Digital Strategy for Philippines Contact Center Recruitment

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I delivered this presentation in CCAP event in SMX on 19 September 2012.

The core problem is that the Philippines contact center industry is growing so quickly, the only constraint is manpower. Its a highly competitive market, and dominated by large multinationals.

AllFamous offer a solution using intelligent digital marketing that makes it easy and cost effective to increase online application volumes.

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Digital Strategy for Philippines Contact Center Recruitment

  1. 1. digital recruitment for contact centers Robin Leonard, CEO
  2. 2. CONGRATULATIONS!!!the Philippines is the leading contact center outsourcing country in the world!
  3. 3. but…there are more jobs than people
  4. 4. how are you going to compete with
  5. 5. how are you different?
  6. 6. you already offer great compensation
  7. 7. you already offer excellent benefits
  8. 8. you already offerwork-life balance
  9. 9. how are you going to compete with
  10. 10. traditional recruitment methods
  11. 11. job fairs are good exposure but cost a lot of money
  12. 12. referral programs work but they are not consistent
  13. 13. recruitment websites are competitive many alternative offers
  14. 14. everybody is doing the same thing
  15. 15. how can you win recruits?
  16. 16. pwede.(it’s possible)
  17. 17. imagine if you could • meet your recruitment targets • win recruits over competitors • maintain profitability
  18. 18. the answer is digital.
  19. 19. there are five simple strategies. listen carefully.
  20. 20. five simple strategies. 1. call to action. 2. compelling content. 3. be sociable. 4. digital protagonist. 5. be intelligent.
  21. 21. 1. call to action.
  22. 22. 1. call to action. just one digital channels should intuitively lead recruits to where they can apply
  23. 23. 1. call to action. just one I want a better job. digital channels should intuitively lead recruits to where they can apply
  24. 24. 2. compelling content.
  25. 25. 2. compelling content. it’s got to be useful. pass a contact center interview
  26. 26. 2. compelling content. it’s got to be unique. follow the trends
  27. 27. 2. compelling content. it’s got to be interesting. how to talk to that girl opposite my cubicle?
  28. 28. 2. compelling content. content should enrich their lives organically awesome
  29. 29. 3. be sociable.
  30. 30. 3. be sociable. engage outside your ecosystem. a. listen b. engage
  31. 31. 3. be sociable. be responsive. if you are active, you exist.
  32. 32. 4. the digital protagonist.
  33. 33. 4. the digital protagonist. develop online ambassadors. connect with influential people
  34. 34. 4. the digital protagonist. make it easy for users to create content. anybody can meme
  35. 35. 4. the digital protagonist. involve your staff. your own captive audience
  36. 36. 5. be intelligent.
  37. 37. 5. be intelligent. compare yourself to best practice. there’s no shame in copying…
  38. 38. 5. be intelligent. use tools to your advantage
  39. 39. 5. be intelligent. perfection is a process. try. learn. Improve.
  40. 40. 5. be intelligent. if you use the right tools. try. learn. Improve.
  41. 41. 5. be intelligent. make real-time decisions using hard data.
  42. 42. five simple strategies. 1. call to action. 2. compelling content. 3. be sociable. 4. digital protagonist. 5. be intelligent.
  43. 43. how does this help you?
  44. 44. benefits: call to action increase % online applications increase brand awareness and content searchability sociable exist online and in mindsdigital protagonist word of mouth marketing intelligence let the data do the talking more applicants.
  45. 45. intelligent digital marketingmore applicants.
  46. 46. the bigger secret is.
  47. 47. nobody is doing it well.
  48. 48. we can make this easy for you.
  49. 49. we are geared to be your digital partner execution. We work closely with you to implement an array of digital services from blog writing to search engine optimization strategy. Our team of digital experts use intelligence to identify your communication, keyword, digital and content strategies intelligence. We listen, analyze and understand your digital environment to understand how you can optimize
  50. 50. digital recruitment for contact centers Robin Leonard, CEO
  51. 51. please approach me after this, my name is Robin. www.allfamous.asia

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