Tanduay black 7 day Social Listening Report v1.0

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Example social listening report we ran on Tanduay Black using Radian6

Example social listening report we ran on Tanduay Black using Radian6

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  • 1. 20Listening ReportSpike 1Spike 2 Spike 3Volume of mentions over the last 7 daysSunday May 19 – Sunday May 26, 2013Report prepared bysocialmediariskSun May 19Tue May 21 Sat May 25SentimentKeywordsSpike 1Sun May 19 2013CAUSES:•  Several individual tweets / instagramsfrom the night before•  Complaints of hangovers or “Nahilo”caused by Tanduay Black•  Several people were drinking or wantedto drink Tanduay Black on Sunday nightRECOMMENDATIONS:•  Respond to hangover tweets withremedy advice•  Send high influence “positive” followersfree Tanduay BlackSentimentKeywordsSpike 2Tue May 21 2013CAUSES:•  Several Tweets of people that wantto drink, or are drinking TanduayBlack•  Some mentions said it was betterto mix rum/coke themselvesRECOMMENDATIONS:•  Thank all positive mentions andencourage them to drinkSentimentKeywordsSpike 3Sat May 25 2013Sentiment75.44.3from 30 day average75%%%How positive ornegative are thementions of you?276 59%from 30 day averageMentionsHow many peoplehave mentioned yourbrand or product?LOWTop Keywords1.  Tanduay (270)2.  Black (208)3.  Cola (61)4.  Kamikazee (30)5.  Parokya (26)6.  Masarap (14)What were the most frequently usedwords when people talk about you?Top SourcesWhere do people most talk about you?Last 30 daysLast 7 daysWhat is the trend over the last 30 days?%80%14%86%CAUSES:•  Several Tweets of people that wantto drink, or are drinking TanduayBlack•  A few mentions related to taste notbeing niceRECOMMENDATIONS:•  Thank all positive mentions andencourage them to drink•  Suggest complimentary food forTanduay Black to those thatcomplain about flavorblog25%14%86%
  • 2. Positive MentionsHappy FansReport prepared byRanked by Influencesocialmediarisk LOW
  • 3. Negative MentionsUnhappy FansReport prepared byRanked by Influencesocialmediarisk LOW