AllFamous Digital Company Profile
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AllFamous Digital Company Profile

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AllFamous Digital is a Digital Marketing Agency based in the Philippines. We provide project management, content marketing, community management, social media lead generation, search engine......

AllFamous Digital is a Digital Marketing Agency based in the Philippines. We provide project management, content marketing, community management, social media lead generation, search engine optimization (SEO), and conversion rate optimization (CRO).

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  • 1. Company Profile Author: ROBIN LEONARD Date: 26 July 2014 Smarter customer journeys.
  • 2. 1.  About Us 2.  A Proven Formula 3.  Nuts and Bolts 4.  Pricing 5.  Contact Our Agenda  
  • 3. What do we do? We do Digital Marketing for medium sized businesses in Australia and NZ. Founded in 2011 by a Kiwi and a Filipina, and backed by an Australian angel. Our company is based in Manila, Philippines, so that we can provide a high quality service and more value for money.
  • 4. h2p://vimeo.com/55837627   Robin Leonard, CEO & Co-Founder Kiwi, Ex-IBM. Expert in Social Media, CRM, Analytics and SEO. Pauline Pangan, Founder Filipina, online marketer and serial entrepreneur. Whilfred De Guzman, Partner and Head of Consulting Specializes in social media customer service,and playbook design. Why outsource to the Philippines? A look behind the logo. Our clients. Here are 8 great reasons! 1.  You get more bang for your buck 2.  English is taught in schools 3.  Filipinos are culturally very westernized 4.  95.9% literacy rate 5.  Massive skills pool to pick from 6.  The government is stable and GDP growth is rocketing at 7.5% 7.  The government gives us tax incentives for outsourcing 8.  Legal and financial system is American We  are  authorized  service  partner  and  reseller  in  Asia  for   Salesforce  ExactTarget  MarkeMng  Cloud   About Us
  • 5. 1.  About Us 2.  A Proven Formula 3.  Nuts and Bolts 4.  Pricing 5.  Contact Our Agenda  
  • 6. A Proven Formula There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world. 3. Social Lead Generation 2. Content Marketing 1. Website Optimization We  will  build  a  list  of   potenMal  customers  for  you.   We  will  regularly  create  and   share  high  quality  content.   We  will  help  you  make   your  website  awesome.   +   +  
  • 7. Strategy Our strategy is proven successful in generating leads and increasing organic search traffic. Social Website Optimization For Conversions Referral Content Marketing Social, Blog and Email. Social Lead Generation LinkedIn and Twitter Strategy 1 Traffic SourceLanding Page Organic Strategy 2 Strategy 3 Email Strategy 1 Website Optimization For Search Leads $$$ Sales }
  • 8. Strategy 1: Website Optimization We will work closely with your current website agency to make your website awesome. Our Approach: •  Complete SEO and CRO Audit of your website, with clear recommendations •  We will project manage the web agency to complete all the required fixes •  Setup Google Analytics with a custom dashboard and weekly reports that go straight to you •  Setup Google Webmaster Tools •  Setup keyword rank tracking and reporting •  Every two weeks we will check the health of your website Don’t have a web agency? Here are your options: 1.  Recruit a full-time website developer in the Philippines for AUD $2,500/month, OR 2.  We can refer you to several awesome web agencies in the Philippines.
  • 9. Strategy 2: Content Marketing To become the authority on a topic, you need to create unique content around it then tell the world. We want to be the Authority in: •  What is your product? •  How does it compare with other products? •  Where can you buy your product? •  How can I use your product? •  How much does your product cost? We should create these Content Types: •  Video •  Blog •  Infographics/Images •  Social Media •  Site content And Seed it across these channels: •  Blog •  Email •  YouTube •  LinkedIn •  Facebook •  Twitter •  Google+
  • 10. Strategy 3: Social Lead Generation We will use social media to find and reach out to potential customers, then say “hello” Objectives 1.  Create a list of potential customers 2.  Create awareness of your business 3.  Drive traffic to Landing Pages Reporting Dashboard We will setup a Google Document to track all your leads and our progress. We can also work with your CRM system if you give us access. Personal LinkedIn page We will act on your behalf based on agreed scripts to reach out to people in your voice. Twitter page We will be active in Twitter on your behalf, listen for sales opportunities, and reach out to potential customers proactively.
  • 11. B2B Case Study: Evac Services Evac Services is an Australian Safety and Evacuation consulting and services company. Challenge: They wanted more Sales. What we did: •  LinkedIn Selling •  2x blogs per week •  Website optimization Results (after 6 months): •  126 qualified sales leads generated •  1,281 prospects generated •  449 personalized InMail messages sent •  116 replies to InMail messages (26% conversion!) •  1,865 LinkedIn profile views •  1,016 new LinkedIn connections
  • 12. 1.  About Us 2.  A Proven Formula 3.  Nuts and Bolts 4.  Pricing 5.  Contact Our Agenda  
  • 13. Like any partnership we will take time to learn your business and test what will work for you. Kick-Off Schedule Phase  1:   TesMng  /   OpMmizaMon   Phase  2:   Content  &  Community  Building  and   Playbook  DocumentaMon   Phase  3:   Live  Service  /  Ongoing  Retainer   Playbook 4-6 weeks Phase  0:   MobilizaMon   1 month 2 months 9 months 0. We need 4-6 weeks to ensure we have the team in place and all your assets setup. 1. During this time we will play around with various strategies to see what works 2. Focus on building a large community ready to activate 3. After we have normalized we formalize the playbook and continue our delivery as BAU.
  • 14. Our relationship doesn’t need to be complicated. Customer Success Manager SEO Specialist Community Specialist Content Manager Artist Freelance Creators Reporting Specialist You.   Us.   Let’s meet weekly Via Skype or GoToMeeting Your Team
  • 15. Quality is usually the first concern when companies consider outsourcing. We take it very seriously! Our Quality Process 7 Reasons We Can Be Trusted: 1.  We allocate a “Customer Success Manager” to all our clients 2.  We setup a “Client Dashboard” in Google Docs that tracks all work done, website results/KPIs, campaign schedules and approvals, and the editorial calendar 3.  We do Blog QA Scoring (e.g. grammar, internal/ external links, wordcount, title etc) 4.  We run Weekly Meetings with our clients and ask for feedback 5.  We build a Social Media Playbook hosted online and editable by both parties 6.  We provide Weekly Reporting on website and social media performance, emailed directly to clients 7.  We are the Authorized Reseller and Services Partner for Salesforce Marketing Cloud across ASEAN
  • 16. Ensure a consistent approach to social media across your organization. The Playbook Please read our blog “What is a Social Media Playbook?” What is in a Playbook? •  Objectives, Metrics and Reporting •  SLAs •  Roles & Responsibilities •  Customer Personas •  Content Strategy •  Channel Strategy •  Listening Keywords •  Crisis Management Process If you ask Google about Social Media Playbooks, they will refer you to us.
  • 17. Social Media Report Includes: •  Impressions, Interactions and Followers •  Follower demographics and locations •  Performance of social advertising campaigns •  Advertising spend report Social Listening Report Includes: •  Brand mentions •  Competitor mentions •  Crisis and brand sentiment monitoring •  Industry insights Website Report Includes: •  Traffic and Conversions per Channel •  SEO and CRO Issues and Actions •  Heatmap Report to identify usability opportunities There is a lot to keep track of in online marketing. Client Dashboard Includes: •  Work tracking •  Editorial Calendar •  Website metrics & KPIs •  Social metrics & KPIs •  Contacts & Leads •  Campaign Approvals Reporting Most important  
  • 18. We are committed to meeting the following SLAs: Service Commitment Social Page Response Hours 10am-6pm Mon-Fri Responses required outside this window will completed on the next working day Social Page Response SLA Within 3 hours Social Post Scheduling 7 days per week Social Media Report Sent weekly Website Report Sent monthly Client Dashboard Updated weekly Social Listening Report Optional Service Level Agreement
  • 19. Before we will start, we need to agree and document the rules around what to do in a crisis. Green: Example: “I can’t login, how do I reset my password?” Action: AllFamous are empowered to respond Amber: Example: “nobody answered the phone when I rang, please call back!!!?” Action: Seek internal approval from Customer Success Manager Red: Example: “You ripped me off! I want a refund scumbags!!!” Action: Alert client (following an escalation tree) immediately before taking action. Crisis Management
  • 20. B2C Case Study: Megaworld Megaworld is one of the largest property development companies in the Philippines. They had no online marketing and asked for us to help. Challenge: They had no website or social presence. What we did: •  Website optimization •  2x blogs per week •  Social media marketing. Results (after 6 months): •  65 sales leads generated •  58,121 unique people have visited your website •  451,922 pages have been viewed •  Social media contributed to 63% of all website traffic •  23.3 million impressions •  229,000 unique impressions •  245,500 interactions (likes, comments, shares) •  21,500 social media fans 6  month  organic  traffic  growth  
  • 21. 1.  About Us 2.  A Proven Formula 3.  Nuts and Bolts 4.  Pricing 5.  Contact Us Our Agenda   Presented by  
  • 22. SERVICE BASIC BUSINESS PRO Customer Success Manager Weekly Call Weekly Call Weekly Call Social Page Management Facebook, Twitter, Google+ Facebook, Twitter, LinkedIn, YouTube, Google+ Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest Social Posts •  2-3 posts per day •  10 Tweets/day •  2-3 posts per day •  20 Tweets/day •  2-3 posts per day •  30 Tweets/day Social Lead Generation 20 interactions/day 30 interactions/day 50 interactions/day Blog Ghostwriting 1 Blog / week 3 Blogs / week 5 Blogs / week Email Marketing 1 per month 2 per month 1 per week Website Optimization •  Monthly Website Audit (SEO/CRO) •  Project Management of Website Vendor to fix all issues •  Page optimization •  Weekly Website Audit (SEO/CRO) •  Project Management of Website Vendor to fix all issues •  Page optimization •  Weekly Website Audit (SEO/CRO) •  Project Management of Website Vendor to fix all issues •  Page optimization Reporting Weekly Reports: •  Client Dashboard •  Website & Social Monthly Reports: •  Website & Social •  Website Audit Weekly Reports: •  Client Dashboard •  Website & Social •  Website Audit Monthly Reports: •  Website & Social Weekly Reports: •  Client Dashboard •  Website & Social •  Social Listening •  Website Audit Monthly Reports: •  Website & Social TOTAL $3,950/mo $5,950/mo $7,950/mo Paid Advertising (Recommended Additional Spend) +  $1,000  ads   +  $3,000  ads   +  $5,000  ads   Most popular Pricing *pricing  is  subject  to  change  
  • 23. A Proven Formula There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world. 3. Social Lead Generation 2. Content Marketing 1. Website Optimization We  will  build  a  list  of   potenMal  customers  for  you.   We  will  regularly  create  and   share  high  quality  content.   We  will  help  you  make   your  website  awesome.   +   +  
  • 24. 1.  About Us 2.  A Proven Formula 3.  Nuts and Bolts 4.  Pricing 5.  Contact Us Our Agenda   Presented by  
  • 25. Contact Us Robin Leonard Co-Founder, AllFamous Digital robinleonard1 robin_allfamous +639178172976 robin@allfamous.com www.allfamous.com robinleonardo11
  • 26. Questions? Presented by