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Presentation for Massachusetts Independent Auto Dealers Association

Presentation for Massachusetts Independent Auto Dealers Association

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Miada Presentation Miada Presentation Presentation Transcript

  • Social Media Fundamentals: Why’s and How’s to Embrace Social Media Social Media: It’s not just about sales. It’s about your bottom line! Rob Hagen
  • Facebook Surpassed Google As The Most Trafficked Site On The Web
  • Facebook US Stats
  • Things That Make You Go Hmmmmm
    • Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
    • 78% of people believe pier recommendations vs. 14% of people believe traditional ads
  • What Exactly is Social Media?
    • Old business tool used in a new way: NETWORKING
    • Reputation management
    • Making friends and influencing people
    • Word of mouth
    • Top of mind
  • 4 Steps To Creating A Social Strategy
    • Investigate
    • Define Objectives
    • Choose Actions
    • Pick The Platforms
  • 20-20-60 Rule
    • Spend less time on social networks while still maximizing influence.
    • An exact blueprint to engage your fans, followers and connections.
    • Gives you a starting point to gauge your social interactions.
    Objective
  • The First 20
    • Pre tested content
    • Alltop.com
    • YouTube.com
    • Digg.com
    • Local news sites
    • Don’t stick just to the car business
    • Quotes and silly one liners
  • The Second 20
    • It’s all about you!
    • Mix it up don’t self promote all at once.
    • Real time search is in, take advantage. Video
    • Link to your blog, your videos, and to your Facebook page.
  • The 60
    • 60 percent of everything you do on social networks should be all about building relationships.
    • Join as many conversations as possible.
    • Give good tips, offer advice and help out people in need.
    • Listen first then respond.
    • Give stuff away!
    • Refer people in your networks to other people in your networks.
    • Influencing word of mouth.
  • Contact me
    • [email_address]
    • NextGenDealer.com
    • Rob’s Cell: 225-938-0993