CellCast Sales Presentation

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Sales presentation for CellCast prospects, potential partners

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  • Welcome
  • Presentation agenda (customized to the audience)
  • Company background.
  • Awards and recognition includes: OnPoint received a Gold Brandon Hall award for Technology Innovation in E-Learning for our mobile learning-focused FreePad Solution in 2003 , demonstrating our early and sustained commitment to delivery of leading edge tools for mobile learning. OnPoint’s CellCast Solution won “ Best Mobile Learning Program ” at elearning Guild’s DemoFest 2007 held in San Jose, California for The Sales Quenchers Mobile Learning Program. CellCast Solution platform won five (5) Gold and three (3) Silver Mobile Star Awards in various categories from Mobile Village in 2007 to 2008 , including Gold for Mobile Education Platform and Gold for Mobile Data Collection Tools. OnPoint won a prestigious Emerging Technology (“ E-Tech ”) award at the CTIA WIRELESS 2008 ® Conference beating out more than 1,100 other companies for the Mobile Widget Contest. OnPoint won a bronze Brandon Hall Excellence in Learning Award in 2008 for assessment capabilities found within our CellCast Solution platform by demonstrating how we allow organizations to create, distribute and track tests and surveys to cellphones in four delivery modalities including message-based, audio/IVR-based, mobile web-based and downloaded to mobile widget. OnPoint’s CellCast ® Solution won the Mobile Shootout at the Training Conference in Atlanta, Georgia in 2009 , winning first place in all four judging categories.
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • The U.S. corporate elearning market reached $9.7 billion in 2007. The worldwide market reached $15.9 billion. Current US mobile learning market was $600 million in 2008 but growing 50% annually.
  • The U.S. corporate elearning market reached $9.7 billion in 2007. The worldwide market reached $15.9 billion. Current US mobile learning market was $600 million in 2008 but growing 50% annually.
  • Companies are asking reps to know more, as product lines multiply in scope and complexity, and sell more, as competition escalates and quotas increase. They’re leaning harder on a thinning crop of star performers to work longer hours to ramp up new reps and grow revenue streams: 80% of revenues are generated by just 20% of an organization’s sales force 2 Salespeople forget 85% of content and skills within four weeks of training 3 Only 57% of reps made quota in 2007 4 Sales cycles have lengthened by 22% versus 3 years ago 5 Rep turnover rates are at near-record highs (50%) and climbing 6 "If sales professionals could gain just 12 more minutes of productive time each day, top-line revenue would grow by 2 percent for the typical organization." — Greg Harper, President, employee mobility consultancy Runzheimer International
  • Our experience shows….
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • OnPoint’s typical Deployment Model includes this sort of process flow.
  • Adding a mobile learning layer to the typical Deployment Model introduces several new mobile-specific or mobile-aware authoring tools by leveraging a new mobile learning module and new mobile devices. In this diagram, mobile learning is an extension of the OnPoint platform but the typical OnPoint m-learning customer probably has their own existing LMS platform as represented on the next day.
  • OnPoint’s CellCast Solution platform competes with a select number of other mobile learning-focused vendors who each offer their own on-device technologies and content delivery options. Unlike the traditional m-learning authoring vendors, all of these vendors support some form of the creation and distribution of “media-based” content and learning services to mobile workers.
  • Compared to the other media-based mlearning vendors, OnPoint’s CellCast Solution allows for content creation using a wide variety of popular 3 rd party tools including any media medias and outputs from standard applications like Microsoft Office, Sun Open Office, Adobe and even mobile-specific authoring like Learning Mobile Author from Hot Lava Software (now Outstart).
  • Integration is a hallmark feature of the CellCast Solution platform. We have native support to provide connections through multiple channels including Web Service/WSDL, REST, an API tool kit, a data warehouse, Active Directory/LDAP and even SAML-based SSO. Typical connections to other platforms include existing LMS, CRM, ERP and SFA applications both commercial and proprietary.
  • The level of cross-platform integration can include any/all of the these feeds.
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • The roadmap includes several new mobile-enabled social networking features, new flash card functionality for content delivery/tracking, and new media capture/sharing on capable devices.
  • The roadmap includes several new mobile-enabled social networking features, new flash card functionality for content delivery/tracking, and new media capture/sharing on capable devices.
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • When considering the mobile learning building block model, the higher you go up the model, the more capabilities and content diversity that’s possible, but the more complexity that gets added to the mix as well.
  • When considering the mobile learning building block model, the higher you go up the model, the more capabilities and content diversity that’s possible, but the more complexity that gets added to the mix as well.
  • The initial release of the CellCast Solution provides support for the first 3 of 6 mobile learning methods as previously presented. These include support for (1) preparing/sending notifications out to user/learners based on defined business rules and triggered conditions, (2) support for defining and managing 2-way messaging campaigns using SMS – this can be leveraged for content request/delivery as well as interactive tests and surveys (asked one question at a time) for field trials, data collection and on location testing/polling, and (3) support for preparing and delivering audio content using voice lines/plans that can include interactive tests and assessments. The advantage of the CellCast 1.0 architecture is it works on virtually any phone on any carrier anywhere in the world.
  • Content is authored using internal CellCast tools as well as other popular 3 rd party platforms. Any audio-based content is automatically transcoded into alternative audio formats to support device profiles. CellCast Servers (hosted or enterprise) securely store and manage mobile content. Includes Web Manager interface, Ecommerce tools, full reporting engine and analytics. Voice-based CellCast services (for basic audio CellCasts) are routed as a SIP connection between the CellCast Server and an enterprise PBX or Carrier Central Office or… … routed through a specialized CelLCast VOIP appliance that can be located either within a hosting center, in a Carrier Central Office, or at the enterprise location and … … flow through as standard Mobile Terminated (MT) or Mobile Originated (MO) voice calls. Mobile learners access content/assignments and all interactions are tracked and synced back to the server as defined by business rules. All messaging-based services and interactive 2-way text campaigns are managed through an SMS aggregator (e.g., Clickatell, mBLOX).
  • The New CellCast Solution v2.0 architecture (released July 2008) adds support for highly sophisticated media playback through the introduction of device-specific widgets which, when installed on a supported smartphone, provide support for all six levels of the mobile learning model.
  • Content is authored using internal CellCast tools as well as other popular 3 rd party platforms. Media-based content is automatically transcoded into any format needed to support enterprise device profiles. CellCast Servers (hosted or enterprise) securely store and manage mobile content. Includes Web Manager interface, Ecommerce tools, full reporting engine and analytics. Voice-based CellCast services (for basic audio CellCasts) can be handled either through a corporate PBX or… … routed through a specialized CelLCast VOIP appliance that can be located either within a hosting center, in a telco Central Office, or at the enterprise location and … … flow through as standard Mobile Terminated (MT) or Mobile Originated (MO) voice calls. All downloaded/streamed media files (text, images, PDFs, podcasts, videos, etc.) are pushed/pulled through standard 2G/3G/4G or Wi-Fi services to supported mobile devices and then … … .accessed by mobile learner as content/assignments. All interactions are tracked and synced back to the server as defined by business rules. All messaging-based services and interactive 2-way text campaigns are managed through an SMS aggregator (e.g., Clickatell, mBLOX).
  • Currently, we support media-capable RIM Blackberries (Pearl/8100 & 8200, Curve/8300, 8500 & 8900, World/8800, Bold/9000 & 9700, Tour/9600) is available as well as Apple iPhone 2G/3G/3GS and iPod Touch, Windows Mobile 5/6.0/6.1/6.5, Google Android 1.1/1.5, Nokia Symbian/S60 Release 3 or Release 5.
  • We have also authored interfaces for WebKit/mobile web including an iPhone-specific and a BlackBerry-specific interfaces (requires no installed widget) plus work is underway for Palm Pre/WebOS and other proprietary UIs like Qualcomm Plaza.
  • The typical Deployment Model for the next generation CellCast Solution includes the following core components: First, mobile users (today supporting RIM BBs, Apple iPhones with Windows Mobile phones coming soon) install a secure and branded CellCast Player on their smart phone and once configured, the Player seamlessly interacts with the CellCast Web Portal to synchronize assignments, messages, content downloads and more. Customers and partners can modify, organize and brand OnPoint Players to meet their own unique identity requirements. CellCast Players can also be localized into several different languages (“romance languages today with double-byte supporting anticipated in the future). Next, mobile users can also be granted access to a secure Web Portal where they can review their assignments, select content from the master library, create playlists and manage content delivery and synchronization tasks. Finally, managers and administrators have access to the CellCast Portal, an enterprise-class content management and delivery platform, where they can create and assign content, build assessments, and set business rules. Once content has been deployed, managers can also access the CellCast Portal to run reports, view progress, and perform deep analysis on the documented results. All portals and web tools can be localized into 11 different languages.
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • CellCast Mobile Library Positioning B2B -- Help organizations to connect & engage their mobile employees to spark productivity, drive sales & stay educated B2C -- Assist individuals find better ways to learn on-the-go & leverage their mobile device/plan investments Content Publishers – Enhanced go-to-market strategy to extend brand & leverage existing customer engagements Benefits - Enable managers and employees to push or pull content to mobile devices including audio, video, voice, tests/surveys, animated slideshows, digital materials Streamline mobile content management for administrators/managers; enable mobile user interactivity where practical
  • Contact Information
  • CellCast Sales Presentation

    1. 1. Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. CellCast Mobile Learning Solution Overview for Training & Development Teams
    2. 2. <ul><li>Company Overview </li></ul><ul><li>Mobile Learning Landscape </li></ul><ul><li>Market Analysis </li></ul><ul><li>Process Methodology </li></ul><ul><li>The CellCast Solution </li></ul><ul><li>Customer References </li></ul><ul><li>mLearning Demonstrations </li></ul>AGENDA
    3. 3. Company Overview
    4. 4. COMPANY BACKGROUND <ul><li>Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts </li></ul><ul><li>Offering end-to-end mobile content delivery and communications technology under the CellCast® Solution brand supporting six different mobile platforms </li></ul><ul><li>Complement core offerings with consulting, support, content production and custom development services </li></ul><ul><li>Headquartered in Georgia USA with offices in Australia & New Zealand plus partners in Canada, APAC & EMEA </li></ul><ul><li>Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 1M+ licensed users worldwide , including 150,000 mobile participants </li></ul>
    5. 5. INDUSTRY AWARDS & PRESS RECOGNITION “ This software meets an increasing need for smartphone applications that go beyond e-mail.” “ There’s no question applications like LiquidTalk will be embraced by forward-looking CIOs” “ Us[es] the iTunes style content-syncing and organization to manage business info that mobile workers need. Good idea.” Five Wins for CellCast Solution Oct 2007 & Oct 2008 “ Best Mobile Learning” DevLearn Nov 2007 “ Assessments Go Mobile with CellCast” Sept 2008 Mobile Widget Contest April 2008 “” FreePad Solution” Sept 2003 2003 “ Mobile Learning Shootout” 1 st Place (4 of 4 Categories)
    6. 6. Mobile Learning Landscape
    7. 7. MOBILE LEARNING MARKET <ul><li>IDC predicts a billion mobile workers by 2011 </li></ul><ul><li>Proliferation of 3G networks, Wi-Fi and fixed-mobile convergence allows employees to work effectively from almost anywhere </li></ul><ul><li>“ Better/Faster/Cheaper” mobile devices abound – smartphones are delivering PC-like capabilities with email, web browsing and the ability to play rich media content as standard features </li></ul><ul><li>Greater demands on workforce time and productivity puts pressure on “mobile” employees finding the time to keep up to date with required training </li></ul><ul><li>Gen-Y is mobile & tech savvy and also highly collaborative; they have a strong preference for bite-sized training and continual reinforcement </li></ul>
    8. 8. MISCONCEPTIONS <ul><li>Content creation in the mobile space is complicated! </li></ul><ul><li>Screens on mobile devices are too small to present content effectively! </li></ul><ul><li>Learning on a mobile device is not as effective as learning online or in a classroom! </li></ul><ul><li>Existing elearning courseware can easily be converted over for mobile delivery! </li></ul><ul><li>Flash content works on BlackBerrys & iPhones! </li></ul><ul><li>Every learner is motivated to use their mobile device for learning new things! </li></ul><ul><li>All learners learn the same way! </li></ul>Inexperienced Teams Have a Faulty Sense of Reference
    9. 9. HOW CAN ORGANIZATIONS USE MLEARNING? - On-the-Go Training & Reinforcement - Just-in-Time Updates/Notifications - Access to Biz Critical information Sales & Service Training - New Hire Training - HR Updates, Alerts & Checklists Risk/Compliance - Product/Service Updates Marketing & Product Management - Reseller/Channel Training - Executive Communications - Checklists & Guidelines - 1 st Level Support/EPSS Tools Operational/Support Services - Deploy to Areas Lacking IT infrastructure
    10. 10. EXAMPLE: INCREASE SALES PRODUCTIVITY <ul><li>80% of revenues are generated by just 20% of an organization’s sales force 1 </li></ul><ul><li>Salespeople forget 85% of content and skills within four weeks of training 2 </li></ul><ul><li>Only 57% of reps made quota in 2007 3 </li></ul><ul><li>Sales cycles have lengthened by 22% versus 3 years ago 4 </li></ul><ul><li>Rep turnover rates are at near-record highs (50%) and climbing 5 </li></ul>“ If sales professionals could gain just 12 more minutes of productive time each day, top-line revenue would grow by 2 percent for the typical organization” 1 Sources: 1 Runzheimer International 2005 Total Employee Mobility Benchmarking Study; 2 2004 Miller Heiman Sales Effectiveness Study; 3 ASTD Journal; 4 CSO Insights 2007 Sales Performance Survey; 5 Sirius Decisions; 6 CSO Insights Sales Effectiveness White Paper Series;
    11. 11. <ul><li>Content Production Time Takes an average of 75% LESS time to produce content for mobile </li></ul><ul><li>Content Production Resources Takes an average of 50% FEWER resources to generate materials </li></ul><ul><li>Information Retention Mobile learners comprehend their assignments at the same/higher rates (compared to ILT/e-Learning) </li></ul><ul><li>Content Assimilation Assignments are consumed MORE RAPIDLY by mobile learners </li></ul><ul><li>Overall Satisfaction Assignments are consumed MORE RAPIDLY by mobile learners </li></ul>FACT : MLEARNING PRODUCES RESULTS!
    12. 12. Competitive Analysis
    13. 13. Typical eLearning Creation & Deployment Model AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors CORE LMS/LCMS FLOW MODEL Managers Articulate Flash Camtasia Captivate
    14. 14. Traditional m Learning Creation & Deployment Model AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors COMPETITIVE ANALYSIS Managers MCMS SMEs & Managers E-Learning PDAs Mobile/smartphones Zirada Kallisto Impatica CTAD
    15. 15. “ Media-based” Content & Deployment Model Tools AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors Managers MCMS SMEs & Managers Mobile Learners COMPETITIVE ANALYSIS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. PDAs Mobile/smartphones
    16. 16. CellCast Solution Authoring Platforms & Options AUTHORING TOOLS CONTENT AUTHORS DELIVERY PLATFORM DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS LMS LCMS PORTAL Online Users Offline Users Authors Managers MCMS SMEs & Managers Mobile Learners COMPETITIVE ANALYSIS Mobile Apps Adobe Apps O/A Apps Internal Apps Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. PDAs Mobile/smartphones
    17. 17. Typical Enterprise Deployment Model AUTHORING TOOLS CONTENT AUTHORS MOBILE + WSDL PIPE DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS INTEGRATION REQUIREMENTS Managers mLearning Mobile SMEs mLearning & CellCast PORTAL LMS/LCMS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. WSDL, REST, API, DWH LMS, CMS or SFDC ERP or HRIS Dir. Service Online Users Offline Users Existing Enterprise Platforms & Applications
    18. 18. m Learning Content Creation & Deployment Model INTEGRATION REQUIREMENTS Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc.
    19. 19. Proven Implementation Methodology for mLearning
    20. 20. CELLCAST PROCESS METHODOLOGY Pre-Sales Support POC, Pilot & Production Phases Ongoing Support Begin Completion Qualify Educate A B C D E F Prepare Analyze Deploy Build & Convert Review Manage G H
    21. 21. CELLCAST PROCESS METHODOLOGY <ul><li>Web Site, Demos & Solution Guide </li></ul>Resources & Methods <ul><li>Evaluation Content, Readiness Assessment </li></ul><ul><li>Detailed Requirements Analysis </li></ul><ul><li>Basic Setup & Administration, Training </li></ul><ul><li>Content Creation/Conversion, Testing </li></ul><ul><li>Accept. Testing, Launch POC/Pilot/Phase </li></ul><ul><li>Ongoing Administration, Extra Integration </li></ul><ul><li>Measure Results, Analyze Effectiveness </li></ul>Begin Completion Qualify Educate A B C D E F Prepare Analyze Deploy Build & Convert Review Manage G H
    22. 22. The CellCast Solution
    23. 23. MOBILE CONTENT FRAMEWORK mLearning Content Types & Tools Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications <ul><li>HTML & Dreamweaver Courses </li></ul><ul><li>3 rd Party Mobile-ready Modules </li></ul><ul><li>Animated Slides & Flash Lite </li></ul><ul><li>Downloaded Video/Audio </li></ul><ul><li>Streaming Video/Audio Clips </li></ul><ul><li>Side-Loaded Media Delivery </li></ul><ul><li>HTML & TXT Pages </li></ul><ul><li>Adobe PDF Files </li></ul><ul><li>Syndicated Content (RSS) </li></ul><ul><li>Phone-accessible Podcasts </li></ul><ul><li>Narrative Content </li></ul><ul><li>Interactive Surveys & Tests </li></ul><ul><li>Reminders, Updates, Changes </li></ul><ul><li>Triggered Email & SMS Messages </li></ul><ul><li>via Business Rules, Template Driven </li></ul><ul><li>Interactive Messaging Campaigns </li></ul><ul><li>Serialized/Subscription Content Delivery </li></ul><ul><li>Low Cost Data Collection Tools </li></ul>1 2 3 4 5 6 Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc.
    24. 24. Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications 1 2 3 4 5 6 CellCast Messaging Engine CellCast Audio CellCast Widgets & Mobile Web Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. MOBILE CONTENT FRAMEWORK mLearning Content Types & Tools
    25. 25. CellCast Basic Supports All Cellphones & Smartphones Any Phone, Any Carrier, Anywhere CELLCAST® SOLUTION Voice Content Interactive Messaging Alerts & Notifications 1 2 3
    26. 26. CELLCAST BASIC ARCHITECTURE Audio Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. 1 2 3 4 6 5
    27. 27. Advanced CellCast Adds Support for Smartphones CELLCAST® SOLUTION Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications 1 2 3 4 5 6
    28. 28. CELLCAST BASIC ARCHITECTURE Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. 1 2 3 4 5 6 7 8
    29. 29. Provides a Consistent Interface & User Experience CELLCAST MOBILE WIDGETS Apple iPhone RIM BlackBerry Google Android Win Mobile 5/6 Nokia Symbian
    30. 30. Additional Support for Data-Enabled Cellphones CELLCAST MOBILE WEB EFFORTS iPhone Web App (Sept 2007) Data-Enabled Phone (April 2009) Qualcomm’s Plaza Publisher (Aug 2009)
    31. 31. Mobile Widgets & Apps <ul><li>Assignments </li></ul><ul><li>Notifications </li></ul><ul><li>Master Library </li></ul><ul><li>Recording UI </li></ul><ul><li>Collaboration </li></ul>CELLCAST® ARCHITECTURE Admin & Mgr. Portal: <ul><li>Administrators: Create, organize & deploy mobile content </li></ul><ul><li>Managers: Track mobile user results, run reports/analysis. </li></ul>Web 2.0 UI for Users/Mgrs <ul><li>Master Library </li></ul><ul><li>Select/Purchase </li></ul><ul><li>Playlists & Sync </li></ul><ul><li>Ecommerce </li></ul><ul><li>Web 2.0 UI </li></ul>
    32. 32. CellCast Mobile Library - Partners 1,000+ mobile-friendly clips ready for delivery to nine (9) different mobile device classes! www.opmobile.com
    33. 33. Technology Demonstration
    34. 34. Additional Information <ul><li>For more Information on CellCast Solutions from OnPoint Digital: </li></ul><ul><li>mlearning.com </li></ul><ul><li>opmobile.com </li></ul><ul><li>onpointdigital.com </li></ul><ul><li>Please contact us at: +1-912-898-9202 </li></ul><ul><li>Email: [email_address] </li></ul>SUMMARY & CONCLUSIONS

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