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SOCIAL
MEDIA AND
BIG DATA
SOCIAL AT THE HEART OF YOUR BUSINESS
IN 1996 IT TOOK 25
MINUTES TO DOWNLOAD
A SONG
NOW WE STREAM MUSIC
ON OUR MOBILES IN
SECONDS
YOU MAY REMEMBER
PHOTO ALBUMS
58 PHOTOS UPLOADED
TO INSTAGRAM EVERY
SECOND
PEOPLE USED TO WRITE
THEIR HOPES AND
DREAMS IN A DIARY
NOW 87.8 MILLION
OVERSHARE ON TUMBLR
4 BILLION HOURS OF
YOUTUBE VIDEO (NOT
TV) WATCHED MONTHLY
729,571 MESSAGES PER
MINUTE ON SINA WEIBO
NEW YEAR 2013
BRANDS RECEIVE 34,722
LIKES EVERY MINUTE OF
THE DAY
30 BILLION PIECES OF
CONTENT ARE SHARED
ON FACEBOOK MONTHLY
THE WORLD IS GOING
THROUGH A PERIOD OF
PROFOUND CHANGE
THE CHANGE IS DRIVEN
BY TECHNOLOGY AND
THE INTERNET
THIS HAS MEANT A 120%
INCREASE IN DATA
EVERY YEAR
“BIG DATA” DESCRIBES
THIS GROWTH IN
INFORMATION
EVERYTHING IS NOW ON THE
INTERNET.
THE INTERNET HAS A LOT OF
DATA.
THEREFORE, EVERYTHING IS
BIG DATA.
MUCH OF BIG DATA IS
SOCIAL DATA
FACEBOOK PROCESSES
2.5 EB PER DAY. THAT’S
150M IPHONES.
“640KB SHOULD BE
ENOUGH FOR ANYBODY”
– BILL GATES, 1981
THIS MAN HAS MADE A
LOT OF MONEY FROM
BIG DATA
WHAT CAN
YOU DO
WITH BIG
SOCIAL
DATA?
HSBC MINE SOCIAL
MEDIA PROFILES TO
MANAGE CREDIT RISK
NETFLIX PERSONALIZE
CONTENT FOR
CUSTOMERS
AMAZON DYNAMICALLY
PRICE AND RECOMMEND
PRODUCTS
BLOOMBERG TRADE
FINANCIAL MARKETS
USING SENTIMENT
OBAMA BECAME
PRESIDENT OF THE USA
NIKE CAMPAIGN ROI UP
127% USING SOCIAL
DISPLAY REMARKETING
WHERE ARE
WE IN
VIETNAM?
SOCIAL SITS IN THE
SILO
66% of businesses feel that their social strategy is not
connected to business outcomes.
72% feel ...
WE DON’T DEFINE
SOCIAL ROI CORRECTLY
MEASURING THE RIGHT
THINGS IS CRUCIAL
LOOKING AT A WIDER
VIEW OF SUCCESS
ALLOWS FOR FULL ROI
YOU MUST
FULLY
MEASURE
SOCIAL!!!
REDEFINING SOCIAL ROI
IS ACTUALLY QUITE
EASY USING A DMP
DMP
Ecommerce
Website
Social
Search
Mobile
Offline
Purchase
A DMP ALLOWS YOU TO
DO THREE SIMPLE
TASKS
DMP
Organize
data so
you can
use it
Create
actionable
insight
Connect
to other
m...
USING BIG SOCIAL DATA
IN A DMP WILL DRIVE
ROI
Business
• Product
• Insight
• Personalization
Marketing
• Email
• Display
•...
FINAL
THOUGHTS
SOCIAL CAN SIT AT THE
HEART OF YOUR
BUSINESS
DMP technology
can drive change
Think continuous
evolution, not
instantaneous...
3 IMMEDIATE
TAKEAWAY ACTIONS
Remarket
your Social
activity during
campaigns
1 Ensure Social
is fully tracked
and sharable
...
THE ISSUE IS NOT THAT YOU ARE
ACQUIRING LARGE AMOUNTS OF
DATA. YOU DEFINITELY HAVE BIG
DATA.
IT'S WHAT YOU DO WITH YOUR
BI...
THANK YOU
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FIM seminar - Social Media and Big Data

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Fifth iMedia - seminar presentation: 'Social Media and Big Data'

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Transcript of "FIM seminar - Social Media and Big Data"

  1. 1. SOCIAL MEDIA AND BIG DATA SOCIAL AT THE HEART OF YOUR BUSINESS
  2. 2. IN 1996 IT TOOK 25 MINUTES TO DOWNLOAD A SONG
  3. 3. NOW WE STREAM MUSIC ON OUR MOBILES IN SECONDS
  4. 4. YOU MAY REMEMBER PHOTO ALBUMS
  5. 5. 58 PHOTOS UPLOADED TO INSTAGRAM EVERY SECOND
  6. 6. PEOPLE USED TO WRITE THEIR HOPES AND DREAMS IN A DIARY
  7. 7. NOW 87.8 MILLION OVERSHARE ON TUMBLR
  8. 8. 4 BILLION HOURS OF YOUTUBE VIDEO (NOT TV) WATCHED MONTHLY
  9. 9. 729,571 MESSAGES PER MINUTE ON SINA WEIBO NEW YEAR 2013
  10. 10. BRANDS RECEIVE 34,722 LIKES EVERY MINUTE OF THE DAY
  11. 11. 30 BILLION PIECES OF CONTENT ARE SHARED ON FACEBOOK MONTHLY
  12. 12. THE WORLD IS GOING THROUGH A PERIOD OF PROFOUND CHANGE
  13. 13. THE CHANGE IS DRIVEN BY TECHNOLOGY AND THE INTERNET
  14. 14. THIS HAS MEANT A 120% INCREASE IN DATA EVERY YEAR
  15. 15. “BIG DATA” DESCRIBES THIS GROWTH IN INFORMATION
  16. 16. EVERYTHING IS NOW ON THE INTERNET. THE INTERNET HAS A LOT OF DATA. THEREFORE, EVERYTHING IS BIG DATA.
  17. 17. MUCH OF BIG DATA IS SOCIAL DATA
  18. 18. FACEBOOK PROCESSES 2.5 EB PER DAY. THAT’S 150M IPHONES.
  19. 19. “640KB SHOULD BE ENOUGH FOR ANYBODY” – BILL GATES, 1981
  20. 20. THIS MAN HAS MADE A LOT OF MONEY FROM BIG DATA
  21. 21. WHAT CAN YOU DO WITH BIG SOCIAL DATA?
  22. 22. HSBC MINE SOCIAL MEDIA PROFILES TO MANAGE CREDIT RISK
  23. 23. NETFLIX PERSONALIZE CONTENT FOR CUSTOMERS
  24. 24. AMAZON DYNAMICALLY PRICE AND RECOMMEND PRODUCTS
  25. 25. BLOOMBERG TRADE FINANCIAL MARKETS USING SENTIMENT
  26. 26. OBAMA BECAME PRESIDENT OF THE USA
  27. 27. NIKE CAMPAIGN ROI UP 127% USING SOCIAL DISPLAY REMARKETING
  28. 28. WHERE ARE WE IN VIETNAM?
  29. 29. SOCIAL SITS IN THE SILO 66% of businesses feel that their social strategy is not connected to business outcomes. 72% feel that they have a do not have common vision for social media, where lines of business and business functions work together. 88% do not have a plan that looks beyond the next year. 49% said that top management were “informed, engaged and aligned with their companies’ social strategy.”
  30. 30. WE DON’T DEFINE SOCIAL ROI CORRECTLY
  31. 31. MEASURING THE RIGHT THINGS IS CRUCIAL
  32. 32. LOOKING AT A WIDER VIEW OF SUCCESS ALLOWS FOR FULL ROI
  33. 33. YOU MUST FULLY MEASURE SOCIAL!!!
  34. 34. REDEFINING SOCIAL ROI IS ACTUALLY QUITE EASY USING A DMP DMP Ecommerce Website Social Search Mobile Offline Purchase
  35. 35. A DMP ALLOWS YOU TO DO THREE SIMPLE TASKS DMP Organize data so you can use it Create actionable insight Connect to other marketing platforms
  36. 36. USING BIG SOCIAL DATA IN A DMP WILL DRIVE ROI Business • Product • Insight • Personalization Marketing • Email • Display • Content
  37. 37. FINAL THOUGHTS
  38. 38. SOCIAL CAN SIT AT THE HEART OF YOUR BUSINESS DMP technology can drive change Think continuous evolution, not instantaneous Align social goals with your individual business goals Sell the concept internally Create one team for big data Use your own data supplemented with third party data
  39. 39. 3 IMMEDIATE TAKEAWAY ACTIONS Remarket your Social activity during campaigns 1 Ensure Social is fully tracked and sharable 2 Investigate DMPs to connect Social 3
  40. 40. THE ISSUE IS NOT THAT YOU ARE ACQUIRING LARGE AMOUNTS OF DATA. YOU DEFINITELY HAVE BIG DATA. IT'S WHAT YOU DO WITH YOUR BIG DATA THAT MATTERS. HARNESSING AND USING RELEVANT DATA IS KEY. THIS IS THE VISION FOR BIG DATA.
  41. 41. THANK YOU
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