Hello.Robin LeonardCEO, AllFamous Digitalrobin_allfamousrobinleonard1
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
About ushttp://www.youtube.com/watch?v=unQCc0RQXvE
About UsOur clientsWe help you get value from social.
About UsWe are here to enable you.AUTHORIZED RESELLERWhy do you need us?•  We get you Setup•  Training and Support•  Weekl...
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
Being a “Customer Company”http://www.youtube.com/watch?v=2wTE3k0GqTg
Being a “Customer Company”•  Transparency•  Authenticity•  Value“Delivering Happiness”
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
Social ScorecardFunctionality" Extensive!Limited!BusinessImpact"High!Low!4232 – Organized•  Direct consumer engagement, ma...
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
Internal Stakeholder Needs.
Top 6 Marketing Needs1. Heightened Brand InsightsBRAND XPeople love to complain, but theyrarely give feedback.
Top 6 Marketing Needs2. Drive Brand AwarenessYou have to be seen to be heard.
Top 6 Marketing Needs3. Drive Brand AffinityAdvocacy is everything.
Top 6 Marketing Needs4. Increase RevenueDoes it add up atthe end of the day?
Top 6 Marketing Needs5. Build CommunityFans are tangible assets
Top 6 Marketing Needs6. Gain Competitive IntelligenceKnow your enemy.
Top 6 Marketing Needs1.  Insights2.  Awareness3.  Affinity4.  Revenue5.  Community6.  Intelligence
Top 4 Service Needs1. Deepen Customer RelationshipMake it personal.
Top 4 Service Needs2. Create 360° View of CustomerChannels arefragmented.
Top 4 Service Needs3. Improve Customer SatisfactionHappy Customers = $$$
Top 4 Service Needs4. Improve Staff ProductivityIt’s 41% cheaper.
Top 4 Service Needs1.  Relationship2.  360° view3.  Satisfaction4.  Productivity
Do you know what you need?
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
How can I apply social to my business?
Use Case 1: Social Customer ServiceComcast Social Story
Use Case 2: Reputation ManagementWhat is the relationshipbetween sentiment andrevenue?How do I affect sentiment?What role ...
Use Case 3: Reputation Management
Reputation Management – Case StudyNestle took 2 extraweeks to recover
Use Case 4: Lead Generationresolve sell educate amplify?Angry Buying Curious HappyCustomer “My havaianas broke!” “Where ca...
Use Case 5: Social Focus Group“Coffee in a can”“Iced Coffee”
Use Case 6: Competitive IntelligenceGet real-timeinsights on yourcompetitors- Sun Tzu“Know your enemy and knowyourself and...
Use Case 7: Brand MarketingBe the first.
Use Case 8: Build and Leverage a CommunityBRAND1M200M1B+ The average Facebook userhas 200 friendsIf you have a thousand fa...
Use Case 9: Enable Feedback and InnovationMention analysis used to predicthotel occupancy with 2%accuracy 3 months in adva...
Use Case 10: Drive Social AdvocacyGet influencers to do the talking.
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
What is the ROI of your mother?http://www.youtube.com/watch?v=xZY5b85KoOU
Calculating ROI from Social
Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Jus...
How we work with clientsStrategy Consulting1. Assessment 2. Workshop 3. RoadmapCustomerCompanyProfessional Services•  Sear...
Get in touchwww.allfamous.comRobin LeonardCEO, AllFamous Digitalrobin_allfamousrobinleonard1
Upcoming SlideShare
Loading in …5
×

Salesforce Marketing Cloud - How to get started with AllFamous Digital

497 views
410 views

Published on

Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
497
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Salesforce Marketing Cloud - How to get started with AllFamous Digital

  1. 1. Hello.Robin LeonardCEO, AllFamous Digitalrobin_allfamousrobinleonard1
  2. 2. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  3. 3. About ushttp://www.youtube.com/watch?v=unQCc0RQXvE
  4. 4. About UsOur clientsWe help you get value from social.
  5. 5. About UsWe are here to enable you.AUTHORIZED RESELLERWhy do you need us?•  We get you Setup•  Training and Support•  Weekly Hangouts
  6. 6. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  7. 7. Being a “Customer Company”http://www.youtube.com/watch?v=2wTE3k0GqTg
  8. 8. Being a “Customer Company”•  Transparency•  Authenticity•  Value“Delivering Happiness”
  9. 9. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  10. 10. Social ScorecardFunctionality" Extensive!Limited!BusinessImpact"High!Low!4232 – Organized•  Direct consumer engagement, may include Customer Service"•  Basic brand monitoring"•  Paid/owned/earned presences are born"•  Social media policies and training in place"•  Full time social media employees "3 – Engaged•  Creating and publishing content key to engagement"•  Measuring success against business goals"•  Social media management employees"•  Competitive and industry monitoring"4 – Optimized•  Paid/owned/earned is optimized"•  Social is embedded across enterprise"•  Employee certification required"•  Senior leadership active in social media"1 – Informal!•  Marketing, PR or Comms with siloed efforts"•  No policies or training"•  Senior leadership asking “why?”"1How do you score?http://www.radian6.com/socialscorecard/
  11. 11. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  12. 12. Internal Stakeholder Needs.
  13. 13. Top 6 Marketing Needs1. Heightened Brand InsightsBRAND XPeople love to complain, but theyrarely give feedback.
  14. 14. Top 6 Marketing Needs2. Drive Brand AwarenessYou have to be seen to be heard.
  15. 15. Top 6 Marketing Needs3. Drive Brand AffinityAdvocacy is everything.
  16. 16. Top 6 Marketing Needs4. Increase RevenueDoes it add up atthe end of the day?
  17. 17. Top 6 Marketing Needs5. Build CommunityFans are tangible assets
  18. 18. Top 6 Marketing Needs6. Gain Competitive IntelligenceKnow your enemy.
  19. 19. Top 6 Marketing Needs1.  Insights2.  Awareness3.  Affinity4.  Revenue5.  Community6.  Intelligence
  20. 20. Top 4 Service Needs1. Deepen Customer RelationshipMake it personal.
  21. 21. Top 4 Service Needs2. Create 360° View of CustomerChannels arefragmented.
  22. 22. Top 4 Service Needs3. Improve Customer SatisfactionHappy Customers = $$$
  23. 23. Top 4 Service Needs4. Improve Staff ProductivityIt’s 41% cheaper.
  24. 24. Top 4 Service Needs1.  Relationship2.  360° view3.  Satisfaction4.  Productivity
  25. 25. Do you know what you need?
  26. 26. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  27. 27. How can I apply social to my business?
  28. 28. Use Case 1: Social Customer ServiceComcast Social Story
  29. 29. Use Case 2: Reputation ManagementWhat is the relationshipbetween sentiment andrevenue?How do I affect sentiment?What role do influencers playin this equation?
  30. 30. Use Case 3: Reputation Management
  31. 31. Reputation Management – Case StudyNestle took 2 extraweeks to recover
  32. 32. Use Case 4: Lead Generationresolve sell educate amplify?Angry Buying Curious HappyCustomer “My havaianas broke!” “Where can I find theblue/gold 11” havs inFort?”“What flip flops should Ibuy?”“OMG I love my havs!”Havaianas “Oh no, I’m sorry<name>! Follow thislink to receive avoucher for 20% offvalid for 48 hours only.^RL“Hi <name>, I’ve calledthe High St store theyhave a pair, they areexpecting you now^RL”“Hi <name>, I may bebiased, but have youever tried Havaianasbefore? ^RL”“Hi <name>, we LOVEhearing that from ourcusomers, Follow thislink to receive avoucher for 10% offyour next pair. ^RL”
  33. 33. Use Case 5: Social Focus Group“Coffee in a can”“Iced Coffee”
  34. 34. Use Case 6: Competitive IntelligenceGet real-timeinsights on yourcompetitors- Sun Tzu“Know your enemy and knowyourself and you can fight ahundred battles without disaster”What would Sun Tzu do if he had Radian6?
  35. 35. Use Case 7: Brand MarketingBe the first.
  36. 36. Use Case 8: Build and Leverage a CommunityBRAND1M200M1B+ The average Facebook userhas 200 friendsIf you have a thousand fans,you can reach 200,000 peopleIf you have a million fans, youcan reach 200,000,000 peopleGet more reach than ever before!
  37. 37. Use Case 9: Enable Feedback and InnovationMention analysis used to predicthotel occupancy with 2%accuracy 3 months in advance!
  38. 38. Use Case 10: Drive Social AdvocacyGet influencers to do the talking.
  39. 39. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  40. 40. What is the ROI of your mother?http://www.youtube.com/watch?v=xZY5b85KoOU
  41. 41. Calculating ROI from Social
  42. 42. Agenda1.  About us2.  Being a customer company3.  Social Scorecard4.  Setting Objectives5.  10 Use Cases for Social6.  Justify with ROI7.  Professional Services
  43. 43. How we work with clientsStrategy Consulting1. Assessment 2. Workshop 3. RoadmapCustomerCompanyProfessional Services•  Search Engine Optimization•  Social Customer Service•  Crisis Management•  Lead Generation•  Content Marketing•  Organizational Consulting•  Insights and Intelligence ReportsStaff AugmentationManaged ServiceOR
  44. 44. Get in touchwww.allfamous.comRobin LeonardCEO, AllFamous Digitalrobin_allfamousrobinleonard1

×