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Presentation for Massachusetts Independent Auto Dealers Association

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Miada Presentation

  1. 1. Social Media Fundamentals: Why’s and How’s to Embrace Social Media Social Media: It’s not just about sales. It’s about your bottom line! Rob Hagen
  2. 2. Facebook Surpassed Google As The Most Trafficked Site On The Web
  3. 3. Facebook US Stats
  4. 4. Things That Make You Go Hmmmmm <ul><li>Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions. </li></ul><ul><li>78% of people believe pier recommendations vs. 14% of people believe traditional ads </li></ul>
  5. 5. What Exactly is Social Media? <ul><li>Old business tool used in a new way: NETWORKING </li></ul><ul><li>Reputation management </li></ul><ul><li>Making friends and influencing people </li></ul><ul><li>Word of mouth </li></ul><ul><li>Top of mind </li></ul>
  6. 6. 4 Steps To Creating A Social Strategy <ul><li>Investigate </li></ul><ul><li>Define Objectives </li></ul><ul><li>Choose Actions </li></ul><ul><li>Pick The Platforms </li></ul>
  7. 7. 20-20-60 Rule <ul><li>Spend less time on social networks while still maximizing influence. </li></ul><ul><li>An exact blueprint to engage your fans, followers and connections. </li></ul><ul><li>Gives you a starting point to gauge your social interactions. </li></ul>Objective
  8. 8. The First 20 <ul><li>Pre tested content </li></ul><ul><li>Alltop.com </li></ul><ul><li>YouTube.com </li></ul><ul><li>Digg.com </li></ul><ul><li>Local news sites </li></ul><ul><li>Don’t stick just to the car business </li></ul><ul><li>Quotes and silly one liners </li></ul>
  9. 9. The Second 20 <ul><li>It’s all about you! </li></ul><ul><li>Mix it up don’t self promote all at once. </li></ul><ul><li>Real time search is in, take advantage. Video </li></ul><ul><li>Link to your blog, your videos, and to your Facebook page. </li></ul>
  10. 10. The 60 <ul><li>60 percent of everything you do on social networks should be all about building relationships. </li></ul><ul><li>Join as many conversations as possible. </li></ul><ul><li>Give good tips, offer advice and help out people in need. </li></ul><ul><li>Listen first then respond. </li></ul><ul><li>Give stuff away! </li></ul><ul><li>Refer people in your networks to other people in your networks. </li></ul><ul><li>Influencing word of mouth. </li></ul>
  11. 11. Contact me <ul><li>[email_address] </li></ul><ul><li>NextGenDealer.com </li></ul><ul><li>Rob’s Cell: 225-938-0993 </li></ul>
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