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FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
FIM seminar - Social Media and Big Data
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FIM seminar - Social Media and Big Data

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Fifth iMedia - seminar presentation: 'Social Media and Big Data'

Fifth iMedia - seminar presentation: 'Social Media and Big Data'

Published in: Business, Technology
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Transcript

  • 1. SOCIAL MEDIA AND BIG DATA SOCIAL AT THE HEART OF YOUR BUSINESS
  • 2. IN 1996 IT TOOK 25 MINUTES TO DOWNLOAD A SONG
  • 3. NOW WE STREAM MUSIC ON OUR MOBILES IN SECONDS
  • 4. YOU MAY REMEMBER PHOTO ALBUMS
  • 5. 58 PHOTOS UPLOADED TO INSTAGRAM EVERY SECOND
  • 6. PEOPLE USED TO WRITE THEIR HOPES AND DREAMS IN A DIARY
  • 7. NOW 87.8 MILLION OVERSHARE ON TUMBLR
  • 8. 4 BILLION HOURS OF YOUTUBE VIDEO (NOT TV) WATCHED MONTHLY
  • 9. 729,571 MESSAGES PER MINUTE ON SINA WEIBO NEW YEAR 2013
  • 10. BRANDS RECEIVE 34,722 LIKES EVERY MINUTE OF THE DAY
  • 11. 30 BILLION PIECES OF CONTENT ARE SHARED ON FACEBOOK MONTHLY
  • 12. THE WORLD IS GOING THROUGH A PERIOD OF PROFOUND CHANGE
  • 13. THE CHANGE IS DRIVEN BY TECHNOLOGY AND THE INTERNET
  • 14. THIS HAS MEANT A 120% INCREASE IN DATA EVERY YEAR
  • 15. “BIG DATA” DESCRIBES THIS GROWTH IN INFORMATION
  • 16. EVERYTHING IS NOW ON THE INTERNET. THE INTERNET HAS A LOT OF DATA. THEREFORE, EVERYTHING IS BIG DATA.
  • 17. MUCH OF BIG DATA IS SOCIAL DATA
  • 18. FACEBOOK PROCESSES 2.5 EB PER DAY. THAT’S 150M IPHONES.
  • 19. “640KB SHOULD BE ENOUGH FOR ANYBODY” – BILL GATES, 1981
  • 20. THIS MAN HAS MADE A LOT OF MONEY FROM BIG DATA
  • 21. WHAT CAN YOU DO WITH BIG SOCIAL DATA?
  • 22. HSBC MINE SOCIAL MEDIA PROFILES TO MANAGE CREDIT RISK
  • 23. NETFLIX PERSONALIZE CONTENT FOR CUSTOMERS
  • 24. AMAZON DYNAMICALLY PRICE AND RECOMMEND PRODUCTS
  • 25. BLOOMBERG TRADE FINANCIAL MARKETS USING SENTIMENT
  • 26. OBAMA BECAME PRESIDENT OF THE USA
  • 27. NIKE CAMPAIGN ROI UP 127% USING SOCIAL DISPLAY REMARKETING
  • 28. WHERE ARE WE IN VIETNAM?
  • 29. SOCIAL SITS IN THE SILO 66% of businesses feel that their social strategy is not connected to business outcomes. 72% feel that they have a do not have common vision for social media, where lines of business and business functions work together. 88% do not have a plan that looks beyond the next year. 49% said that top management were “informed, engaged and aligned with their companies’ social strategy.”
  • 30. WE DON’T DEFINE SOCIAL ROI CORRECTLY
  • 31. MEASURING THE RIGHT THINGS IS CRUCIAL
  • 32. LOOKING AT A WIDER VIEW OF SUCCESS ALLOWS FOR FULL ROI
  • 33. YOU MUST FULLY MEASURE SOCIAL!!!
  • 34. REDEFINING SOCIAL ROI IS ACTUALLY QUITE EASY USING A DMP DMP Ecommerce Website Social Search Mobile Offline Purchase
  • 35. A DMP ALLOWS YOU TO DO THREE SIMPLE TASKS DMP Organize data so you can use it Create actionable insight Connect to other marketing platforms
  • 36. USING BIG SOCIAL DATA IN A DMP WILL DRIVE ROI Business • Product • Insight • Personalization Marketing • Email • Display • Content
  • 37. FINAL THOUGHTS
  • 38. SOCIAL CAN SIT AT THE HEART OF YOUR BUSINESS DMP technology can drive change Think continuous evolution, not instantaneous Align social goals with your individual business goals Sell the concept internally Create one team for big data Use your own data supplemented with third party data
  • 39. 3 IMMEDIATE TAKEAWAY ACTIONS Remarket your Social activity during campaigns 1 Ensure Social is fully tracked and sharable 2 Investigate DMPs to connect Social 3
  • 40. THE ISSUE IS NOT THAT YOU ARE ACQUIRING LARGE AMOUNTS OF DATA. YOU DEFINITELY HAVE BIG DATA. IT'S WHAT YOU DO WITH YOUR BIG DATA THAT MATTERS. HARNESSING AND USING RELEVANT DATA IS KEY. THIS IS THE VISION FOR BIG DATA.
  • 41. THANK YOU

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