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Miada Presentation
 

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Presentation for Massachusetts Independent Auto Dealers Association

Presentation for Massachusetts Independent Auto Dealers Association

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    Miada Presentation Miada Presentation Presentation Transcript

    • Social Media Fundamentals: Why’s and How’s to Embrace Social Media Social Media: It’s not just about sales. It’s about your bottom line! Rob Hagen
    • Facebook Surpassed Google As The Most Trafficked Site On The Web
    • Facebook US Stats
    • Things That Make You Go Hmmmmm
      • Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
      • 78% of people believe pier recommendations vs. 14% of people believe traditional ads
    • What Exactly is Social Media?
      • Old business tool used in a new way: NETWORKING
      • Reputation management
      • Making friends and influencing people
      • Word of mouth
      • Top of mind
    • 4 Steps To Creating A Social Strategy
      • Investigate
      • Define Objectives
      • Choose Actions
      • Pick The Platforms
    • 20-20-60 Rule
      • Spend less time on social networks while still maximizing influence.
      • An exact blueprint to engage your fans, followers and connections.
      • Gives you a starting point to gauge your social interactions.
      Objective
    • The First 20
      • Pre tested content
      • Alltop.com
      • YouTube.com
      • Digg.com
      • Local news sites
      • Don’t stick just to the car business
      • Quotes and silly one liners
    • The Second 20
      • It’s all about you!
      • Mix it up don’t self promote all at once.
      • Real time search is in, take advantage. Video
      • Link to your blog, your videos, and to your Facebook page.
    • The 60
      • 60 percent of everything you do on social networks should be all about building relationships.
      • Join as many conversations as possible.
      • Give good tips, offer advice and help out people in need.
      • Listen first then respond.
      • Give stuff away!
      • Refer people in your networks to other people in your networks.
      • Influencing word of mouth.
    • Contact me
      • [email_address]
      • NextGenDealer.com
      • Rob’s Cell: 225-938-0993