Social Media Overview

Operandi Partners Rob Gallo

Inﬂuencing how others perceive your organisation Social media introduction Operandi Partners Rob Gallo

“Amazing yet we are not amazed” Source: visibletechnologies.com - Why Social Media Matters Listen & Learn Engage & Measure

“Amazing yet we are not amazed” ‣ Web is only 5000 days old. ‣ Next 5000 days? ‣ The One - ʻa growing sphereʼ ‣ “Respond to it like an organism, a bacteria.” Kevin Kelly.

Ext. Comms - new raw materials Evolution of location services

Ext. Comms - new raw materials What happens when language barriers come down?

Ext. Comms - new raw materials Buildings as your canvas Links: http://www.youtube.com/watch? v=34IkhwE95e8 http://www.youtube.com/watch? v=O0XKmU5hF5s

World of Twitter... ‣ A Tweet in Time Can Avert PR Mess ‣ PepsiCo German Trade Ad ‣ Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, deploying software & assigning employees to monitor blogs Twitter etc. ‣ New tool for crisis comms http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html http://online.wsj.com/article/SB124925830240300343.html http://edgeperspectives.typepad.com/edge_perspectives/2009/08/deﬁning-the-big-shift.html http://online.wsj.com/article/SB124925830240300343.html

World of Twitter... ‣ Can also create a PR mess ‣ The Habitat Effect, UK ‣ hijacked Twitterʼs trending topics - #iranelection http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html http://online.wsj.com/article/SB124925830240300343.html http://edgeperspectives.typepad.com/edge_perspectives/2009/08/deﬁning-the-big-shift.html http://online.wsj.com/article/SB124925830240300343.html

Great tools: Feedly.com

Great tools: TweetDeck.com

Want to be inspired by social media?

Want to be inspired by social media? ‣ Big corporates arenʼt always the most innovative. ‣ NGOs, pressure groups, your friends/ family cost of experimentation is approaching zero.

The Power of United (Airlines) Breaks Guitars http://www.youtube.com/watch? v=5YGc4zOqozo&feature=player_ embedded 5,970,738 views

The Power of Shell Hell http://www.youtube.com/watch? v=S0QTxz5rTxU&feature=player_ embedded 5,651 views

Getting Your Good Work Out There

Getting Your Good Work Out There Intel: using social media to propagate sustainability message ‣ Business is integrating with Facebook ‣ Building “Community of interests”

Getting Your Good Work Out There Intel: using social media to propagate sustainability message

Contact details: Rob Gallo T: +44 (0) 7912 763 853 E: rob@operandipartners.com Follow: @robgallo www.operandipartners.com Operandi Partners Limited UK | VAT No. 970 8697 65 Company number: 06886910 COPYRIGHT, 2009

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Social Media Overview

by Rob Gallo on Nov 16, 2009

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Social Media Overview — Presentation Transcript