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Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas
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Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas

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Presentation by Rob Garner at DFWSEM Association's State of Search Conference. Three of Google’s most innovative web initiatives – Google+, Google Glass, and Google Now – are fundamentally changing …

Presentation by Rob Garner at DFWSEM Association's State of Search Conference. Three of Google’s most innovative web initiatives – Google+, Google Glass, and Google Now – are fundamentally changing the search and social landscape. Rob Garner looks at how these three elements intersect in order to inform and influence search rankings and social media engagement. He will also show how they are introducing search and social media into the physical world in an entirely new way, on and entirely new screen.

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  • Google Glass nails it through G+, and other social networks
  • Transcript

    • 1. Google+, Google Glass, and Google Now Rob Garner, Chief Strategy Officer, Advice Interactive Group November 18, 2013 © Advice Interactive Group, 2013. All rights reserved. 1
    • 2. Introduction • • • • • • VP of SEMPO International Founder and past president of the Dallas/Ft Worth Search Engine Marketing Association Chief Strategy Officer at Advice Interactive Working in online marketing for 18 years Focus on digital marketing strategy, paid media, SEO, social, content, web development strategy Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst © Advice Interactive Group, 2013. All rights reserved. 2
    • 3. SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing • • • • • Covers interdependent search and social concepts Social signals on search Quotes and mentions of many past and present DFWSEM members 406 pages Stop by the Advice Interactive / Local Site Submit booth to get one of 40 free copies © Advice Interactive Group, 2013. All rights reserved. 3
    • 4. Today 01 About Advice Interactive Group 02 Google Now 03 Google Glass © Advice Interactive Group, 2013. All rights reserved. 4
    • 5. 01 About Advice Interactive Group © Advice Interactive Group, 2013. All rights reserved. 5
    • 6. ABOUT ADVICE INTERACTIVE No idea what content you plan to showcase here… FOUNDED IN 2009 HEADQUARTERED IN MCKINNEY INDEPENDENT 2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT © Advice Interactive Group, 2013. All rights reserved. 6
    • 7. 02 Google+ © Advice Interactive Group, 2013. All rights reserved. 7
    • 8. Google+ is the “Social Spine” of Google User Experience © Advice Interactive Group, 2013. All rights reserved. 8
    • 9. 03 Google Glass © Advice Interactive Group, 2013. All rights reserved. 9
    • 10. Google Glass is the New Screen © Advice Interactive Group, 2013. All rights reserved. 10
    • 11. © Advice Interactive Group, 2013. All rights reserved. 11
    • 12. © Advice Interactive Group, 2013. All rights reserved. 12
    • 13. © Advice Interactive Group, 2013. All rights reserved. 13
    • 14. © Advice Interactive Group, 2013. All rights reserved. 14
    • 15. © Advice Interactive Group, 2013. All rights reserved. 15
    • 16. Google.com/MyGlass © Advice Interactive Group, 2013. All rights reserved. 16
    • 17. 04 Google Now © Advice Interactive Group, 2013. All rights reserved. 17
    • 18. Google Now and G+ • Google Now is an intelligent layer that coordinates multiple services into contextually useful information • Shows up as “cards” • It is the intelligence engine for Google Glass © Advice Interactive Group, 2013. All rights reserved. 18
    • 19. Samples of Various Google Now Cards • • • • • • • • TV listings Currency Public Transit Nearby Attractions Place Info Public Alerts Stocks Flight Status © Advice Interactive Group, 2013. All rights reserved. • • • • • • • Hotel Info Events Restaurant Reservations Weather Breaking News Appointments Birthdays Source and image: SEL, Danny Sullivan 19
    • 20. Google Now Email Schemas • Emails should be marked up and formatted properly to be included in Google Now, and Google Glass • Current schemas supported: – – – – Event information Flight reservations Hotel reservations Restaurant reservations Source: https://developers.google.com/gmail/actions/google-now © Advice Interactive Group, 2013. All rights reserved. 20
    • 21. Ex. Email Schemas in Google Search Package Tracking © Advice Interactive Group, 2013. All rights reserved. 21
    • 22. Ex. Email Schemas in Google Search Purchase History © Advice Interactive Group, 2013. All rights reserved. 22
    • 23. Ex. Email Schemas in Google Search Flights © Advice Interactive Group, 2013. All rights reserved. 23
    • 24. Expect to See Many Different G+ Tie-ins to Glassware… © Advice Interactive Group, 2013. All rights reserved. 24
    • 25. © Advice Interactive Group, 2013. All rights reserved. 25
    • 26. Sharing Glass Images in G+ is a Snap © Advice Interactive Group, 2013. All rights reserved. 26
    • 27. Also a Cinch in Facebook © Advice Interactive Group, 2013. All rights reserved. 27
    • 28. Real-Time Content Marketing © Advice Interactive Group, 2013. All rights reserved. 28
    • 29. What Is It Like to Go Everywhere With Glass, and How Do People React? © Advice Interactive Group, 2013. All rights reserved. 29
    • 30. Common Reactions • • • • • • • • Delight Curiosity Fear Uncertainty Bewilderment Overwhelming excitement Shock Awe © Advice Interactive Group, 2013. All rights reserved. 30
    • 31. I Go Everywhere with Glass • • • • • • • School functions Walmart Movie theaters Private country clubs Casinos Security lines Open government meetings © Advice Interactive Group, 2013. All rights reserved. 31
    • 32. © Advice Interactive Group, 2013. All rights reserved. 32
    • 33. Everyone at my table was wondering – what is that thing on your head? © Advice Interactive Group, 2013. All rights reserved. 33
    • 34. Is that Google Glass? © Advice Interactive Group, 2013. All rights reserved. 34
    • 35. Awesome – you have Glass. How do you like it? © Advice Interactive Group, 2013. All rights reserved. 35
    • 36. Oh my god! You just took my picture… with your mind! © Advice Interactive Group, 2013. All rights reserved. 36
    • 37. Is that thing on? © Advice Interactive Group, 2013. All rights reserved. 37
    • 38. © Advice Interactive Group, 2013. All rights reserved. 38
    • 39. © Advice Interactive Group, 2013. All rights reserved. 39
    • 40. © Advice Interactive Group, 2013. All rights reserved. 40
    • 41. © Advice Interactive Group, 2013. All rights reserved. 41
    • 42. © Advice Interactive Group, 2013. All rights reserved. 42
    • 43. © Advice Interactive Group, 2013. All rights reserved. 43
    • 44. High-Level Impact of Glass • • • • • • Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc. Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors Get your local house in order Start determining your company’s unique value proposition for Glass Create your app Glass is bigger than just email and pics – it represents the coming digitalization of the physical world, with search and social at the core © Advice Interactive Group, 2013. All rights reserved. 44
    • 45. THANK YOU GPLUS.TO/ROBGARNER @ROBGARNER FB.COM/GARNER © Advice Interactive Group, 2013. All rights reserved. 45

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