Insights about Brand Advocates

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Insights about Brand Advocates

  1. 1. Brand Advocates Insights about the World’s Most Powerful Consumers
  2. 2. “94% trust Word of Mouth.” 14% trust online ads.” Forrester
  3. 3. “40% of consumers recommend brands” Comscore
  4. 4. “80% globally recommend at least one brand. Most recommend four brands.” Gfk Roper
  5. 5. “Business execs talk about vendors 106 times weekly. 70% conversations include recommendation.” Keller Fay
  6. 6. “6 Million Yelp Reviews. 6:1 are Positive” Yelp
  7. 7. “30 Million Brand Advocates in US alone” eMarketer
  8. 8. “100 Million Brand Advocates worldwide” Zuberance
  9. 9. “Advocate recommendations drive billions in sales of cars, hotels, consumer electronics, and more.” Zuberance
  10. 10. “67% of US economy impacted by Word of Mouth.” McKinsey & Co.
  11. 11. Social media massively amplifies Advocates Zuberance
  12. 12. “Each Advocate reaches 150 people in his social circle.” Zuberance
  13. 13. “10,000 Advocates reach 1.5M buyers with highly relevant messages.” Zuberance
  14. 14. “Promotional offers sent by Advocates convert at 5X higher rate than offers sent by brands.” Zuberance
  15. 15. Energize your Advocates Zuberance.com

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