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Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company

by Chief Strategy Officer at Advice Interactive Group on Jun 01, 2011

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This is a document and concept written and developed by myself and other strategists at iCrossing. It focuses on the big shift in digital publishing, and the marketing imperative of brands becoming ...

This is a document and concept written and developed by myself and other strategists at iCrossing. It focuses on the big shift in digital publishing, and the marketing imperative of brands becoming publishers to better connect in a highly interactive society.

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Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company Document Transcript