Startup innovation & publishing at AOP

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Startup innovation & publishing at AOP

  1. 1. Rob FitzpatrickOctober 12, 2012@robfitzrob@dex.ioLean startup& publishing
  2. 2. Great❝news! ❞
  3. 3. 1.Run a tech startup http://dex.io2.Design & deliver startup education & support http://foundercentric.com@robfitz
  4. 4. Youcan’tpredictthe winners
  5. 5. Even the bestcan’t! http://venturebeat.com/2011/01/29/yuri-milner- and-ron-conway-aim-to-disrupt-angel-investing- with-latest-proposal/
  6. 6. ❝The most important things tounderstand about startups:1. Effectively all the returns areconcentrated in a few big winners2. The best ideas initially look bad ❞ Paul Graham YCombinator http://paulgraham.com/swan.html
  7. 7. ❝There is probably only one companyin each YC batch that will have asignificant effect on our returns...The rest are just a cost of doingbusiness. ❞ Paul Graham YCombinator http://paulgraham.com/swan.html
  8. 8. $4bn -£100
  9. 9. So whatnot todo?
  10. 10. #1☠?http://blog.startupcompass.co/pages/summary-of-startup-genome-report-extra-premat
  11. 11. Premature scaling = Calendar hubris + Wrong KPIs
  12. 12. 1. 2.Discovery Validation
  13. 13. “Learn” “Confirm”
  14. 14. “Ask” “Sell”
  15. 15. Do weunderstand this industry?
  16. 16. Do weunderstand this industry?Does anybody care at all?
  17. 17. Do we Are we buildingunderstand this industry? the right product?Does anybody care at all?
  18. 18. Do we Are we buildingunderstand this industry? the right product?Does anybody Will they care at all? pay for it?
  19. 19. Unless!
  20. 20. ❝We are coming late, so we need tobe the most aggressive, soaggressive that every competitor issurprised because he cannotimagine that we are SOO aggressive. ❞ Oli Samwer, Rocket Internet http://techcrunch.com/2011/12/22/in-confidential-email-samwer- describes-online-furniture-strategy-as-a-blitzkrieg/
  21. 21. Youcan’tplan farwhen it’sall unknown
  22. 22. What’sthe costof trying?
  23. 23. 1 3 Surplus of time & talent, combined with ownership Funding on demand, awarded to real progress 2 4Product, tech & innovation as in-house core competencies Minimal overhead when starting and stopping
  24. 24. http://businessmodelgeneration.com
  25. 25. x1000?
  26. 26. What areyoukeepingoff thetable?
  27. 27. Where’syourheadstart?
  28. 28. Don’tstartfromscratch
  29. 29. 1 3You can’t predict the winners, so avoid heavy planning & investment Innovate on the whole model 2 4Fix your innovation hygieneto reduce the cost of trying Use your assets & by-products
  30. 30. 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
  31. 31. 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
  32. 32. 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
  33. 33. 1 3You can’t predict the winners, so avoid heavy planning Put it all on the table & innovate on the entire model 2 4Fix your innovation hygiene to make stuff cheap to try Abuse your assets & by-products
  34. 34. Thanks!
  35. 35. Rob FitzpatrickOctober 12, 2012How can I help? Internal innovation?Events? Drinking buddy? Cautionary tale?rob@dex.ioSlides: dex.io/robfitz

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