Online and Offline Integration        Student and New Professional Recruiting                  Questions? #LNKDNACE        ...
Online and Offline Integration        Student and New Professional Recruiting                  Questions? #LNKDNACE        ...
Questions? #LNKDNACE @robhumphrey1
“I define creativity asthe process of havingoriginal ideas thathave value.”Ken Robinson“Out of Our Minds, Learning to be Cr...
ART or Process? You Decide.
ENGAGEMENTEMPLOYER OF CHOICEGAMIFICATION
THE SOCIAL WEBHAS ALTEREDTHE JOB MARKETFOR STUDENTS | COLLEGES & EMPLOYERS
SOCIAL MEDIA
FacebookIdentity:Social UtilityRelationships:FriendsFamilyColleaguesActivities:StatusSocial GamingPhoto Shares
FacebookWhat is New?98% of Employer Facebook Pages have lessthan 1,000 “Likes”Only 36% of GEN Y list a Job TitleTop Employ...
Facebook is the preferred     social network but not among those using socialnetworks used for job searching     2011 NACE...
LinkedInIdentity:Professional NetworkRelationships:Classmates/AlumniBusiness ContactsColleaguesActivities:Professional Ide...
Fastest growing demographic                              *Kaplan Study 2011
TwitterIdentity:Public CommunicationsRelationships:FansFollowersActivities:Real TimeMicro-blogging
Follow Nikki Sixx
Identity        Relationships          Activities                       Friends              Status  Social Utility       ...
WHO USES SOCIAL MEDIA?        AND WHY?
99.5% of Students                    *Kaplan Study 2011
85% of College Admissions Offices use Facebook to recruit students*Kaplan Study 2011]
Follow experts                 *Kaplan Study 2011
There are >100,000 Alumni + College Groups on LinkedIn
Higher Education is Marketing
93% of Employers                   *Kaplan Study 2011
TODAY’S STUDENTSAND NEW PROFESSIONALS
YesterdayJust 10 Years ago things wereunchanged in terms of job hunt postcollege
The Backwoods circa 1986
Ithaca, NY
Today’sStudents‣Distracted‣Text walkers
Today“Student’s want sound careeradvice not badges”Carrie Whitaker, MSWUNC Chapel HillNC State UniversityCareer Services
The Class of 2011 has the largest % of graduates aiming to avoid the work forcethan any class in recent memory       2011 ...
Tomorrow‣Big Data easily digested‣Career Outcomes
College Career   Services
HigherEducation“Higher ed, as anindustry, should bepromoting LinkedIn as agateway to grads’success.”Shannon C KellyAssocia...
Target Talent[Not Just Schools]
Maybe you hired Carl Bass?                             *Kaplan Study 2011
STREET LEVEL  [OFFLINE]
Career FairsSeniors are less inclined to attenda Career FairAccording to NACE 2011 50% ofthe Class of 2009, only 34% ofCla...
You Are Called
Come to theCareer Fair“One of my biggest pet peeves isseeing nothing but ‘come to thecareer fair’ or ‘come to this eventor...
The Booth Line
The Booth LineAFTERSound-byte: Big Data + Brand
Your car is ready
Pencils
You Are Called
Fun With GPS
Whiteboards are empty slates
TIP: Create back-stage experiences
ONLINE
TIP: Amplify your brand
TIP Get your best in the front row
WORLD TOUR@robhumphrey1
BP The Ultimate Field Trip (FACEBOOK)
Laser Target Talent
Red Five
You Are Called
Create back-stage experiences
VIRAL
Shannon BerkeViral - Kids Like It
Join Us
Putting it All Together at AutodeskIntegrating Online + Offline
Autodesk
Autodesk
Autodesk
Intern Programs
Experiences
#nextplay
SET LIST FOR            SUCCESSWorld’s Fastest Growing Network of Students
1. Target Talent‣Targettalent (not just schools)‣Post Jobs on LinkedIn (for FREE)‣Jobs are branding opportunitiesImpact:AD...
2. Re-Think Events‣Create backstage experiences‣Harness Alumni‣Use a mobile “Check-In App”
3. Front Row‣Front Row your followers‣Have fun with your fans‣Company size is irrelevant
4. Simplify Mobile‣HTML5 is your friend‣Does anyone care about your “app”?Examples:Citi AppNetflix Career Page
5. Harness Groups‣Alumni Groups‣Student Groups‣Intern GroupsExamples:BP InternsMSU AlumniPenn State Pinterest
6. Backstage‣Create backstage experiencesExamples:TripadvisorHarmonixAutodesk
7. FollowersLearn from big brandsFans and “Likes” are funFollowers are betterExamples:GoogleTargetAmerican EagleThe Gratef...
Fans, Followers,and The GratefulDeadMarketing Lessons from the Grateful Dead: What Every Business CanLearn from the Most I...
8. Activate Ambassadors ‣10,000 students will work as brand ambassadors this coming fall in the US Examples: Target at UNC...
Brands onCampus
Target
Target at UNCChapel Hill
9. Competitions‣Games are for killing timeThe best students want tocompeteExamples:BP Ultimate Field TripBank of America
THANK YOUWorld’s Fastest Growing Network of Students
Nace12 humphrey
Nace12 humphrey
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Nace 2012 SRO Presentation. @robumphrey1 with @linkedinjohn

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Nace12 humphrey

  1. 1. Online and Offline Integration Student and New Professional Recruiting  Questions? #LNKDNACE @robhumphrey1World’s Fastest Growing Network of Students
  2. 2. Online and Offline Integration Student and New Professional Recruiting  Questions? #LNKDNACE @robhumphrey1World’s Fastest Growing Network of Students
  3. 3. Questions? #LNKDNACE @robhumphrey1
  4. 4. “I define creativity asthe process of havingoriginal ideas thathave value.”Ken Robinson“Out of Our Minds, Learning to be Creative”
  5. 5. ART or Process? You Decide.
  6. 6. ENGAGEMENTEMPLOYER OF CHOICEGAMIFICATION
  7. 7. THE SOCIAL WEBHAS ALTEREDTHE JOB MARKETFOR STUDENTS | COLLEGES & EMPLOYERS
  8. 8. SOCIAL MEDIA
  9. 9. FacebookIdentity:Social UtilityRelationships:FriendsFamilyColleaguesActivities:StatusSocial GamingPhoto Shares
  10. 10. FacebookWhat is New?98% of Employer Facebook Pages have lessthan 1,000 “Likes”Only 36% of GEN Y list a Job TitleTop Employers:US Armed ForcesWalmartTarget
  11. 11. Facebook is the preferred social network but not among those using socialnetworks used for job searching 2011 NACE Study, ~20,000 Seniors at ~550 Colleges
  12. 12. LinkedInIdentity:Professional NetworkRelationships:Classmates/AlumniBusiness ContactsColleaguesActivities:Professional IdentityConnectionsInsights
  13. 13. Fastest growing demographic *Kaplan Study 2011
  14. 14. TwitterIdentity:Public CommunicationsRelationships:FansFollowersActivities:Real TimeMicro-blogging
  15. 15. Follow Nikki Sixx
  16. 16. Identity Relationships Activities Friends Status Social Utility Family Social Gaming Colleagues Photo Sharing Public Fans Real TimeCommunications Followers Micro-blogging Professional Identity Professional Colleagues Connections Network Business Contacts Insights
  17. 17. WHO USES SOCIAL MEDIA? AND WHY?
  18. 18. 99.5% of Students *Kaplan Study 2011
  19. 19. 85% of College Admissions Offices use Facebook to recruit students*Kaplan Study 2011]
  20. 20. Follow experts *Kaplan Study 2011
  21. 21. There are >100,000 Alumni + College Groups on LinkedIn
  22. 22. Higher Education is Marketing
  23. 23. 93% of Employers *Kaplan Study 2011
  24. 24. TODAY’S STUDENTSAND NEW PROFESSIONALS
  25. 25. YesterdayJust 10 Years ago things wereunchanged in terms of job hunt postcollege
  26. 26. The Backwoods circa 1986
  27. 27. Ithaca, NY
  28. 28. Today’sStudents‣Distracted‣Text walkers
  29. 29. Today“Student’s want sound careeradvice not badges”Carrie Whitaker, MSWUNC Chapel HillNC State UniversityCareer Services
  30. 30. The Class of 2011 has the largest % of graduates aiming to avoid the work forcethan any class in recent memory 2011 NACE Study, ~20,000 Seniors at ~550 Colleges
  31. 31. Tomorrow‣Big Data easily digested‣Career Outcomes
  32. 32. College Career Services
  33. 33. HigherEducation“Higher ed, as anindustry, should bepromoting LinkedIn as agateway to grads’success.”Shannon C KellyAssociate Director, Career Services at Universityof Pennsylvania
  34. 34. Target Talent[Not Just Schools]
  35. 35. Maybe you hired Carl Bass? *Kaplan Study 2011
  36. 36. STREET LEVEL [OFFLINE]
  37. 37. Career FairsSeniors are less inclined to attenda Career FairAccording to NACE 2011 50% ofthe Class of 2009, only 34% ofClass of 2011 plan to attendCareer Fair
  38. 38. You Are Called
  39. 39. Come to theCareer Fair“One of my biggest pet peeves isseeing nothing but ‘come to thecareer fair’ or ‘come to this eventor that event’ on social media.”Christian GarciaExecutive Director of the Toppel Career Center atthe University of Miami
  40. 40. The Booth Line
  41. 41. The Booth LineAFTERSound-byte: Big Data + Brand
  42. 42. Your car is ready
  43. 43. Pencils
  44. 44. You Are Called
  45. 45. Fun With GPS
  46. 46. Whiteboards are empty slates
  47. 47. TIP: Create back-stage experiences
  48. 48. ONLINE
  49. 49. TIP: Amplify your brand
  50. 50. TIP Get your best in the front row
  51. 51. WORLD TOUR@robhumphrey1
  52. 52. BP The Ultimate Field Trip (FACEBOOK)
  53. 53. Laser Target Talent
  54. 54. Red Five
  55. 55. You Are Called
  56. 56. Create back-stage experiences
  57. 57. VIRAL
  58. 58. Shannon BerkeViral - Kids Like It
  59. 59. Join Us
  60. 60. Putting it All Together at AutodeskIntegrating Online + Offline
  61. 61. Autodesk
  62. 62. Autodesk
  63. 63. Autodesk
  64. 64. Intern Programs
  65. 65. Experiences
  66. 66. #nextplay
  67. 67. SET LIST FOR SUCCESSWorld’s Fastest Growing Network of Students
  68. 68. 1. Target Talent‣Targettalent (not just schools)‣Post Jobs on LinkedIn (for FREE)‣Jobs are branding opportunitiesImpact:ADP: 23 hiresLos Alamos: 3X increase in qualityBrocade: Increase in quality pipeline
  69. 69. 2. Re-Think Events‣Create backstage experiences‣Harness Alumni‣Use a mobile “Check-In App”
  70. 70. 3. Front Row‣Front Row your followers‣Have fun with your fans‣Company size is irrelevant
  71. 71. 4. Simplify Mobile‣HTML5 is your friend‣Does anyone care about your “app”?Examples:Citi AppNetflix Career Page
  72. 72. 5. Harness Groups‣Alumni Groups‣Student Groups‣Intern GroupsExamples:BP InternsMSU AlumniPenn State Pinterest
  73. 73. 6. Backstage‣Create backstage experiencesExamples:TripadvisorHarmonixAutodesk
  74. 74. 7. FollowersLearn from big brandsFans and “Likes” are funFollowers are betterExamples:GoogleTargetAmerican EagleThe Grateful DeadDisney
  75. 75. Fans, Followers,and The GratefulDeadMarketing Lessons from the Grateful Dead: What Every Business CanLearn from the Most Iconic Band in History
  76. 76. 8. Activate Ambassadors ‣10,000 students will work as brand ambassadors this coming fall in the US Examples: Target at UNC American Eagle Red Bull
  77. 77. Brands onCampus
  78. 78. Target
  79. 79. Target at UNCChapel Hill
  80. 80. 9. Competitions‣Games are for killing timeThe best students want tocompeteExamples:BP Ultimate Field TripBank of America
  81. 81. THANK YOUWorld’s Fastest Growing Network of Students

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