What are the most common typos of my brand? How is my brand appearing in the SERP’s? Are my typo domains registered? If so, who has them? Are my competitors appearing on my brand term list? Are there any negative results under my brand name in the SERP’s? How big is my brand keyword space? Which sites rank for my brand terms and why? Which tools should I use? Which blogs, sites, and forums should I be monitoring? Is there any buzz on my company at all – is it positive or negative?