The BlackBerry India Facebook page aims to connect with existing and prospective BlackBerry users in India. It shares BlackBerry-related content daily, including information about new devices, apps, offers and events. Engagement tactics include recognizing the most helpful fan each month and hosting contests to promote features. Metrics like fan growth, engagement and sentiment are closely tracked, and content is planned around business priorities and cultural events. As a result, the page has grown exponentially from 17,000 to over 700,000 fans since 2010, making it the largest India-centric mobile brand page on Facebook.
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