FIM seminar - Social Media and Big Data

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Fifth iMedia - seminar presentation: 'Social Media and Big Data'

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FIM seminar - Social Media and Big Data

  1. 1. SOCIAL MEDIA AND BIG DATA SOCIAL AT THE HEART OF YOUR BUSINESS
  2. 2. IN 1996 IT TOOK 25 MINUTES TO DOWNLOAD A SONG
  3. 3. NOW WE STREAM MUSIC ON OUR MOBILES IN SECONDS
  4. 4. YOU MAY REMEMBER PHOTO ALBUMS
  5. 5. 58 PHOTOS UPLOADED TO INSTAGRAM EVERY SECOND
  6. 6. PEOPLE USED TO WRITE THEIR HOPES AND DREAMS IN A DIARY
  7. 7. NOW 87.8 MILLION OVERSHARE ON TUMBLR
  8. 8. 4 BILLION HOURS OF YOUTUBE VIDEO (NOT TV) WATCHED MONTHLY
  9. 9. 729,571 MESSAGES PER MINUTE ON SINA WEIBO NEW YEAR 2013
  10. 10. BRANDS RECEIVE 34,722 LIKES EVERY MINUTE OF THE DAY
  11. 11. 30 BILLION PIECES OF CONTENT ARE SHARED ON FACEBOOK MONTHLY
  12. 12. THE WORLD IS GOING THROUGH A PERIOD OF PROFOUND CHANGE
  13. 13. THE CHANGE IS DRIVEN BY TECHNOLOGY AND THE INTERNET
  14. 14. THIS HAS MEANT A 120% INCREASE IN DATA EVERY YEAR
  15. 15. “BIG DATA” DESCRIBES THIS GROWTH IN INFORMATION
  16. 16. EVERYTHING IS NOW ON THE INTERNET. THE INTERNET HAS A LOT OF DATA. THEREFORE, EVERYTHING IS BIG DATA.
  17. 17. MUCH OF BIG DATA IS SOCIAL DATA
  18. 18. FACEBOOK PROCESSES 2.5 EB PER DAY. THAT’S 150M IPHONES.
  19. 19. “640KB SHOULD BE ENOUGH FOR ANYBODY” – BILL GATES, 1981
  20. 20. THIS MAN HAS MADE A LOT OF MONEY FROM BIG DATA
  21. 21. WHAT CAN YOU DO WITH BIG SOCIAL DATA?
  22. 22. HSBC MINE SOCIAL MEDIA PROFILES TO MANAGE CREDIT RISK
  23. 23. NETFLIX PERSONALIZE CONTENT FOR CUSTOMERS
  24. 24. AMAZON DYNAMICALLY PRICE AND RECOMMEND PRODUCTS
  25. 25. BLOOMBERG TRADE FINANCIAL MARKETS USING SENTIMENT
  26. 26. OBAMA BECAME PRESIDENT OF THE USA
  27. 27. NIKE CAMPAIGN ROI UP 127% USING SOCIAL DISPLAY REMARKETING
  28. 28. WHERE ARE WE IN VIETNAM?
  29. 29. SOCIAL SITS IN THE SILO 66% of businesses feel that their social strategy is not connected to business outcomes. 72% feel that they have a do not have common vision for social media, where lines of business and business functions work together. 88% do not have a plan that looks beyond the next year. 49% said that top management were “informed, engaged and aligned with their companies’ social strategy.”
  30. 30. WE DON’T DEFINE SOCIAL ROI CORRECTLY
  31. 31. MEASURING THE RIGHT THINGS IS CRUCIAL
  32. 32. LOOKING AT A WIDER VIEW OF SUCCESS ALLOWS FOR FULL ROI
  33. 33. YOU MUST FULLY MEASURE SOCIAL!!!
  34. 34. REDEFINING SOCIAL ROI IS ACTUALLY QUITE EASY USING A DMP DMP Ecommerce Website Social Search Mobile Offline Purchase
  35. 35. A DMP ALLOWS YOU TO DO THREE SIMPLE TASKS DMP Organize data so you can use it Create actionable insight Connect to other marketing platforms
  36. 36. USING BIG SOCIAL DATA IN A DMP WILL DRIVE ROI Business • Product • Insight • Personalization Marketing • Email • Display • Content
  37. 37. FINAL THOUGHTS
  38. 38. SOCIAL CAN SIT AT THE HEART OF YOUR BUSINESS DMP technology can drive change Think continuous evolution, not instantaneous Align social goals with your individual business goals Sell the concept internally Create one team for big data Use your own data supplemented with third party data
  39. 39. 3 IMMEDIATE TAKEAWAY ACTIONS Remarket your Social activity during campaigns 1 Ensure Social is fully tracked and sharable 2 Investigate DMPs to connect Social 3
  40. 40. THE ISSUE IS NOT THAT YOU ARE ACQUIRING LARGE AMOUNTS OF DATA. YOU DEFINITELY HAVE BIG DATA. IT'S WHAT YOU DO WITH YOUR BIG DATA THAT MATTERS. HARNESSING AND USING RELEVANT DATA IS KEY. THIS IS THE VISION FOR BIG DATA.
  41. 41. THANK YOU

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