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Businss model innovation at AOP
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Businss model innovation at AOP

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Businss model innovation at AOP Businss model innovation at AOP Presentation Transcript

  • Rob Fitzpatrick October 12, 2012 @robfitz rob@dex.ioProducts ❤Business ModelsFriday, 12 October 2012
  • Friday, 12 October 2012
  • Friday, 12 October 2012
  • Friday, 12 October 2012
  • Friday, 12 October 2012
  • ...Friday, 12 October 2012
  • t Los Angeles Times Magazine, 1992 @robfitzFriday, 12 October 2012
  • When one of these models becomes an idea worth pursuing, it goes through an evolution. Sydney Pollack on Frank GehryFriday, 12 October 2012
  • Quote source @twitterFriday, 12 October 2012
  • So let’s prototype some businessesFriday, 12 October 2012
  • Osterwalder’s Business Model CanvasFriday, 12 October 2012
  • Rules! 1. One idea per post-it 2. Use lots of post-its 3. Everyone writes @robfitzFriday, 12 October 2012
  • Customer segments Who could use this? @robfitzFriday, 12 October 2012
  • Value Proposition What value do they get from it? @robfitzFriday, 12 October 2012
  • Simplify Clear the canvas except for one customer & value prop @robfitzFriday, 12 October 2012
  • Channel How do they hear about & buy it? @robfitzFriday, 12 October 2012
  • Revenue structure Pick a channel and choose a price point @robfitzFriday, 12 October 2012
  • Sales vs. Marketing Switch from sales to marketing (or vice versa) update the rest of the model to match @robfitzFriday, 12 October 2012
  • Relationshiiiiiiips How can you use customer relationship to increase lock-in & value per customer? @robfitzFriday, 12 October 2012
  • So we’ve got lots of options @robfitzFriday, 12 October 2012
  • Friday, 12 October 2012
  • Launch fast & iterate. You haven’t really started working on it till you’ve launched. Paul Graham @paulgFriday, 12 October 2012
  • Start with Build just what you enough to need to get there. learn.Friday, 12 October 2012
  • Friday, 12 October 2012
  • Risks What are the riskiest bits of this business? @robfitzFriday, 12 October 2012
  • Minimum viable Come up with a way to figure out if that little bit will work or not @robfitzFriday, 12 October 2012
  • What did you come up with?Friday, 12 October 2012
  • Friday, 12 October 2012
  • Recap: 1. There’s always more than one biz model (so play with it) 2. Focus on the risky bits first 3. Build just enough to resolve the top risk, then re-evaluate @robfitzFriday, 12 October 2012
  • @robfitzFriday, 12 October 2012
  • Thanks!Friday, 12 October 2012
  • Rob Fitzpatrick October 12, 2012 How can I help? Internal innovation? Events? Drinking buddy? Cautionary tale? rob@dex.io Slides: dex.io/robfitzFriday, 12 October 2012