Rob Fitzpatrick  October 12, 2012  @robfitz  rob@dex.ioProducts ❤Business ModelsFriday, 12 October 2012
Friday, 12 October 2012
Friday, 12 October 2012
Friday, 12 October 2012
Friday, 12 October 2012
...Friday, 12 October 2012
t                          Los Angeles Times Magazine, 1992   @robfitzFriday, 12 October 2012
When one of these                    models becomes an idea                    worth pursuing, it goes                    ...
Quote source                          @twitterFriday, 12 October 2012
So let’s prototype some   businessesFriday, 12 October 2012
Osterwalder’s Business Model CanvasFriday, 12 October 2012
Rules!                  1. One idea per post-it                  2. Use lots of post-its                  3. Everyone writ...
Customer segments                  Who could use                  this?                                      @robfitzFrida...
Value Proposition                  What value do                  they get from                  it?                      ...
Simplify                  Clear the canvas                  except for one                  customer                  & va...
Channel                  How do they                  hear about &                  buy it?                               ...
Revenue structure                  Pick a channel                  and choose a                  price point              ...
Sales vs. Marketing                  Switch from sales to                  marketing (or vice                  versa) upda...
Relationshiiiiiiips                  How can you use                  customer relationship                  to increase l...
So we’ve got                          lots of options                                        @robfitzFriday, 12 October 2012
Friday, 12 October 2012
Launch fast & iterate.                    You haven’t really                    started working on it                    t...
Start with Build just       what you enough to       need to    get there.       learn.Friday, 12 October 2012
Friday, 12 October 2012
Risks                  What are the                  riskiest bits of                  this business?                     ...
Minimum viable                  Come up with a                  way to figure out if                  that little bit will...
What did you                          come up with?Friday, 12 October 2012
Friday, 12 October 2012
Recap:                  1. There’s always more than                  one biz model (so play with it)                  2. F...
@robfitzFriday, 12 October 2012
Thanks!Friday, 12 October 2012
Rob Fitzpatrick  October 12, 2012  How can I help? Internal innovation?  Events? Drinking buddy? Cautionary tale?  rob@dex...
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Businss model innovation at AOP

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Businss model innovation at AOP

  1. 1. Rob Fitzpatrick October 12, 2012 @robfitz rob@dex.ioProducts ❤Business ModelsFriday, 12 October 2012
  2. 2. Friday, 12 October 2012
  3. 3. Friday, 12 October 2012
  4. 4. Friday, 12 October 2012
  5. 5. Friday, 12 October 2012
  6. 6. ...Friday, 12 October 2012
  7. 7. t Los Angeles Times Magazine, 1992 @robfitzFriday, 12 October 2012
  8. 8. When one of these models becomes an idea worth pursuing, it goes through an evolution. Sydney Pollack on Frank GehryFriday, 12 October 2012
  9. 9. Quote source @twitterFriday, 12 October 2012
  10. 10. So let’s prototype some businessesFriday, 12 October 2012
  11. 11. Osterwalder’s Business Model CanvasFriday, 12 October 2012
  12. 12. Rules! 1. One idea per post-it 2. Use lots of post-its 3. Everyone writes @robfitzFriday, 12 October 2012
  13. 13. Customer segments Who could use this? @robfitzFriday, 12 October 2012
  14. 14. Value Proposition What value do they get from it? @robfitzFriday, 12 October 2012
  15. 15. Simplify Clear the canvas except for one customer & value prop @robfitzFriday, 12 October 2012
  16. 16. Channel How do they hear about & buy it? @robfitzFriday, 12 October 2012
  17. 17. Revenue structure Pick a channel and choose a price point @robfitzFriday, 12 October 2012
  18. 18. Sales vs. Marketing Switch from sales to marketing (or vice versa) update the rest of the model to match @robfitzFriday, 12 October 2012
  19. 19. Relationshiiiiiiips How can you use customer relationship to increase lock-in & value per customer? @robfitzFriday, 12 October 2012
  20. 20. So we’ve got lots of options @robfitzFriday, 12 October 2012
  21. 21. Friday, 12 October 2012
  22. 22. Launch fast & iterate. You haven’t really started working on it till you’ve launched. Paul Graham @paulgFriday, 12 October 2012
  23. 23. Start with Build just what you enough to need to get there. learn.Friday, 12 October 2012
  24. 24. Friday, 12 October 2012
  25. 25. Risks What are the riskiest bits of this business? @robfitzFriday, 12 October 2012
  26. 26. Minimum viable Come up with a way to figure out if that little bit will work or not @robfitzFriday, 12 October 2012
  27. 27. What did you come up with?Friday, 12 October 2012
  28. 28. Friday, 12 October 2012
  29. 29. Recap: 1. There’s always more than one biz model (so play with it) 2. Focus on the risky bits first 3. Build just enough to resolve the top risk, then re-evaluate @robfitzFriday, 12 October 2012
  30. 30. @robfitzFriday, 12 October 2012
  31. 31. Thanks!Friday, 12 October 2012
  32. 32. Rob Fitzpatrick October 12, 2012 How can I help? Internal innovation? Events? Drinking buddy? Cautionary tale? rob@dex.io Slides: dex.io/robfitzFriday, 12 October 2012

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