A Social Media Report on the
Mobile Phone
industry in the Philippines
June 10 – July 9, 2013
Prepared by Robin Leonard
Phone	
   Posi)ve	
  Men)ons	
  
22.24%	
  
12.68%	
  
10.39%	
  
10.19%	
  
10.03%	
  
Phone Brands
There were a total of...
Handsets
Most Talked About Handsets
Phone	
   Men)ons	
   Share	
  of	
  Voice	
   Posi)ve	
   Nega)ve	
  
iPhone	
   51,8...
Consumer Insights
Emotional Analysis
Emo)on	
   iPhone	
   Samsung	
   Blackberry	
  
Afraid	
   0.2%	
   0.5%	
   4.9%	
 ...
Consumer Insights
Intent to Buy 51.4% of all people intending to
buy a new phone are talking
about iPhone, then Samsung wi...
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Mobile Phone Social Media Industry Report Philippines June 2013

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Find out what people are saying on social media about their phones.

Did you know that in the month of June Blackberry users complained most about their battery, and more iPhone users broke their screen than any other handset.

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Transcript of "Mobile Phone Social Media Industry Report Philippines June 2013"

  1. 1. A Social Media Report on the Mobile Phone industry in the Philippines June 10 – July 9, 2013 Prepared by Robin Leonard
  2. 2. Phone   Posi)ve  Men)ons   22.24%   12.68%   10.39%   10.19%   10.03%   Phone Brands There were a total of 93,000 mentions of mobile phone brands in the last 30 days. iPhone has 50% of the share of voice, Blackberry has 21% and Samsung has 11%. The most engaged fanbase was Sony, where the average unique individual posted 3.1 times about the brand. The least engaged is iPhone who has 1.8 posts per person. Share of Voice: Phone Brands NEGATIVE mentions Phone   Nega)ve  Men)ons   5.63%   3.98%   3.19%   2.91%   2.83%   Top 5 brands with the most   POSITIVE mentions Top 5 brands with the most   75%   Most mentioned mobile OS?   17%   8%   0.4%   Most talked about platform is Android (75%). Most positive mentions iOS (14%). Most negative mentions Blackberry (6%)  
  3. 3. Handsets Most Talked About Handsets Phone   Men)ons   Share  of  Voice   Posi)ve   Nega)ve   iPhone   51,887   54%   10.16%   5.02%   Galaxy   15,289   16%   12.34%   2.93%   S4   12,038   12%   15.14%   3.96%   iPhone  5   7,763   8%   9.20%   4.61%   S3   3,950   4%   11.82%   4.53%   Note  2   1,655   2%   10.15%   2.36%   iPhone is the most talked about handset with 54% share of voice. S4 is the most positively talked about (15.14% positive). iPhone is the most negatively talked about (5.02% negative) Apple and Samsung dominated the results in terms of handset mentions. Handset Issues Mobile Networks Best   Worst   2.49%   2.92%   0.14%  0.021%   0.01%   0.02%   Best   Worst   20.35%   6.8%   17.28%   6.17%   28.36%   1.76%   For Samsung, the best network is Globe and worst is Smart. iPhone’s best network is Sun, worst is TM, and Blackberry’s best is Sun and worst is Globe.   iPhone has least ratio of mentions for battery issues, but is the worst in terms of cracked screens and signal issues.  
  4. 4. Consumer Insights Emotional Analysis Emo)on   iPhone   Samsung   Blackberry   Afraid   0.2%   0.5%   4.9%   Amused   27.5%   32.2%   32.4%   Angry   0.2%   10.10%   13%   Annoyed   11.4%   14.8%   13.2%   Happy   47.7%   36.6%   29.5%   Inspired   0.3%   0.1%   0%   Sad   12.7%   5.7%   8.1%   Share of Emotion by Brand This is how the public feels about the major phone brands: iPhone, Samsung and Blackberry   Consumers use different emotions when talking about brands on social networks. Each % relates to the share of emotion across iPhone, Samsung and Blackberry.   RESULTS: People talking about iPhone expressed significantly more “happy” emotion than other brands (47.7%), they are also the saddest (12.7%). Blackberry led in terms of anger (13%), fear (4.9%) and amusement (32.4%). People talking about Samsung were more annoyed (14.8%) than any other brands.  
  5. 5. Consumer Insights Intent to Buy 51.4% of all people intending to buy a new phone are talking about iPhone, then Samsung with 37.6% and Blackberry with 10.9%. Samsung had the highest % of brand mentions that related to buying (13.08%) with iPhone (3.85%) and Blackberry (2%). This shows that people talking about Samsung are more likely to want to buy, than any other phone brand. Language Emo)on   English   Tagalog   Samsung   85.96%   4.57%   HTC   85.19%   8.58%   Sony   83.98%   11.29%   Cherry  Mobile   81.19%   13.54%   Nokia   80.87%   11.56%   iPhone   76.86%   16.94%   Blackberry   75.26%   18.03%   MyPhone   70.70%   23.88%   Out of all the brands mentioned, we looked to see which languages the mentions were in. Samsung mentions were more likely to be in English (86%) than any other language. MyPhone had the highest rate of Tagalog (24%), followed by Blackberry (18%) and iPhone (17%).

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