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A collaboration of:
Design Thinking:
A More Insightful Approach to Problem-Solving
Alice Dawson
SAP
The “Never Say Never” Hallway
“Heavier-than-air flying machines are
impossible.”
- Lord Kelvin, president, Royal Society, 1895
“The concept is interesting and well-formed, but
in order to earn better than a ‘C’, the idea must be
feasible.”
- Yale Un...
“This telephone has too many shortcomings to
be seriously considered as a means of
communication. The device is inherently...
“I think there is a world market for maybe five
computers.”
- Thomas Watson, Chairman of IBM, 1943
“640kb ought to be enough for anybody.”
- Bill Gates, 1981
“Their beer is cold and their showers are hot.
That’s the extent of caring about customer
service”
- C Level Executive of ...
Introduction and Overview
The Value
Engaging in the Process
Questions
Design Thinking
Introduction and Overview
The Value
Engaging in the Process
Questions
Design Thinking
What is Design Thinking ?
Design Thinking is an
interesting and
revolutionary approach to
Innovation. This approach
helps ...
What is the Design Thinking Process?
Slide 12
Slide 13
What is the Design Thinking Process?
Goal
Phase
Divergence
& Convergence
Mindset
Creating
Choices
Making
Choices
...
Introduction and Overview
The Value
Engaging in the Process
Questions
Design Thinking
Slide 15
What is the Value of Design Thinking?
Goal
Phase
Divergence
& Convergence
Mindset
Creating
Choices
Making
Choices...
IUC Design Challenges
Slide 16
• 1. How do we effectively manage grid stability with the growth of alternative energy sour...
Introduction and Overview
The Value
Engaging in the Process
Questions
Design Thinking
Sample Workshop Agenda
Slide 18
Day One Day Two
Synthesis (Continued)
 Clustering, Journey Map, Point-of-
View and Person...
What is on Your “Never Say Never”?
Slide 19
A collaboration of:
Alice Dawson
SAP
alice.dawson@sap.com
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Design thinking a more insightful approach to problem-solving

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Transcript of "Design thinking a more insightful approach to problem-solving"

  1. 1. A collaboration of: Design Thinking: A More Insightful Approach to Problem-Solving Alice Dawson SAP
  2. 2. The “Never Say Never” Hallway
  3. 3. “Heavier-than-air flying machines are impossible.” - Lord Kelvin, president, Royal Society, 1895
  4. 4. “The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.” - Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service.
  5. 5. “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union internal memo, 1876
  6. 6. “I think there is a world market for maybe five computers.” - Thomas Watson, Chairman of IBM, 1943
  7. 7. “640kb ought to be enough for anybody.” - Bill Gates, 1981
  8. 8. “Their beer is cold and their showers are hot. That’s the extent of caring about customer service” - C Level Executive of a Utility, 2010
  9. 9. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
  10. 10. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
  11. 11. What is Design Thinking ? Design Thinking is an interesting and revolutionary approach to Innovation. This approach helps create new User Experience (including Usability / User Interaction) for any products, services, processes, events, software applications and even policies. Business ( Viability ) People (Desirability) Technology (Feasibility) Experience InnovationEmotional Innovation Functional Innovation Process Innovation
  12. 12. What is the Design Thinking Process? Slide 12
  13. 13. Slide 13 What is the Design Thinking Process? Goal Phase Divergence & Convergence Mindset Creating Choices Making Choices Creating Choices Making Choices Exploring the Problem Space Exploring the Solution Space Imagine the “ideal” Output
  14. 14. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
  15. 15. Slide 15 What is the Value of Design Thinking? Goal Phase Divergence & Convergence Mindset Creating Choices Making Choices Creating Choices Making Choices Exploring the Problem Space Exploring the Solution Space Imagine the “ideal” Output
  16. 16. IUC Design Challenges Slide 16 • 1. How do we effectively manage grid stability with the growth of alternative energy sources? • 2. How might we achieve a higher level of billing excellence? • 3. How might we drastically reduce accounts receivables. • 4. How might we improve customer satisfaction? • 5. How can we increase the use of smart grid technology to meet or exceed regulations? • 6. What would be the best way to educate customers (Residential, C/I) on reducing daily utilities? • 7. What do we need to do to prepare for electric vehicles?
  17. 17. Introduction and Overview The Value Engaging in the Process Questions Design Thinking
  18. 18. Sample Workshop Agenda Slide 18 Day One Day Two Synthesis (Continued)  Clustering, Journey Map, Point-of- View and Persona Ideation  Introduction to Ideation & techniques  Generate ideas, build up and blend ideas  Cluster and prioritize ideas Prototyping  Introduction to Prototyping  Start prototyping Kick-Off  Introduction, Team Forming  Overview and Introduction to Design Thinking Scoping  Intro to the Design Challenge  Completion of the Scoping 360° Research  Introduction to 360° Research  Sample techniques  Research Synthesis I/II  Introduction to Synthesis  Storytelling & wall of data Day Three Prototyping (Continued) Validation  Introduction to Validation  Iterate prototype  Presentation & feedback Wrap Up  Review / Feedback
  19. 19. What is on Your “Never Say Never”? Slide 19
  20. 20. A collaboration of: Alice Dawson SAP alice.dawson@sap.com
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