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Nace12 humphrey

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Nace 2012 SRO Presentation. @robumphrey1 with @linkedinjohn

Nace 2012 SRO Presentation. @robumphrey1 with @linkedinjohn

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  • 1. Online and Offline Integration Student and New Professional Recruiting  Questions? #LNKDNACE @robhumphrey1World’s Fastest Growing Network of Students
  • 2. Online and Offline Integration Student and New Professional Recruiting  Questions? #LNKDNACE @robhumphrey1World’s Fastest Growing Network of Students
  • 3. Questions? #LNKDNACE @robhumphrey1
  • 4. “I define creativity asthe process of havingoriginal ideas thathave value.”Ken Robinson“Out of Our Minds, Learning to be Creative”
  • 5. ART or Process? You Decide.
  • 6. ENGAGEMENTEMPLOYER OF CHOICEGAMIFICATION
  • 7. THE SOCIAL WEBHAS ALTEREDTHE JOB MARKETFOR STUDENTS | COLLEGES & EMPLOYERS
  • 8. SOCIAL MEDIA
  • 9. FacebookIdentity:Social UtilityRelationships:FriendsFamilyColleaguesActivities:StatusSocial GamingPhoto Shares
  • 10. FacebookWhat is New?98% of Employer Facebook Pages have lessthan 1,000 “Likes”Only 36% of GEN Y list a Job TitleTop Employers:US Armed ForcesWalmartTarget
  • 11. Facebook is the preferred social network but not among those using socialnetworks used for job searching 2011 NACE Study, ~20,000 Seniors at ~550 Colleges
  • 12. LinkedInIdentity:Professional NetworkRelationships:Classmates/AlumniBusiness ContactsColleaguesActivities:Professional IdentityConnectionsInsights
  • 13. Fastest growing demographic *Kaplan Study 2011
  • 14. TwitterIdentity:Public CommunicationsRelationships:FansFollowersActivities:Real TimeMicro-blogging
  • 15. Follow Nikki Sixx
  • 16. Identity Relationships Activities Friends Status Social Utility Family Social Gaming Colleagues Photo Sharing Public Fans Real TimeCommunications Followers Micro-blogging Professional Identity Professional Colleagues Connections Network Business Contacts Insights
  • 17. WHO USES SOCIAL MEDIA? AND WHY?
  • 18. 99.5% of Students *Kaplan Study 2011
  • 19. 85% of College Admissions Offices use Facebook to recruit students*Kaplan Study 2011]
  • 20. Follow experts *Kaplan Study 2011
  • 21. There are >100,000 Alumni + College Groups on LinkedIn
  • 22. Higher Education is Marketing
  • 23. 93% of Employers *Kaplan Study 2011
  • 24. TODAY’S STUDENTSAND NEW PROFESSIONALS
  • 25. YesterdayJust 10 Years ago things wereunchanged in terms of job hunt postcollege
  • 26. The Backwoods circa 1986
  • 27. Ithaca, NY
  • 28. Today’sStudents‣Distracted‣Text walkers
  • 29. Today“Student’s want sound careeradvice not badges”Carrie Whitaker, MSWUNC Chapel HillNC State UniversityCareer Services
  • 30. The Class of 2011 has the largest % of graduates aiming to avoid the work forcethan any class in recent memory 2011 NACE Study, ~20,000 Seniors at ~550 Colleges
  • 31. Tomorrow‣Big Data easily digested‣Career Outcomes
  • 32. College Career Services
  • 33. HigherEducation“Higher ed, as anindustry, should bepromoting LinkedIn as agateway to grads’success.”Shannon C KellyAssociate Director, Career Services at Universityof Pennsylvania
  • 34. Target Talent[Not Just Schools]
  • 35. Maybe you hired Carl Bass? *Kaplan Study 2011
  • 36. STREET LEVEL [OFFLINE]
  • 37. Career FairsSeniors are less inclined to attenda Career FairAccording to NACE 2011 50% ofthe Class of 2009, only 34% ofClass of 2011 plan to attendCareer Fair
  • 38. You Are Called
  • 39. Come to theCareer Fair“One of my biggest pet peeves isseeing nothing but ‘come to thecareer fair’ or ‘come to this eventor that event’ on social media.”Christian GarciaExecutive Director of the Toppel Career Center atthe University of Miami
  • 40. The Booth Line
  • 41. The Booth LineAFTERSound-byte: Big Data + Brand
  • 42. Your car is ready
  • 43. Pencils
  • 44. You Are Called
  • 45. Fun With GPS
  • 46. Whiteboards are empty slates
  • 47. TIP: Create back-stage experiences
  • 48. ONLINE
  • 49. TIP: Amplify your brand
  • 50. TIP Get your best in the front row
  • 51. WORLD TOUR@robhumphrey1
  • 52. BP The Ultimate Field Trip (FACEBOOK)
  • 53. Laser Target Talent
  • 54. Red Five
  • 55. You Are Called
  • 56. Create back-stage experiences
  • 57. VIRAL
  • 58. Shannon BerkeViral - Kids Like It
  • 59. Join Us
  • 60. Putting it All Together at AutodeskIntegrating Online + Offline
  • 61. Autodesk
  • 62. Autodesk
  • 63. Autodesk
  • 64. Intern Programs
  • 65. Experiences
  • 66. #nextplay
  • 67. SET LIST FOR SUCCESSWorld’s Fastest Growing Network of Students
  • 68. 1. Target Talent‣Targettalent (not just schools)‣Post Jobs on LinkedIn (for FREE)‣Jobs are branding opportunitiesImpact:ADP: 23 hiresLos Alamos: 3X increase in qualityBrocade: Increase in quality pipeline
  • 69. 2. Re-Think Events‣Create backstage experiences‣Harness Alumni‣Use a mobile “Check-In App”
  • 70. 3. Front Row‣Front Row your followers‣Have fun with your fans‣Company size is irrelevant
  • 71. 4. Simplify Mobile‣HTML5 is your friend‣Does anyone care about your “app”?Examples:Citi AppNetflix Career Page
  • 72. 5. Harness Groups‣Alumni Groups‣Student Groups‣Intern GroupsExamples:BP InternsMSU AlumniPenn State Pinterest
  • 73. 6. Backstage‣Create backstage experiencesExamples:TripadvisorHarmonixAutodesk
  • 74. 7. FollowersLearn from big brandsFans and “Likes” are funFollowers are betterExamples:GoogleTargetAmerican EagleThe Grateful DeadDisney
  • 75. Fans, Followers,and The GratefulDeadMarketing Lessons from the Grateful Dead: What Every Business CanLearn from the Most Iconic Band in History
  • 76. 8. Activate Ambassadors ‣10,000 students will work as brand ambassadors this coming fall in the US Examples: Target at UNC American Eagle Red Bull
  • 77. Brands onCampus
  • 78. Target
  • 79. Target at UNCChapel Hill
  • 80. 9. Competitions‣Games are for killing timeThe best students want tocompeteExamples:BP Ultimate Field TripBank of America
  • 81. THANK YOUWorld’s Fastest Growing Network of Students