Networking in the modern era: Social media and career building

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Trainees Committee
European Commission, Brussels
9 April 2010

Robert Zlokower

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Networking in the modern era: Social media and career building

  1. 1. Networking in the modern era<br />Social media and career building<br />Trainees Committee<br />European Commission, Brussels<br />9 April 2010<br />Robert Zlokower<br />
  2. 2. About me<br />International Media Manager at euronews<br />(Project Manager of Comment:Visions)<br />rzlokower@euronews.net<br />
  3. 3. Traditional networking<br />Business cards<br />Have your own<br />Organise by topic<br />RPQ:<br />Research <br />Preparation<br />Questioning<br />People love themselves <3<br />Engage.................and dis-engage!<br />Follow-up (write notes on back of cards)<br />
  4. 4. Social media and employment<br />75% recruiters use search engines to find information about candidates<br />26% percent of recruiters have denied candidates because of information found online (1)<br />A step further.... 40% employers say they would consider the Facebook profile of a potential employee in their hiring process (2)<br />1: according to a 2005 survey of 102 executive recruiters by ExecuNet, an executive job search and networking organization.<br />2 :according to a 2006 University of Dayton study of 5,000 employers nationwide.<br />
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  6. 6. So, what should I do???<br />Ernst & Young LLP, a world-wide accounting firm, was the first company to purchase a Facebook page aimed solely at recruiting<br />Microsoft Corp. sponsors a “Microsoft Student Group” page with forums about products and a link to its college-recruiting site<br />‘Clean up your identity’<br />Get ‘good press’ on blogs and <br />online publications for internet <br /> search results<br />Ask an employer to speak via <br /> e-mail or phone<br />
  7. 7. ....or jump in!<br />
  8. 8. Professional social networks (PSN’s)<br />2 out of 3 internet users are on social networks<br /><ul><li> 500 million professionals should be using PSN by 2015
  9. 9. e-REPUTATION is based on RECOMMENDATION and SHARING
  10. 10. 93% of social media users believe a company should have a presence on Social Networks (3)
  11. 11. PSNs: www.linkedin.com ; www.viadeo.com
  12. 12. Relevant social media: oneclimate.net ; NING</li></ul>3: According to Neilson reports<br />
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  16. 16. Seek out...<br />‘Virtually’ connect with people after you’ve met them in real-life<br />Contribute to forums<br /> to become an ‘expert’<br /> (knowledge sharing)<br />Join relevant groups<br />Find like-minded <br /> people<br />Experiment<br />Companies and <br /> ‘stakeholder engagement’<br />‘Social Media Advances the Sustainability Dialogue’ Sept 2009<br />
  17. 17. ...and be sought<br />Develop your e-reputation; be professional<br />Tag yourself with keywords so you appear in search results<br />Keep an updated profile and mention new projects<br />Make ‘friends’ so you appear in suggested contacts<br />Upload multi-media of your work<br />
  18. 18. ...or create your OWN social network!<br />
  19. 19. Keys to success<br />Think backwards. Imagine yourself at your end goal, then work backwards<br />Good luck comes to those that work for it<br />Treat every obstacle as an opportunity<br /><br />rzlokower@euronews.net<br />

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