The first guiding principle: we, the field team will support your efforts, by helping you improve sales volume; we will help you improve customer loyalty, we will help you keep your customers and most of all we will help you reach and maintain you profit potential.
Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
78% of people believe pier recommendations vs. 14% of people believe traditional ads
Consumer reviews are significantly more trusted- nearly 12 times more- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (remarketer, February 2010)
Things That Make You Go Hmmmmm
In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision
Facebook “Fan” Page: Case Study Desert Gallery
Made 36 percent more visits to Dessert Gallery stores each month;
spent 45 percent more of their eating-out dollars at Dessert Gallery;
spent 33 percent more at Dessert Gallery stores;
had 14 percent higher emotional attachment to the Dessert Gallery brand; and
had 41 percent greater psychological loyalty toward Dessert Gallery.