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Modern Recruiting:
4 Fundamentals Every Recruiter Should Master
Rob Humphrey
LinkedIn
Tim Johnson
Epic Games
Meet Your Speakers
@therobhumphrey
#hiretowin | @hireonlinkedin
LinkedIn = The Modern Recruiter’s Best Friend
3 0 0 M +
M E M B E R S W O R L D W I D E
1 0 9 M +
N O RT H A M E R I C A
The Agenda: 4 Fundamentals
1. Tell your story
!
2. Source like a pro
!
3. Promote your jobs
!
4. Build your brand
!
!
A RT I S T S C I E N T I S T
Matchmaker
Marketer
Salesperson
Talent Advisor
Data Nerd
Researcher
Technologist
Pschologist
01 EVERYTHING STARTS WITH YOUR STORY
Your story starts with you…
Viewing member profiles is the #1 activity on LinkedIn
!
45 Million profile views take place e...
Profiles That Inspire
Emily Gabrian of Epic Games
01 Classy picture
02 Killer opening
03 Dress it up with media
Profiles That Inspire
04 Summary or
Brand Ad?
05 Updates as Art
06 Volunteerism
Company Pages
Epic Games
01 Bold, memorable visuals
02 Focus on employees
03 Updates fuel engagement
Metrics that Matter
Experiment like a scientist with
Sponsored Updates
Grow you follower base
Jobs carry your story
01 Compelling opener
02 Encourage me to follow
and share
03 Rich media is a must
02 SOURCE LIKE A PRO
Passive What?
Get smart
Get to know your talent pools
Technology
LinkedIn Recruiter Shown
02 Filters
01 Boolean Search
03 Fun with result sets
Master Boolean Search “ “
E X A C T
P H R A S E
“ G A M E P R O G R A M M E R ”
A N D
N A R R O W
S E A R C H
P R O G R A ...
Technology
The 9 Golden Rules of InMail
Hi Atalay,
I noticed your insightful comment on
Richard Branson's Influencer post last
week, 'Disruptive Innovation in
Fin...
03 BUILDING YOUR TALENT BRAND
Talent Brand is highly social,
totally public version of what
talent thinks and shares about
your company as a place to wo...
Maximize your presence
01 Stretch your canvas.
02 Paint
03 Video
Targeted Status Updates
Your update
Yes, can add images
Target audiences
Involve Your Organization
Share and tell
Sharing Content
ShareFollow Button
Jobs are ambient marketing for your brand
02 Write for mobile
01 Work with…
03 Test apply
A RT I S T S C I E N T I S T
Modern recruiter tips
Modern recruiter tips
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Modern recruiter tips

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4 Fundamentals Every Recruiter Should Master

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Transcript of "Modern recruiter tips"

  1. 1. Modern Recruiting: 4 Fundamentals Every Recruiter Should Master
  2. 2. Rob Humphrey LinkedIn Tim Johnson Epic Games Meet Your Speakers @therobhumphrey #hiretowin | @hireonlinkedin
  3. 3. LinkedIn = The Modern Recruiter’s Best Friend 3 0 0 M + M E M B E R S W O R L D W I D E 1 0 9 M + N O RT H A M E R I C A
  4. 4. The Agenda: 4 Fundamentals 1. Tell your story ! 2. Source like a pro ! 3. Promote your jobs ! 4. Build your brand ! !
  5. 5. A RT I S T S C I E N T I S T Matchmaker Marketer Salesperson Talent Advisor Data Nerd Researcher Technologist Pschologist
  6. 6. 01 EVERYTHING STARTS WITH YOUR STORY
  7. 7. Your story starts with you… Viewing member profiles is the #1 activity on LinkedIn ! 45 Million profile views take place every day
  8. 8. Profiles That Inspire Emily Gabrian of Epic Games 01 Classy picture 02 Killer opening 03 Dress it up with media
  9. 9. Profiles That Inspire 04 Summary or Brand Ad? 05 Updates as Art 06 Volunteerism
  10. 10. Company Pages Epic Games 01 Bold, memorable visuals 02 Focus on employees 03 Updates fuel engagement
  11. 11. Metrics that Matter Experiment like a scientist with Sponsored Updates Grow you follower base
  12. 12. Jobs carry your story 01 Compelling opener 02 Encourage me to follow and share 03 Rich media is a must
  13. 13. 02 SOURCE LIKE A PRO
  14. 14. Passive What?
  15. 15. Get smart Get to know your talent pools
  16. 16. Technology LinkedIn Recruiter Shown 02 Filters 01 Boolean Search 03 Fun with result sets
  17. 17. Master Boolean Search “ “ E X A C T P H R A S E “ G A M E P R O G R A M M E R ” A N D N A R R O W S E A R C H P R O G R A M M E R A N D U N R E A L O R E X PA N D S E A R C H P R O G R A M M E R O R D E V E L O P E R N O T R E M O V E N O T R E C R U I T E R N O T C O M PA N Y ( ) G R O U P T E R M S “ G A M E P R O G R A M M E R ” A N D ( C + + O R J AVA )
  18. 18. Technology
  19. 19. The 9 Golden Rules of InMail
  20. 20. Hi Atalay, I noticed your insightful comment on Richard Branson's Influencer post last week, 'Disruptive Innovation in Financial Services'. It sounds like you know a thing or two about technology in the financial sector. At ABC we're working on cracking the digital wallet and have some high-priority projects that..." Make InMails Beg for a Response
  21. 21. 03 BUILDING YOUR TALENT BRAND
  22. 22. Talent Brand is highly social, totally public version of what talent thinks and shares about your company as a place to work. ! !
  23. 23. Maximize your presence 01 Stretch your canvas. 02 Paint 03 Video
  24. 24. Targeted Status Updates Your update Yes, can add images Target audiences
  25. 25. Involve Your Organization Share and tell
  26. 26. Sharing Content ShareFollow Button
  27. 27. Jobs are ambient marketing for your brand 02 Write for mobile 01 Work with… 03 Test apply
  28. 28. A RT I S T S C I E N T I S T
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