Businss model innovation at AOP

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  • 1. Rob Fitzpatrick October 12, 2012 @robfitz rob@dex.ioProducts ❤Business ModelsFriday, 12 October 2012
  • 2. Friday, 12 October 2012
  • 3. Friday, 12 October 2012
  • 4. Friday, 12 October 2012
  • 5. Friday, 12 October 2012
  • 6. ...Friday, 12 October 2012
  • 7. t Los Angeles Times Magazine, 1992 @robfitzFriday, 12 October 2012
  • 8. When one of these models becomes an idea worth pursuing, it goes through an evolution. Sydney Pollack on Frank GehryFriday, 12 October 2012
  • 9. Quote source @twitterFriday, 12 October 2012
  • 10. So let’s prototype some businessesFriday, 12 October 2012
  • 11. Osterwalder’s Business Model CanvasFriday, 12 October 2012
  • 12. Rules! 1. One idea per post-it 2. Use lots of post-its 3. Everyone writes @robfitzFriday, 12 October 2012
  • 13. Customer segments Who could use this? @robfitzFriday, 12 October 2012
  • 14. Value Proposition What value do they get from it? @robfitzFriday, 12 October 2012
  • 15. Simplify Clear the canvas except for one customer & value prop @robfitzFriday, 12 October 2012
  • 16. Channel How do they hear about & buy it? @robfitzFriday, 12 October 2012
  • 17. Revenue structure Pick a channel and choose a price point @robfitzFriday, 12 October 2012
  • 18. Sales vs. Marketing Switch from sales to marketing (or vice versa) update the rest of the model to match @robfitzFriday, 12 October 2012
  • 19. Relationshiiiiiiips How can you use customer relationship to increase lock-in & value per customer? @robfitzFriday, 12 October 2012
  • 20. So we’ve got lots of options @robfitzFriday, 12 October 2012
  • 21. Friday, 12 October 2012
  • 22. Launch fast & iterate. You haven’t really started working on it till you’ve launched. Paul Graham @paulgFriday, 12 October 2012
  • 23. Start with Build just what you enough to need to get there. learn.Friday, 12 October 2012
  • 24. Friday, 12 October 2012
  • 25. Risks What are the riskiest bits of this business? @robfitzFriday, 12 October 2012
  • 26. Minimum viable Come up with a way to figure out if that little bit will work or not @robfitzFriday, 12 October 2012
  • 27. What did you come up with?Friday, 12 October 2012
  • 28. Friday, 12 October 2012
  • 29. Recap: 1. There’s always more than one biz model (so play with it) 2. Focus on the risky bits first 3. Build just enough to resolve the top risk, then re-evaluate @robfitzFriday, 12 October 2012
  • 30. @robfitzFriday, 12 October 2012
  • 31. Thanks!Friday, 12 October 2012
  • 32. Rob Fitzpatrick October 12, 2012 How can I help? Internal innovation? Events? Drinking buddy? Cautionary tale? rob@dex.io Slides: dex.io/robfitzFriday, 12 October 2012