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Measuring Social Media
 

Measuring Social Media

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The following presentation I gave last week at an industry association event held at London's Law Society. ...

The following presentation I gave last week at an industry association event held at London's Law Society.

Measuring Social Media, tracking, operandi partners, rob gallo, social media, PR, corporate comms

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Measuring Social Media Measuring Social Media Presentation Transcript

  • Operandi Partners Rob Gallo
  • Influencing how others perceive your organisation Measuring social media Operandi Partners Rob Gallo
  • Measurement / Tracking
  • Reputation Measurement (old school) 'Open & Honest' 7 'Supports The Community' 6 'Listens & Responds' 5 4 'Multicultural' 'Acc Diff 3 Points Of View' 2 1 'Socially 0 'Responsible' Aware' 'Behaves 'Professional' Like A Leader' Employees 'Forward Looking' 'Ethical' Customers 'Proactive'
  • Reputation Measurement (old school) 'Open & Honest' 7 ‣ Online surveys 'Supports The Community' 6 'Listens & Responds' make it more 5 affordable than 'Multicultural' 4 'Acc Diff before. 3 Points Of View' 2 1 'Socially 0 'Responsible' Aware' 'Behaves 'Professional' Like A Leader' Employees 'Forward Looking' 'Ethical' Customers 'Proactive'
  • Managing your Web Shadow: Due diligence ‣ Donʼt think of online as another world ‣ Be the worldʼs leading source of information about yourself... ‣ Listen Google Alerts - (alternate spellings of your name) ‣ Check your Google shadow (keep checking it) (Technorati, Google Blog Search)  Free Search Tools: ‣ Paid-for monitoring available. News http://news.google.com/ Twitter Search http:// search.twitter.com/ Source: AnthonyMayfield.com Google BlogSearch http:// blogsearch.google.com/
  • Sticky Tails: not a recent phenomenon Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  • Sticky Tails: not a recent phenomenon ‣ Nestle'  hostility/controversy over formula milk ‣ Still an issue today ‣ In Sept 09 - Nestleʼ reached out to 20 top mommybloggers (& a couple of dads too) ‣ Followed up by Twitter feeds Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  • Sticky Tails: not a recent phenomenon ‣ Nestle'  hostility/controversy over formula milk ‣ Still an issue today ‣ In Sept 09 - Nestleʼ reached out to 20 top mommybloggers (& a couple of dads too) ‣ Followed up by Twitter feeds Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  • Diagnostics for video tubemogul.com
  • Comparing News versus Blog Activity Source: Your Web Brand
  • Using Your Web Brand: “Stickiness” of different media Q: Which event provoked greater “Emotion”? Q: Which press releases had the most sustained impact? • Certain “news” stays longer in media. • “News” less emotional then Social Media.
  • Your Web Brand: Knowing your media split
  • Determining when to re-engage News Articles Blogs 1 week of negative Blogs, then less coverage
  • UK Politician: George Osbourne June/July 09 Speech: Reform of Little News Financial discussion in Articles Expenses blogs Regulation Enquiry Blogs
  • UK Politician: Peter Mandelson June/July 09 Mandelson confirms Very little fraud office will stickiness in investigate MG Rover blogs collapse
  • Contact details: Rob Gallo T: +44 (0) 7912 763 853  E: rob@operandipartners.com  Follow: @robgallo  www.operandipartners.com Operandi Partners Limited  UK | VAT No. 970 8697 65 Company number: 06886910  COPYRIGHT, 2009