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Startup innovation & publishing at AOP
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Startup innovation & publishing at AOP

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    Startup innovation & publishing at AOP Startup innovation & publishing at AOP Presentation Transcript

    • Rob FitzpatrickOctober 12, 2012@robfitzrob@dex.ioLean startup& publishing
    • Great❝news! ❞
    • 1.Run a tech startup http://dex.io2.Design & deliver startup education & support http://foundercentric.com@robfitz
    • Youcan’tpredictthe winners
    • Even the bestcan’t! http://venturebeat.com/2011/01/29/yuri-milner- and-ron-conway-aim-to-disrupt-angel-investing- with-latest-proposal/
    • ❝The most important things tounderstand about startups:1. Effectively all the returns areconcentrated in a few big winners2. The best ideas initially look bad ❞ Paul Graham YCombinator http://paulgraham.com/swan.html
    • ❝There is probably only one companyin each YC batch that will have asignificant effect on our returns...The rest are just a cost of doingbusiness. ❞ Paul Graham YCombinator http://paulgraham.com/swan.html
    • $4bn -£100
    • So whatnot todo?
    • #1☠?http://blog.startupcompass.co/pages/summary-of-startup-genome-report-extra-premat
    • Premature scaling = Calendar hubris + Wrong KPIs
    • 1. 2.Discovery Validation
    • “Learn” “Confirm”
    • “Ask” “Sell”
    • Do weunderstand this industry?
    • Do weunderstand this industry?Does anybody care at all?
    • Do we Are we buildingunderstand this industry? the right product?Does anybody care at all?
    • Do we Are we buildingunderstand this industry? the right product?Does anybody Will they care at all? pay for it?
    • Unless!
    • ❝We are coming late, so we need tobe the most aggressive, soaggressive that every competitor issurprised because he cannotimagine that we are SOO aggressive. ❞ Oli Samwer, Rocket Internet http://techcrunch.com/2011/12/22/in-confidential-email-samwer- describes-online-furniture-strategy-as-a-blitzkrieg/
    • Youcan’tplan farwhen it’sall unknown
    • What’sthe costof trying?
    • 1 3 Surplus of time & talent, combined with ownership Funding on demand, awarded to real progress 2 4Product, tech & innovation as in-house core competencies Minimal overhead when starting and stopping
    • http://businessmodelgeneration.com
    • x1000?
    • What areyoukeepingoff thetable?
    • Where’syourheadstart?
    • Don’tstartfromscratch
    • 1 3You can’t predict the winners, so avoid heavy planning & investment Innovate on the whole model 2 4Fix your innovation hygieneto reduce the cost of trying Use your assets & by-products
    • 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
    • 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
    • 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
    • 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
    • Thanks!
    • Rob FitzpatrickOctober 12, 2012How can I help? Internal innovation?Events? Drinking buddy? Cautionary tale?rob@dex.ioSlides: dex.io/robfitz