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Inside Living Media Pack

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Inside Living is not just a “book of adverts”. …

Inside Living is not just a “book of adverts”.
We’re dedicated to creating a vibrant, informative
and useful publication that our readership value…
and when that happens your ad gets read more often.

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  • 1. TARGET THE TOP CONSUMERS WITH INSIDE LIVING Living
  • 2. ADVERTISING THAT ARE YOU LOOKING DELIVERS YOU RESULTS… TO GROW YOUR SALES FIGURES? “ Not all adver sing spaces are created equally. Our team at Inside Living are commi ed to providing you with a valuable adver sing opportunity that brings a measurable benefit to your business. What’s more, you can call on us for expert advice to get the most out of your advert or editorial. You can even ask our professional team of designers to create your ad for you - completely free! It’s our mission to show you that when the going gets tough, those that invest in high quality, targeted adver sing are the ones who prosper, while others fall by the wayside. Inside this media pack you’ll find a host of ways that adver sing with Inside Living can ” bring tangible benefits to your organisa on. KATHY MOORE LANTERN CONSERVATORIES Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a great way of ge ng your name recognised when you adver se regularly.
  • 3. THE BEST RETURN ON YOUR INVESTMENT “ Adver sing is o en seen as an expensive gamble that’s hard to get right and even harder to measure. But Inside Living is not like other adver sing media. Your adver sement will be strategically placed amongst genuine, high-value editorial that ensures the magazine is one of the ARE YOU CURRENTLY most widely read publica ons around, with 15,000 GETTING THE BEST RETURN copies hand-delivered to 30,000 readers every month. And because it’s targeted specifically top ON INVESTMENT? consumers, your advert will be seen by the people ” that really ma er. SUE CUTTS - PAUL NEWMAN NEW HOMES We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes. The quality of the magazine and the distribu on outlets is another good reason to con nue to adver se our superb developments in this City being Brookview Park, Broughton and Ashland Vale, Ashland. The compe ve rates received are another reason for using this magazine as a very good marke ng tool!
  • 4. REAL ADVICE “ Ge ng an ad “right” takes more than just imagina on. Our expert team at Inside Living can give you real advice on the ps and tricks that will get you the best response to your ad, from picking the right headline to choosing the layout that will work for you… maximising your return on investment. And if you don’t have a team of crea ve designers on hand to produce your ad, why not use ours? The service is completely free, and will turn your ini al ideas into a compelling, a en on grabbing advert that will engage, educate and compel your audience. ” WHO CURRENTLY MAKES BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES SURE YOUR ADVERTS WORK? Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The design of the magazine reflects the correct image for our store and the products we are selling.
  • 5. GET DISCOVERED “ Inside Living employs a full me team to hand deliver every single copy each month in Milton Keynes and surrounding villages. You don’t need to pay for adver sing space only to find it languishing in a depot or dropped on the floor outside a newsagent! Your ad will find its way directly to every desk in the area. ” HAS EVERYONE KATHY MOORE LANTERN CONSERVATORIES DISCOVERED YOU YET? Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a great way of ge ng your name recognised when you adver se regularly.
  • 6. ADVERTS THAT LAST HOW LONG DO YOUR CURRENT ADVERTS LAST? “ The magazine features second-to-none, full-colour quality that won’t crease, fade and be thrown out with the weekly papers. Readers stockpile their copies for future reference - keeping your name with them for months and even years to come. In fact, one of our adver sers called recently to say they’d just had a response to an ad they placed in ” Inside Living 2 years prior. SUE CUTTS - PAUL NEWMAN NEW HOMES We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes. The quality of the magazine and the distribu on outlets is another good reason to con nue to adver se our superb developments in this City being Brookview Park, Broughton and Ashland Vale, Ashland. The compe ve rates received are another reason for using this magazine as a very good marke ng tool!
  • 7. LOCK OUT THE COMPETITION “ Wherever possible, your ad will be the only one for your industry sector, giving you the opportunity to speak directly to your target audience. Where we do have more than one client in any industry, we’ll work closely with you both to ensure that your adverts/editorials feature unique content so ” that you s ll get the best possible response. DO YOU WANT YOUR COMPETITOR SPEAKING TO BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES YOUR POTENTIAL CLIENTS? Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The design of the magazine reflects the correct image for our store and the products we are selling.
  • 8. DOES YOUR CURRENT SUPPLIER CARE ABOUT OUR ABSOLUTE YOUR BUSINESS? COMMITMENT TO YOU “ Inside Living is not just a “book of adverts”. We’re dedicated to crea ng a vibrant, informa ve and useful publica on that our readership value… and when that happens your ad gets read more o en. You’ll find that from day one the team at Inside Living are commi ed to delivering you excep onal service and an excep onal return on your investment with us, going the extra mile to ensure your complete sa sfac on. That’s why some of our clients have been adver sing in Inside Living for over 6 years! To find out more about how your business can benefit from a first class adver sement in Inside Living, simply call our team on 0870 777 1017, or for more informa on, visit us at: www.insidebusiness.co.uk ” KATHY MOORE LANTERN CONSERVATORIES Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a great way of ge ng your name recognised when you adver se regularly.
  • 9. READER PROFILE “ Inside Living is targeted directly to 15,000 homes of high net-worth individuals in Milton Keynes and Surrounding villages. If your business offers products or services to the affluent market then you can speak directly to top consumers across a huge range of ages. What’s more, 3000 addi onal copies are delivered to loca ons visited by high net-worth individuals, further exposing your message to high net-worth individuals. And remember, we don’t trust delivery of our magazine to anyone - each copy is hand delivered by our own team to ensure ” its safely received. SUE CUTTS - PAUL NEWMAN NEW HOMES WHO’S READING We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes. YOUR ADVERT? The quality of the magazine and the distribu on outlets is another good reason to con nue to adver se our superb developments in this City being Brookview Park, Broughton and Ashland Vale, Ashland. The compe ve rates received are another reason for using this magazine as a very good marke ng tool!
  • 10. 40,000 CIRCULATION 35,000 30,000 25,000 20,000 “ We think the graph says it all… Inside Living is the widest circulated and most read consumer magazine in the region, bar none. With a conserva ve 15,000 readership of over 38,000 of high hetwork individuals, you could be reaching your target audience with a 10,000 full-page, full-colour adver sement from as li le as 2p per reader! 5,000 ” 0 CIRCULATION READERSHIP NUMBERS DELIVERED TO HOMES INSIDE LIVING Style BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The Inside Living is the only lifestyle magazine going through letter boxes of high networth individuals. design of the magazine reflects the correct image for our store and the products we are selling.
  • 11. REGULAR CLIENTS PROPERTY HOME IMPROVEMENTS HAIR & FASHION McCann Homes Easycopiers Changes Paul Newman New Homes Mirus IT Solu ons Hugo Boss Knight Frank Routeco IT Steffans Oakhill ACS Office Solu ons Park Sunrise Associates Core Solu ons DCS Voice & Vision HEALTH & BEAUTY OTHER The Sensory The Food Guide Bannatyne’s Health Club Bang & Olufsen Peachy Health Aqua Flames Bodilight Swanbourne ISIS Chiroprac c Lemon Orchard Dental Specialist Enjoy Holidays David Lloyd Heald Solicitors Swan @ Salford KATHY MOORE LANTERN CONSERVATORIES Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a great way of ge ng your name recognised when you adver se regularly.
  • 12. PRICES PRICE PER ISSUE PRICE PER ISSUE ON PRICE PER ISSUE ON SPACE BOOKING A (3 CONSECUTIVE A (6 CONSECUTIVE ISSUE BOOKING) ISSUE BOOKING) DOUBLE PAGE SPREAD £1200 + VAT £1000 + VAT £900 + VAT FULL PAGE £700 + VAT £600 + VAT £500 + VAT HALF PAGE £450 + VAT £400 + VAT £350 + VAT QUARTER PAGE £350 + VAT £300 + VAT £250 + VAT BANNER ADVERT £250 + VAT £200 + VAT £150 + VAT PREPAYMENT DISCOUNTS 5% 10% 15% SUE CUTTS - PAUL NEWMAN NEW HOMES We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine DID YOU KNOW IT COULD COST to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes. The quality of the magazine and the distribu on outlets is another good reason to con nue to adver se our superb developments in this City being Brookview Park, Broughton and Ashland Vale, Ashland. The compe ve AS LITTLE AS 2P PER READER? rates received are another reason for using this magazine as a very good marke ng tool!
  • 13. MECHANICAL DATA BOOKING TYPE AREA TRIM SIZE BLEED AREA A4 DOUBLE PAGE SPREAD (DPS) 275 x 400 mm 297 x 420 mm 303 x 426 mm A4 PAGE 275 x 190 mm 297 x 210 mm 303 x 216 mm ½ A4 PAGE VERTICAL 275 x 96 mm 297 x 105 mm 303 x 108 mm ½ A4 PAGE HORIZONTAL 127 x 190 mm 148 x 210 mm 151 x 213 mm ¼ A4 PAGE 127 x 95 mm 148 x 105 mm 154 x 111 mm DID YOU KNOW WE COULD PROFESSIONALLY DESIGN YOUR ADVERT FOR FREE? BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The design of the magazine reflects the correct image for our store and the products we are selling.
  • 14. DID YOU KNOW WE HAVE MORE PRODUCTS THAT CAN OTHER PRODUCTS HELP YOUR BUSINESS? INSIDE BUSINESS Bi-monthly Business to Business publica on targe ng key decision makers in Beds, Milton Keynes and Northants. INSIDE EX Annual regional business to business exhibi on. CLUB100 Monthly networking event for directors and partners of business that turnover at least £1m. STRATEGY Bi-monthly Business supplement focusing on different topics each issue. PAUL TOMLINSON, DIRECTOR - MIRUS IT SOLUTIONS The results your magazine have provided deserve some recogni on, as you know we’ve been adver sing with you for some me, whilst we do not see a result from every magazine it all helps to build brand awareness, however over the last year we have secured a number of customers through the magazine allowing us to resell nearly £100,000 of service business and nearly £250,000 in product sales.
  • 15. Living 151 Silbury Boulevard, Central Milton Keynes, Buckinghamshire, MK9 1LH Tel: 0870 777 1017 Fax: 01908 231503 Web: www.insidebusiness.co.uk

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