<ul><li>Who Is  ERSystems </li></ul>
Who is ERSystems? <ul><li>Based in Rockford, MN </li></ul><ul><li>Manufacturing and Warehousing in Rockford </li></ul><ul>...
Who is ERSystems? <ul><li>Work with contractors, consultants, architects, and building owners on roofing/energy/sustainabi...
Our Roofing Vision/Direction <ul><li>Envision a roof that lasts 2-4 times longer than its uncoated counterpart. </li></ul>...
What does ERSystems do? <ul><li>Concept of Cool Roof Restoration  </li></ul><ul><li>Repair  – inadequacies/limitations to ...
A SUSTAINABLE FUTURE <ul><li>Sustainability (where we feel the industry is headed): </li></ul><ul><li>The ability to meet ...
WHAT IS “SUSTAINABLE” ROOFING? <ul><li>Lower energy costs. </li></ul><ul><li>Extend roof life. </li></ul><ul><li>Help the ...
ERSYSTEMS-Cool Roof Restoration <ul><li>Through the use of high performance roof coatings: </li></ul><ul><li>-Extend the u...
Cool Roofing Trend <ul><li>The trend in construction has continued to move towards energy conservation. </li></ul><ul><li>...
Cool Roofing Trend <ul><li>ERSystems will continue to drive the commercial roofing industry towards cool, energy savings, ...
<ul><li>How Roofs Get Hot </li></ul>
HOW ROOFS GET HOT
HOW ROOFS GET HOT
HOW ROOFS GET HOT
HOW ROOFS GET HOT
HOW ROOFS GET HOT
 
<ul><li>Understanding the Electric Bill </li></ul><ul><li>Difference between demand (kW) and usage (kWh) </li></ul>
<ul><li>1000 W heater – 15 Minutes </li></ul><ul><li>Demand = 1kW </li></ul><ul><li>Usage = 0.25 kWh </li></ul>
<ul><li>70 kW </li></ul><ul><li>Building Lights </li></ul><ul><li>Unoccupied Building </li></ul><ul><li>Production </li></...
<ul><li>Utility Rate Schedule with XCEL Energy  </li></ul><ul><li>Monthly Rate </li></ul><ul><ul><li>Monthly Fee ~ $15 </l...
<ul><li>Utility Rate Schedule </li></ul><ul><li>Customer Fee 15.00 </li></ul><ul><li>Energy Used  </li></ul><ul><ul><li>25...
<ul><li>Demand Charge  </li></ul><ul><ul><li>Not based on amount of energy used </li></ul></ul><ul><ul><li>Based on peak l...
 
<ul><li>Roof Top Instrumentation </li></ul><ul><li>Web Cam </li></ul><ul><li>Weather station </li></ul><ul><li>Surface Tem...
Day time Highs in the Low 80’s
White Roof, Black Roof and Garden Roof How Hot are the surfaces?
The dark roof peaks at 138 F while the white roof is at 80 F
Thermal Couples measure air temperature going into units <ul><li>HVAC Units on White Roof </li></ul>
Dark Membrane air temperatures are 5 to 10 degrees Higher than white membrane
HVAC Units on the Black Roof operate at 5.9 kW  -  HVAC Units on the White Roof operate at 5.1 kW This is a difference of ...
<ul><li>Webber Elementary </li></ul><ul><li>EPDM Restoration </li></ul>
 
 
 
 
 
 
Existing Roofs Can Be Sustainable <ul><li>Restoration </li></ul><ul><ul><li>Make it better than original </li></ul></ul><u...
Life Cycle Cost of Cool and Green Roofs
Example <ul><li>Distribution Center, TX </li></ul><ul><ul><li>2003 , 4500 SQ </li></ul></ul><ul><ul><li>EPDM Restoration (...
Example <ul><li>Smooth BUR, Norfolk VA </li></ul><ul><ul><li>Coated in 1996 </li></ul></ul><ul><ul><li>14 yr old BUR </li>...
Example <ul><li>11 year old Hypalon in GA </li></ul><ul><ul><li>Coated in 1996 </li></ul></ul><ul><ul><li>23 yr total </li...
Life Cycle Cost of Cool and Green Roofs
<ul><li>What makes a coating? </li></ul>
Why are ERSystems Coatings Great? <ul><li>Good Science vs. Art—No Magic </li></ul><ul><ul><li>Not one product / system </l...
FILLER- DEFINES SOLIDS EXTENDER/BLOCKS RESIN SOLVENT FILLERS PIGMENTS SURFACTANTS AUXILIARIES RESIN-DEFINES CHEMISTRY POLY...
<ul><li>Physical Properties </li></ul><ul><ul><li>Viscosity and Thixotropy-Rheology </li></ul></ul><ul><ul><li>Quality Ind...
<ul><li>Solids </li></ul><ul><li>Percent by weight and volume </li></ul><ul><li>Wet mils and dry mils </li></ul><ul><ul><u...
WET TO DRY @ 50% SBV Coating @ 8 mils DRY Coating @ 16 mils WET SUBSTRATE
ADHESION-Key to Performance <ul><li>ADHESION-Primarily Surface Phenomena. </li></ul><ul><li>COATING must interact with SUR...
Surface Prep QA - The ADHESION Test Pull tests-how much is enough? Cohesive vs. Adhesive Failure Varies by Chemistry and s...
Primer CR on Elvaloy membrane
Coatings Application <ul><li>Choose product for situation </li></ul><ul><ul><ul><li>Substrate </li></ul></ul></ul><ul><ul>...
<ul><li>Other considerations </li></ul><ul><ul><ul><li>Pitch of roof </li></ul></ul></ul><ul><ul><ul><li>Roof top activity...
ACRYLIC COATING-Limitations/Benefits <ul><li>Sensitive to moisture until cured-rain, dew, frost-polymer can be washed out ...
POLYURETHANE COATINGS Limitations/Benefits <ul><li>Superior Adhesion, great elongation and tensile strength, good chemical...
POLYURETHANE COATINGS <ul><li>PrimerSurfacer </li></ul><ul><li>Erathane 300 Base Coat-high solids, great adhesion, highly ...
<ul><li>Fluoropolymer resins-solvent systems and co-polymerized to make water-based systems. </li></ul><ul><li>ReflectiCle...
 
 
 
 
 
 
 
 
 
ERSystems Elastomeric Roofing Systems, Inc.
 
UNIQUE COATINGS <ul><li>EG 1000 W - “WINTER” WATER-BASED COATINGS-photo-sensitive tint, blue to white when exposed to the ...
ERSystems Elastomeric Roofing Systems, Inc.
Sustainable Business Practices — In Challenging Economic Times
Sustainable Business <ul><li>Business practices that ensure viability for current and future generations.  </li></ul><ul><...
Understand   the TIMES! <ul><li>The three major changes/shifts/issues of the last 12-24 months: </li></ul><ul><li>Recessio...
FINANCIAL AWARENESS <ul><li>Having Financial Awareness means not being “surprised” at the end of a project or at the end o...
ROOFS ARE EXPENSIVE! <ul><li>Customers need to know the financial implications of the decision they are making & have conf...
ROOFS ARE EXPENSIVE! <ul><li>We want to help make the decision- </li></ul><ul><ul><li>Provide financial information which ...
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  • SUSTAINABLE BUSINESS-SAME ELEMENTS OF SWOT---POSITION YOUR PRODUCTS &amp; SERVICES, USE RESOURCES WISELY, ENHANCE PROFITABILITY.
  • SUSTAINABLE BUSINESS-SAME ELEMENTS OF SWOT---POSITION YOUR PRODUCTS &amp; SERVICES, USE RESOURCES WISELY, ENHANCE PROFITABILITY.
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  • ERSystems

    1. 1. <ul><li>Who Is ERSystems </li></ul>
    2. 2. Who is ERSystems? <ul><li>Based in Rockford, MN </li></ul><ul><li>Manufacturing and Warehousing in Rockford </li></ul><ul><li>18 employed Technical-Sales people in 3 regions, 21 TS by year-end. </li></ul><ul><li>National Leader in Cool Roof Restoration </li></ul><ul><li>Restored about 36 million ft 2 of roof in 2007 </li></ul><ul><li>Leader in Reflective Roofing </li></ul><ul><ul><li>Founding member of the RRCI – Reflective Roof Coatings Institute </li></ul></ul><ul><ul><li>Working with California Energy Commission (CEC), CRRC, Xcel Energy, Florida Power and Light, TXU, Duke Power, Alliant Energy, Mid-America, etc. </li></ul></ul>
    3. 3. Who is ERSystems? <ul><li>Work with contractors, consultants, architects, and building owners on roofing/energy/sustainability concepts. </li></ul><ul><li>We try to demonstrate our commitment to the industry, the environment, and our people by the products we produce, by our facility in which we produce them, and by our involvement and investment into the roofing industry. </li></ul>
    4. 4. Our Roofing Vision/Direction <ul><li>Envision a roof that lasts 2-4 times longer than its uncoated counterpart. </li></ul><ul><li>Envision a roof that minimizes the environmental impact on the surrounding community. </li></ul><ul><li>Envision a roof that generates as much energy as the building consumes. </li></ul><ul><ul><li>Reduce energy consumption and demand. </li></ul></ul><ul><ul><li>Provide alternative distributed electrical generation from the roof. </li></ul></ul>
    5. 5. What does ERSystems do? <ul><li>Concept of Cool Roof Restoration </li></ul><ul><li>Repair – inadequacies/limitations to get the roof into serviceable condition </li></ul><ul><li>Restore – Reinforce weakness, improve on original shortcomings, positioning for longer life </li></ul><ul><li>Utilize coatings as a sacrificial barrier </li></ul><ul><ul><li>Protect the basic roof system from UV and moisture </li></ul></ul><ul><ul><li>Add Reflectivity to cool the roof </li></ul></ul><ul><ul><li>Slow the aging process </li></ul></ul><ul><li>Formal/Regular–inspection/maintenance </li></ul><ul><li>Ease of re-coat </li></ul><ul><li>Roof Replacement as necessary. </li></ul><ul><li>Make roofs last longer and save energy! </li></ul>
    6. 6. A SUSTAINABLE FUTURE <ul><li>Sustainability (where we feel the industry is headed): </li></ul><ul><li>The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. </li></ul><ul><li>It concentrates the effort to design, build, and operate our buildings efficiently, use resources wisely, and minimize any negative impact on the environment. </li></ul><ul><li>Technology and education are the KEYS to a “Sustainable Future”. </li></ul>
    7. 7. WHAT IS “SUSTAINABLE” ROOFING? <ul><li>Lower energy costs. </li></ul><ul><li>Extend roof life. </li></ul><ul><li>Help the environment- </li></ul><ul><ul><li>Choice of materials </li></ul></ul><ul><ul><li>Less materials into landfills </li></ul></ul><ul><ul><li>Improve air quality. </li></ul></ul><ul><li>Focus: Energy costs, Electricity demand and use, because it is easier to quantify & immediate feedback. </li></ul>
    8. 8. ERSYSTEMS-Cool Roof Restoration <ul><li>Through the use of high performance roof coatings: </li></ul><ul><li>-Extend the useful life of commercial roofs. </li></ul><ul><li>-Reduce the energy required for cooling buildings. </li></ul><ul><li>-Reduce air pollution in urban areas. </li></ul><ul><li>-Provide a better environment . </li></ul>
    9. 9. Cool Roofing Trend <ul><li>The trend in construction has continued to move towards energy conservation. </li></ul><ul><li>The Roof is one of, if not the most important element when considering energy savings in commercial construction. </li></ul>
    10. 10. Cool Roofing Trend <ul><li>ERSystems will continue to drive the commercial roofing industry towards cool, energy savings, & making roofs last longer. </li></ul><ul><li>We will do this, keeping in mind, the impact on the customer, employee, & environment! </li></ul>
    11. 11. <ul><li>How Roofs Get Hot </li></ul>
    12. 12. HOW ROOFS GET HOT
    13. 13. HOW ROOFS GET HOT
    14. 14. HOW ROOFS GET HOT
    15. 15. HOW ROOFS GET HOT
    16. 16. HOW ROOFS GET HOT
    17. 18. <ul><li>Understanding the Electric Bill </li></ul><ul><li>Difference between demand (kW) and usage (kWh) </li></ul>
    18. 19. <ul><li>1000 W heater – 15 Minutes </li></ul><ul><li>Demand = 1kW </li></ul><ul><li>Usage = 0.25 kWh </li></ul>
    19. 20. <ul><li>70 kW </li></ul><ul><li>Building Lights </li></ul><ul><li>Unoccupied Building </li></ul><ul><li>Production </li></ul><ul><li>Compressor </li></ul><ul><li>AC Units </li></ul><ul><li>65 kW </li></ul><ul><li>12 noon </li></ul><ul><li>Power Demand vs Time of Day </li></ul><ul><li>6 am </li></ul><ul><li>6 pm </li></ul>
    20. 21. <ul><li>Utility Rate Schedule with XCEL Energy </li></ul><ul><li>Monthly Rate </li></ul><ul><ul><li>Monthly Fee ~ $15 </li></ul></ul><ul><ul><li>Energy Charge </li></ul></ul><ul><ul><ul><li>$0.0621 on first 2500 kWh </li></ul></ul></ul><ul><ul><ul><li>$0.0320 on all additional kWh </li></ul></ul></ul><ul><ul><li>Maximum Demand Charge </li></ul></ul><ul><ul><ul><li>Demand in excess of 10 kW is $7.63 per kW </li></ul></ul></ul>
    21. 22. <ul><li>Utility Rate Schedule </li></ul><ul><li>Customer Fee 15.00 </li></ul><ul><li>Energy Used </li></ul><ul><ul><li>2500 kWh x .0621 155.25 </li></ul></ul><ul><ul><li>11500 kWh x 0.0320 368.00 </li></ul></ul><ul><li>Demand Charge </li></ul><ul><ul><li>Demand in excess of 10 kW </li></ul></ul><ul><ul><ul><li>(65 kW – 10 kW) x $7.63 419.65 </li></ul></ul></ul><ul><li>TOTAL $957.90 </li></ul>
    22. 23. <ul><li>Demand Charge </li></ul><ul><ul><li>Not based on amount of energy used </li></ul></ul><ul><ul><li>Based on peak level only </li></ul></ul><ul><li>Example shows 44 % of electric bill is the demand charge </li></ul><ul><li>The #1 cause for increased peak demand is cooling </li></ul>DEMAND USAGE
    23. 25. <ul><li>Roof Top Instrumentation </li></ul><ul><li>Web Cam </li></ul><ul><li>Weather station </li></ul><ul><li>Surface Temps </li></ul><ul><li>AHU Temps and Power </li></ul><ul><li>Building Power </li></ul><ul><li>Solar Power </li></ul><ul><li>Wind Power </li></ul><ul><li>Web based metering and data logging </li></ul>
    24. 26. Day time Highs in the Low 80’s
    25. 27. White Roof, Black Roof and Garden Roof How Hot are the surfaces?
    26. 28. The dark roof peaks at 138 F while the white roof is at 80 F
    27. 29. Thermal Couples measure air temperature going into units <ul><li>HVAC Units on White Roof </li></ul>
    28. 30. Dark Membrane air temperatures are 5 to 10 degrees Higher than white membrane
    29. 31. HVAC Units on the Black Roof operate at 5.9 kW - HVAC Units on the White Roof operate at 5.1 kW This is a difference of 16%
    30. 32. <ul><li>Webber Elementary </li></ul><ul><li>EPDM Restoration </li></ul>
    31. 39. Existing Roofs Can Be Sustainable <ul><li>Restoration </li></ul><ul><ul><li>Make it better than original </li></ul></ul><ul><ul><li>Address Weaknesses – go beyond repair </li></ul></ul><ul><ul><li>EPDM, PVC, CSPE, Asphalt, PU Foam </li></ul></ul><ul><ul><li>Slow Aging Process </li></ul></ul>
    32. 40. Life Cycle Cost of Cool and Green Roofs
    33. 41. Example <ul><li>Distribution Center, TX </li></ul><ul><ul><li>2003 , 4500 SQ </li></ul></ul><ul><ul><li>EPDM Restoration (16 yrs) </li></ul></ul><ul><ul><li>100 SQ Replaced </li></ul></ul><ul><ul><li>Reroof Bid $1.7 million </li></ul></ul><ul><ul><li>Cool Roof Restoration $ 560 thousand </li></ul></ul>
    34. 42. Example <ul><li>Smooth BUR, Norfolk VA </li></ul><ul><ul><li>Coated in 1996 </li></ul></ul><ul><ul><li>14 yr old BUR </li></ul></ul><ul><ul><li>26 yr Old </li></ul></ul><ul><ul><li>Scheduled to recoat in 2008 </li></ul></ul>
    35. 43. Example <ul><li>11 year old Hypalon in GA </li></ul><ul><ul><li>Coated in 1996 </li></ul></ul><ul><ul><li>23 yr total </li></ul></ul><ul><ul><li>Scheduled to recoat in 2009 </li></ul></ul>
    36. 44. Life Cycle Cost of Cool and Green Roofs
    37. 45. <ul><li>What makes a coating? </li></ul>
    38. 46. Why are ERSystems Coatings Great? <ul><li>Good Science vs. Art—No Magic </li></ul><ul><ul><li>Not one product / system </li></ul></ul><ul><li>Lots of Experience-know what works </li></ul><ul><li>Understand applications-time in the field, with good contractors, so know what is required </li></ul><ul><li>Dedication to high performance, use the highest quality materials, properly formulated </li></ul>
    39. 47. FILLER- DEFINES SOLIDS EXTENDER/BLOCKS RESIN SOLVENT FILLERS PIGMENTS SURFACTANTS AUXILIARIES RESIN-DEFINES CHEMISTRY POLYMER/BINDER/ MORTAR COATING IS SIMILAR TO A BLOCK WALL
    40. 48. <ul><li>Physical Properties </li></ul><ul><ul><li>Viscosity and Thixotropy-Rheology </li></ul></ul><ul><ul><li>Quality Indicators? No </li></ul></ul><ul><ul><li>Weight/gallon or Density </li></ul></ul><ul><ul><li>Quality Indicators? No </li></ul></ul>
    41. 49. <ul><li>Solids </li></ul><ul><li>Percent by weight and volume </li></ul><ul><li>Wet mils and dry mils </li></ul><ul><ul><ul><li>How to measure thickness </li></ul></ul></ul><ul><ul><ul><li>1 gal/SQ = 16 wet mils </li></ul></ul></ul><ul><ul><ul><li>How to measure wet and dry </li></ul></ul></ul><ul><li>Good stuff vs just “stuff” </li></ul><ul><ul><ul><li>High Solids, Poor Q ? </li></ul></ul></ul>
    42. 50. WET TO DRY @ 50% SBV Coating @ 8 mils DRY Coating @ 16 mils WET SUBSTRATE
    43. 51. ADHESION-Key to Performance <ul><li>ADHESION-Primarily Surface Phenomena. </li></ul><ul><li>COATING must interact with SURFACE of the SUBSTRATE. </li></ul><ul><li>3 PRIMARY FACTORS </li></ul><ul><ul><li>Surface WETTING & SPREADING </li></ul></ul><ul><ul><li>Controlled Reaction Rate (CURING) </li></ul></ul><ul><ul><li>Strength of Adhesive Bond </li></ul></ul><ul><li>Surface contaminants & surface irregularity interfere with this process. </li></ul>
    44. 52. Surface Prep QA - The ADHESION Test Pull tests-how much is enough? Cohesive vs. Adhesive Failure Varies by Chemistry and substrate!
    45. 53. Primer CR on Elvaloy membrane
    46. 54. Coatings Application <ul><li>Choose product for situation </li></ul><ul><ul><ul><li>Substrate </li></ul></ul></ul><ul><ul><ul><li>Performance desired </li></ul></ul></ul><ul><ul><ul><li>Environmental factors </li></ul></ul></ul><ul><li>Surface Preparation </li></ul><ul><ul><ul><li>Cleaning </li></ul></ul></ul><ul><ul><ul><li>Cracks </li></ul></ul></ul><ul><ul><ul><li>Movement </li></ul></ul></ul><ul><li>Methods of application </li></ul><ul><ul><ul><li>Spray </li></ul></ul></ul><ul><ul><ul><li>Roll </li></ul></ul></ul><ul><ul><ul><li>Combinations of Spray/back roll </li></ul></ul></ul>
    47. 55. <ul><li>Other considerations </li></ul><ul><ul><ul><li>Pitch of roof </li></ul></ul></ul><ul><ul><ul><li>Roof top activity </li></ul></ul></ul><ul><ul><ul><li>Geographic location </li></ul></ul></ul><ul><ul><ul><li>Purpose of project – roofing, cold storage, etc </li></ul></ul></ul><ul><ul><ul><li>External environment – chemical resistance </li></ul></ul></ul><ul><ul><ul><li>Time of year of application </li></ul></ul></ul><ul><ul><ul><li>Longevity of system required </li></ul></ul></ul><ul><ul><ul><li>Aesthetics </li></ul></ul></ul><ul><ul><ul><li>Costs </li></ul></ul></ul><ul><ul><ul><li>Codes and approvals </li></ul></ul></ul>
    48. 56. ACRYLIC COATING-Limitations/Benefits <ul><li>Sensitive to moisture until cured-rain, dew, frost-polymer can be washed out </li></ul><ul><li>Sensitive to temperature-applied, stored, and time to cure at 40 o F or higher. </li></ul><ul><li>Good performance, good weathering, good reflectance </li></ul><ul><li>Modest price </li></ul><ul><li>Great balance of all factors </li></ul>
    49. 57. POLYURETHANE COATINGS Limitations/Benefits <ul><li>Superior Adhesion, great elongation and tensile strength, good chemical resistance, solvent based, moisture cure </li></ul><ul><li>Typically, cures best with high T and high humidity. </li></ul><ul><li>Once cured, difficult to remove from nearly any surface. </li></ul><ul><li>Separate hoses from water based coatings. </li></ul><ul><li>Solvent base-inhalation and ingestion cautions; ventilation. </li></ul>
    50. 58. POLYURETHANE COATINGS <ul><li>PrimerSurfacer </li></ul><ul><li>Erathane 300 Base Coat-high solids, great adhesion, highly elastic, sticky,self-leveling </li></ul><ul><li>Erathane 300 Finish Aluminum pigmented, great adhesion, medium reflectance, medium emittance(60%), great weatherability </li></ul><ul><li>Erathane 300 Finish White </li></ul><ul><li>Erakote-white aliphatic polyurethane finish coat, durable,high reflectance. </li></ul>
    51. 59. <ul><li>Fluoropolymer resins-solvent systems and co-polymerized to make water-based systems. </li></ul><ul><li>ReflectiClean-specifically for metal and restoring Kynar surfaces. Finish coat. Prime coat under HER on seams. Colors, cool pigments, aesthetics. </li></ul><ul><li>ReflectiClean-thin finish coat over other surfaces. Minimizes dirt pick-up. </li></ul><ul><li>Caution on Siliconized vinyls. PVDF paints. Iodine test </li></ul>
    52. 69. ERSystems Elastomeric Roofing Systems, Inc.
    53. 71. UNIQUE COATINGS <ul><li>EG 1000 W - “WINTER” WATER-BASED COATINGS-photo-sensitive tint, blue to white when exposed to the sun. </li></ul><ul><li>COOL-PIGMENTED ACRYLICS-Intermediate solar reflectance from darker colors. </li></ul><ul><li>Eraguard 1000-QC (QuickCure)-cures quickly, less humidity dependent, at lower temperatures (40-70F) </li></ul>
    54. 72. ERSystems Elastomeric Roofing Systems, Inc.
    55. 73. Sustainable Business Practices — In Challenging Economic Times
    56. 74. Sustainable Business <ul><li>Business practices that ensure viability for current and future generations. </li></ul><ul><li>Business Practices that turn “ Tough times ” into “ Terrific times ” . </li></ul><ul><li>Business Practices that work in tough and terrific times. </li></ul><ul><li>The KEY: Understand your “ business ” and understand the “ times ” , then relate them. </li></ul>
    57. 75. Understand the TIMES! <ul><li>The three major changes/shifts/issues of the last 12-24 months: </li></ul><ul><li>Recession/tight economy- uncertainty </li></ul><ul><ul><li>Financial analysis of decisions. </li></ul></ul><ul><li>Price of oil, reliance on foreign sources </li></ul><ul><ul><li>Reduce Energy consumption. </li></ul></ul><ul><li>Better environmental practices- anything green and sustainable. </li></ul><ul><ul><li>To be an environmental steward. </li></ul></ul>
    58. 76. FINANCIAL AWARENESS <ul><li>Having Financial Awareness means not being “surprised” at the end of a project or at the end of the year. It means knowing how many Dollars you will earn vs. taking what is left over after everyone else gets paid. </li></ul>
    59. 77. ROOFS ARE EXPENSIVE! <ul><li>Customers need to know the financial implications of the decision they are making & have confidence in the project! </li></ul><ul><li>CUSTOMER IS NOT MAKING A ROOF DECISION- </li></ul><ul><li>CUSTOMER IS MAKING A FINANCIAL DECISION about their roof. </li></ul>
    60. 78. ROOFS ARE EXPENSIVE! <ul><li>We want to help make the decision- </li></ul><ul><ul><li>Provide financial information which is correct, complete, and insightful. </li></ul></ul><ul><ul><li>Provide financial conclusions and comparisons which may help guide the decision. </li></ul></ul>

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