. Employees you don’t know. HeadMix Proprietary and Confidential. All rights reserved 2009. 185
  164. New conversations HeadMix Proprietary and Confidential. All rights reserved 2009.
  165. Corporate not the bottleneck HeadMix Proprietary and Confidential. All rights reserved 2009.
  166. Monetizing intelligence in the field HeadMix Proprietary and Confidential. All rights reserved 2009.
  167. But... HeadMix Proprietary and Confidential. All rights reserved 2009.
  168. ...challenge to the “status quo” HeadMix Proprietary and Confidential. All rights reserved 2009.
  169. HeadMix Proprietary and Confidential. All rights reserved 2009.
  170. Assumption 1: Intelligence must be centralized HeadMix Proprietary and Confidential. All rights reserved 2009.
  171. Assumption 2: The edge must always “follow orders” HeadMix Proprietary and Confidential. All rights reserved 2009.
  172. Competitive response word of mouth Product introductions Technology Positioning Pricing Co-opetition user experience Regulation Globalization distribution Industry structure HeadMix Proprietary and Confidential. All rights reserved 2009.
  173. Assumption 1: Intelligence cannot must be centralized HeadMix Proprietary and Confidential. All rights reserved 2009.
  174. HeadMix Proprietary and Confidential. All rights reserved 2009.
  175. Assumption 2: cannot The edge must always “follow orders” HeadMix Proprietary and Confidential. All rights reserved 2009.
  176. “It is not the strongest, nor the most intelligent which survives; it is the one most adaptable to change” HeadMix Proprietary and Confidential. All rights reserved 2009.
  177. HeadMix Proprietary and Confidential. All rights reserved 2009.
  178. HeadMix Proprietary and Confidential. All rights reserved 2009.
  179. theory? HeadMix Proprietary and Confidential. All rights reserved 2009.
  180. HeadMix Proprietary and Confidential. All rights reserved 2009.
  181. groups smarter than experts HeadMix Proprietary and Confidential. All rights reserved 2009.
  182. HeadMix Proprietary and Confidential. All rights reserved 2009.
  183. HeadMix Proprietary and Confidential. All rights reserved 2009.
  184. HeadMix Proprietary and Confidential. All rights reserved 2009.
  185. HeadMix Proprietary and Confidential. All rights reserved 2009.
  186. 1. diversity HeadMix Proprietary and Confidential. All rights reserved 2009.
  187. 2. independence HeadMix Proprietary and Confidential. All rights reserved 2009.
  188. 3. decentralization HeadMix Proprietary and Confidential. All rights reserved 2009.
  189. 4. aggregation HeadMix Proprietary and Confidential. All rights reserved 2009.
  190. HeadMix Proprietary and Confidential. All rights reserved 2009.
  191. X HeadMix Proprietary and Confidential. All rights reserved 2009.
  192. HeadMix Proprietary and Confidential. All rights reserved 2009.
  193. 25% world population HeadMix Proprietary and Confidential. All rights reserved 2009.
  194. survival through absorption HeadMix Proprietary and Confidential. All rights reserved 2009.
  195. Outlook Twitter Unlimited 140 characters Send/receive Publish/subscribe Documents Experience Single-client Multi-client One to one/few One to many Hidden Searchable Software Service Hierarchical Meritocratic Closed Open Configurable One size fits all HeadMix Proprietary and Confidential. All rights reserved 2009.
  196. OutlookHybrid Twitter Unlimited Publish/subscribe Experience Multi-client + Trust One to many Searchable Service Meritocratic Closed Configurable HeadMix Proprietary and Confidential. All rights reserved 2009.
  197. Thank you HeadMix Proprietary and Confidential. All rights reserved 2009.

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