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Toyota Presentation Nov 2010

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Presentation for a room of Toyota dealers with Gulf States Toyota

Presentation for a room of Toyota dealers with Gulf States Toyota


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  • The first guiding principle: we, the field team will support your efforts, by helping you improve sales volume; we will help you improve customer loyalty, we will help you keep your customers and most of all we will help you reach and maintain you profit potential.
  • Transcript

    • 1.
    • 2. Welcome!Ken Thompson & Krista St. Romain
    • 3. GSFSGroup Mission
      Our GSFSGroup Field Team will support your efforts
      • Increase vehicle sales volume
      • 4. Improve customer loyalty and retention
      • 5. Reach and maintain your profit potential
    • What will you hear today?
      Importance of Performance Standards
      GSFS Highlights
      TCUV
      News from TFS
      Social Media
      F&I Best Practices
    • 6. Performance StandardsKen Thompson
    • 7. GSFS HighlightsGarth Fletcher
    • 8. Toyota Certified Used VehiclesButch McLeod
    • 9. Toyota Financial Services Denson Rivers
    • 10. Social MediaRob Hagen
    • 11. Social Media Fundamentals: Why’s and How’s to Embrace Social Media
      Social Media: It’s not just about sales. It’s about your bottom line!
    • 12. Facebook
      Surpassed Google As The Most Trafficked Site On The Web
    • 13. Facebook US Stats
    • 14. Things That Make You Go Hmmmmm
      • Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
      • 15. 78% of people believe pier recommendations vs. 14% of people believe traditional ads
      • 16. Consumer reviews are significantly more trusted- nearly 12 times more- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.  (remarketer, February 2010)
    • Things That Make You Go Hmmmmm
      • In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision
    • Facebook “Fan” Page: Case Study
      Desert Gallery
      • Made 36 percent more visits to Dessert Gallery stores each month;
      • 17. spent 45 percent more of their eating-out dollars at Dessert Gallery;
      • 18. spent 33 percent more at Dessert Gallery stores;
      • 19. had 14 percent higher emotional attachment to the Dessert Gallery brand; and
      • 20. had 41 percent greater psychological loyalty toward Dessert Gallery.
    • What Exactly is Social Media?
      • Old business tool used in a new way: NETWORKING
      • 21. Purest form of branding
      • 22. Reputation management
      • 23. Making friends and influencing people
      • 24. Word of mouth
      • 25. Top of mind
    • It’s All About Social Capital
      • Social networks have value, both online and off.
      • 26. Social capitol has real value, both online and off.
      • 27. You can “sell” on social networks once you have earnedthe right.
      • 28. But, it’s much better to get your customers to sell for you.
    • Get Your Thinking Straight
      • The car dealer is no longer in control.
      • 29. It’s better to NOT use social networks than to use them poorly.
      • 30. Social networks are NOT a stand in for traditional advertising.
      • 31. The less you pitch the more you sell.
    • 4 Steps To Creating A Social Strategy
      • Investigate
      • 32. Define Objectives
      • 33. Choose Actions
      • 34. Pick The Platforms
    • Investigate
      • Investigate your market, where are people hanging out.
      • 35. Take good notes.
      • 36. Use Twitter, Facebook and other local forums.
      Don’t Skip This Step!
    • 37. Define Objectives
      Reminder: High goals are frequently easier to achieve
      than a lower ones because they exert a higher level
      of motivational force.
    • 44. Choose Actions
      • What are the actions you will be performing to meet your objectives?
      • 45. How are you going to build community?
      • 46. Will you be blogging? Podcasting?
      • 47. Will you be including social media with your offline advertising?
    • Pick Your Platforms
      • Don’t put the cart before the horse, chose your platforms last.
      • 48. Which platforms will aid you in completing your actions so that you can reach your objectives.
      • 49. Use the notes you took in step one!
    • 20-20-60 Rule
      Objective
      • Spend less time on social networks while still maximizing influence.
      • 50. An exact blueprint to engage your fans, followers and connections.
      • 51. Gives you a starting point to gauge your social interactions.
    • The First 20
    • The Second 20
      • It’s all about you!
      • 60. Mix it up don’t self promote all at once.
      • 61. Real time search is in, take advantage. Video
      • 62. Link to your blog, your videos, and to your Facebook page.
    • The 60
      • 60 percent of everything you do on social networks should be all about building relationships.
      • 63. Join as many conversations as possible.
      • 64. Give good tips, offer advice and help out people in need.
      • 65. Listen first then respond.
      • 66. Give stuff away!
      • 67. Refer people in your networks to other people in your networks.
      • 68. Influencing word of mouth.
    • Contact Us
      • RobH@NextGenDealer.com
      • 69. NextGenDealer.com
      • 70. Rob’s Cell: 225-938-0993
      • 71. Robh@NextGenDealer.com
    • F&I Best PracticesBart Carpenter