0
Release the Stories
in Your Organization




Robert Stjernström
0   © Acando AB   2009-11-11
Let me introduce you to YOU




© Acando AB
YOU were born some years ago




© Acando AB
like everyone else – YOU have
                 your ORIGIN




© Acando AB
YOUR stories




© Acando AB
YOUR stories



Joy
100
                     range from
 90                     here
 80

 70

 60

 50

 40

 30

 20

 1...
YOUR stories



Joy
100

 90
                       to here
 80

 70

 60

 50

 40

 30

 20

 10

  0
                  ...
YOUR stories



Joy
100

 90
                      over time
 80

 70

 60

 50

 40

 30

 20

 10

  0
                 ...
YOUR stories



                 childhood and all the
              experiences that made you
               WHO YOU ARE ...
YOUR stories



              and as of today and YOUR
                DAILY EXPERIENCES




© Acando AB
YOUR stories



              and YOUR DREAMS ABOUT
                    THE FUTURE




© Acando AB
this might be true

                                 but what does it

                                         have to do...
a corporation is an individual consisting of individuals




   © Acando AB
with a past, present and dreams about the future




   © Acando AB
with stories everywhere: individual, collective, conscious,
unconscious, contemporary, historical, future




   © Acando ...
and what the corporation creates
                                             Branding




    Annual reports




        ...
Branding




       Annual reports




                                Products and services




16   © Acando AB   2009-1...
so a corporation is a story




17    © Acando AB   2009-11-11
so a corporation is a story



                    that creates nothing but




18    © Acando AB   2009-11-11
so a corporation is a story



                    that creates nothing but



                                           ...
yeah,


                                but WHY should I


                                  BOTHER?


20   © Acando AB   ...
#1 information overflow and rapid social
               change makes us crave for meaning




© Acando AB
#1 information overflow and rapid social
                change makes us crave for meaning

30 %                          ...
we must increase
we must save
               #1 information overflow and rapid social
                change makes us crav...
lousy leadership
                 #1 information overflow and rapid social
inefficiency      change makes us crave for mea...
once upon a time …
                #1 information overflow and rapid social
                 change makes us crave for mea...
© Acando AB
70 % of change initiatives fail (Kotter)

                                     no technology required
              no lar...
I get it


                                now show me


                                  HOW!


28   © Acando AB   2009-...
Me!




29   © Acando AB   2009-11-11
The Me Story
                                                   Communicate traits and experiences to
                    ...
The Success Story
An example of a successful activity
to create a feeling of possibility,
increase trust and communicate
v...
The Change Story
                                                An example where the change
                             ...
The Company Value
                               Story

                               Communicate the company’s values
  ...
The Rumor Anesthetic
                                                The use of facts or irony to decrease
               ...
The Knowledge and
Experience Sharing Story
An example of a problem or a
challenge and the methods used to
solve it




   ...
“Everything that exists is
                here because someone
                        dreamed it up”
                   ...
The Vision Story
 Envisioning a future state to create
 understanding and motivation




               move the audience,...
The Coffee Machine
Story
Quickly communicate your values
and why you and your ideas are
valuable




                     ...
The Coffee Machine
Story
Quickly communicate your values
and why you and your You speak
                     ideas are    ...
The Coffee Machine
Story
Quickly communicate your values
and why you and your You speak
                     ideas are    ...
The Coffee Machine
Story
Quickly communicate your values
and why you and your You speak
                     ideas are    ...
ok,
  “The choice for leaders in business and organizations is
not whether to be involved in storytelling – they can hardl...
“Sensemaking consists of attempts to integrate a new
                                   event into a plot”

              ...
Change Management




                                70% failure


                        Storytelling most important
  ...
Knowledge Management



                                                              Learning by sharing


              ...
“To start a culture change
all we need to do is two
simple things:

1. Do dramatic story-
worthy things that
represent the...
Corporate Culture



                                            Stories stores the culture


                            ...
Branding



                                          True stories to convey value


                                     ...
Information Management




       We need to understand the
       information at our fingertips


     Information leads ...
wait a minute,
  “The choice for leaders in business and organizations is
not whether to this is overwhelming ... can hard...
co-worker, manager,
                                      consultant




                                               Un...
fair enough
  “The choice for leaders in business and organizations is
                      and   where
not whether to be...
“Stories are all around
              us, in words and
              sounds, in what we see
              and in what we f...
Identify Stories in Your
                                Organization

Stories already exist in your
        organization
...
Identify Stories in Your
                                Organization

Stories already exist in your
        organization
...
Identify Stories in Your
                                 Organization

  Stories already exist in your
          organiza...
Identify Stories in Your
                            Organization

  Stories already exist in your
          organization
...
if you love someone




58   © Acando AB   2009-11-11
set them free




59   © Acando AB   2009-11-11
© Acando AB
Thank you!




61   © Acando AB   2009-11-11
Robert Stjernström
                         management consultant that helps organizations
                         optimi...
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Release The Stories In Your Organization

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This is a presentation about organizational storytelling – how we all are storytelling creatures and how that affect organizations. You’ll find hands-on tips for different stories for different occasions, and also a brief description of a method of how to elicit stories, to eventually set them free. Please contact me if you have any questions. Enjoy!

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  • my contact no. is 8103123056 im a engg. student plz tell me about this .,how can i upload my short stories and m script
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  • how i will send my any stories in any stories organizations im only 22 year my self mukul anand... plz tell me
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  • Stories are the most important things in our life. If there were no stories there would be no world. I co-created a writers authoring website called IMASTORY. Purpose being get more people to write and read. Cell phones have put a damper on writing and life. Young folks never look up. We have received almost 1,0000 stories from around the world. Unless they are marked private you can read them all. Many are amazing. IMASTORY IS FREE.. ☂ whttp://www.imastory.com/
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  • Awesome ! This is an amazing way to present a case for the power of Stories ! I will wait for more posts from you.
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  • Robert, ejoyed the economy and clarity of your message. Have posted copy on our public speaking blog www,thelondonspeaker.com Am sure our readers will enjoy watching your slideshow. Dorothea
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Transcript of "Release The Stories In Your Organization"

  1. 1. Release the Stories in Your Organization Robert Stjernström 0 © Acando AB 2009-11-11
  2. 2. Let me introduce you to YOU © Acando AB
  3. 3. YOU were born some years ago © Acando AB
  4. 4. like everyone else – YOU have your ORIGIN © Acando AB
  5. 5. YOUR stories © Acando AB
  6. 6. YOUR stories Joy 100 range from 90 here 80 70 60 50 40 30 20 10 0 Age © Acando AB
  7. 7. YOUR stories Joy 100 90 to here 80 70 60 50 40 30 20 10 0 Age © Acando AB
  8. 8. YOUR stories Joy 100 90 over time 80 70 60 50 40 30 20 10 0 Age © Acando AB
  9. 9. YOUR stories childhood and all the experiences that made you WHO YOU ARE TODAY © Acando AB
  10. 10. YOUR stories and as of today and YOUR DAILY EXPERIENCES © Acando AB
  11. 11. YOUR stories and YOUR DREAMS ABOUT THE FUTURE © Acando AB
  12. 12. this might be true but what does it have to do with organizational storytelling? 11 © Acando AB 2009-11-11
  13. 13. a corporation is an individual consisting of individuals © Acando AB
  14. 14. with a past, present and dreams about the future © Acando AB
  15. 15. with stories everywhere: individual, collective, conscious, unconscious, contemporary, historical, future © Acando AB
  16. 16. and what the corporation creates Branding Annual reports Products and services © Acando AB
  17. 17. Branding Annual reports Products and services 16 © Acando AB 2009-11-11
  18. 18. so a corporation is a story 17 © Acando AB 2009-11-11
  19. 19. so a corporation is a story that creates nothing but 18 © Acando AB 2009-11-11
  20. 20. so a corporation is a story that creates nothing but stories 19 © Acando AB 2009-11-11
  21. 21. yeah, but WHY should I BOTHER? 20 © Acando AB 2009-11-11
  22. 22. #1 information overflow and rapid social change makes us crave for meaning © Acando AB
  23. 23. #1 information overflow and rapid social change makes us crave for meaning 30 % 200 M$ #2 facts convince the rational mind, not 100 M€ our emotions 10 % 3 months 3 years 1 year © Acando AB
  24. 24. we must increase we must save #1 information overflow and rapid social change makes us crave for meaning 200 M$ 30 % #2 facts convince the rational mind, not 100 M€ our emotions 10 % #3 while facts are dots on a screen – in story connects facts to something meaningful 3 months 3 years 1 year in order to survive © Acando AB increased market share
  25. 25. lousy leadership #1 information overflow and rapid social inefficiency change makes us crave for meaning #2 facts convince the rational mind, not our emotions low value #3 while facts are dots on a screen – story connects facts to something high meaningful spending #4 when the naked truth walk through town everyone shut their windows better competitors incompetent employees © Acando AB
  26. 26. once upon a time … #1 information overflow and rapid social change makes us crave for meaning imagine #2 facts convince the rational mind, not our emotions picture #3 while facts are dots on a screen – yourself story connects facts to something meaningful what if? #4 when the naked truth walk through town everyone shut their windows #5 stories transcends us to an alternate state of mind, a sort of hypnosis © Acando AB
  27. 27. © Acando AB
  28. 28. 70 % of change initiatives fail (Kotter) no technology required no large investment immediate we are already result storytellers managers talk 78 % of the time (Mintzberg) makes people remember storytelling is the most important success factor (McKinsey) inclusive - invites to collaboration we can all be better storytellers makes sense of sequences of events © Acando AB
  29. 29. I get it now show me HOW! 28 © Acando AB 2009-11-11
  30. 30. Me! 29 © Acando AB 2009-11-11
  31. 31. The Me Story Communicate traits and experiences to make a lasting first impression and You! increase trust You! You! You! You! You! You! You! You! You! unexpected, credible / true, human 30 © Acando AB 2009-11-11
  32. 32. The Success Story An example of a successful activity to create a feeling of possibility, increase trust and communicate values. move the audience, unexpected, credible / true, human, emotional, simple © Acando AB
  33. 33. The Change Story An example where the change already has occurred to create understanding and motivation Facts may convince executives Stories ignite action What’s in it for me, my colleagues, my organization Stories about what we do and are going to do credible / true, simple © Acando AB
  34. 34. The Company Value Story Communicate the company’s values through it’s true actions credible / true, simple © Acando AB
  35. 35. The Rumor Anesthetic The use of facts or irony to decrease the impact of false rumors and contra-stories human, credible / true 34 © Acando AB 2009-11-11
  36. 36. The Knowledge and Experience Sharing Story An example of a problem or a challenge and the methods used to solve it credible / true / factual, simple 35 © Acando AB 2009-11-11
  37. 37. “Everything that exists is here because someone dreamed it up” Neil Gaiman © Acando AB
  38. 38. The Vision Story Envisioning a future state to create understanding and motivation move the audience, simple / no details, credible / true, emotional 37 © Acando AB 2009-11-11
  39. 39. The Coffee Machine Story Quickly communicate your values and why you and your ideas are valuable simple / short © Acando AB
  40. 40. The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable simple / short © Acando AB
  41. 41. The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable 1 minute = 1/3 of a written page simple / short © Acando AB
  42. 42. The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable 1 minute = 1/3 of a written page How much do you prepare? simple / short © Acando AB
  43. 43. ok, “The choice for leaders in business and organizations is not whether to be involved in storytelling – they can hardly do otherwise” but where do I use the Steve Denning stories? © Acando AB
  44. 44. “Sensemaking consists of attempts to integrate a new event into a plot” Barbara Czarniawska © Acando AB
  45. 45. Change Management 70% failure Storytelling most important success factor Creates a sense of meaning Understanding and motivation The Me Story, The Success Story, The Change Story, The Rumor Anesthetic, The Vision Story, The Coffee Machine Story © Acando AB
  46. 46. Knowledge Management Learning by sharing Transform tacit knowledge to explicit Dramatic stories with vivid images are easy to remember Storytelling is not good for critical skills The Knowledge and Experience Sharing Story 45 © Acando AB 2009-11-11
  47. 47. “To start a culture change all we need to do is two simple things: 1. Do dramatic story- worthy things that represent the culture we want to create. Then let other people tell stories about it. 2. Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them” Peter Bregman, Harvard Business Review © Acando AB
  48. 48. Corporate Culture Stories stores the culture Stories to identify existing culture Stories to influence existing culture Stories creates counter stories The Company Value Story, The Rumor Anesthetic, The Knowledge and Experience Sharing Story © Acando AB
  49. 49. Branding True stories to convey value Made up stories to add value and entertain Based on the organization, product or service Story most important for the total experience of the brand The Company Value Story, The Rumor Anesthetic © Acando AB
  50. 50. Information Management We need to understand the information at our fingertips Information leads to knowledge Leads to decision Leads to change and new information The Success Story, The Change Story, The Knowledge and Experience Sharing Story, The Vision Story 49 © Acando AB 2009-11-11
  51. 51. wait a minute, “The choice for leaders in business and organizations is not whether to this is overwhelming ... can hardly be involved in storytelling – they do otherwise” where do I start as a Steve Denning co-worker, manager or as a consultant? © Acando AB
  52. 52. co-worker, manager, consultant Understand the power of stories Know different kind of stories for different occasions Tell your and other’s stories, and let others tell yours Keep a library of stories The Me Story, The Success Story, The Change Story, The Company Value Story, The Rumor Anesthetic, The Knowledge and Experience Sharing Story, The Vision Story, The Coffee Machine Story 51 © Acando AB 2009-11-11
  53. 53. fair enough “The choice for leaders in business and organizations is and where not whether to be involved in storytelling – they can hardly do otherwise” do I find Steve Denning the stories? © Acando AB
  54. 54. “Stories are all around us, in words and sounds, in what we see and in what we feel; everything is a story, everything tells a story” Frank A. Mills © Acando AB
  55. 55. Identify Stories in Your Organization Stories already exist in your organization telling a story leads to people opening up and sharing their stories © Acando AB
  56. 56. Identify Stories in Your Organization Stories already exist in your organization Clarify strategic purpose telling a story leads to people opening up and sharing their stories © Acando AB
  57. 57. Identify Stories in Your Organization Stories already exist in your organization Clarify strategic purpose Elicit through interviews or work shops telling a story leads to people opening up and sharing their stories © Acando AB
  58. 58. Identify Stories in Your Organization Stories already exist in your organization Clarify strategic purpose Elicit through interviews or work shops Strengthen, communicate and… © Acando AB
  59. 59. if you love someone 58 © Acando AB 2009-11-11
  60. 60. set them free 59 © Acando AB 2009-11-11
  61. 61. © Acando AB
  62. 62. Thank you! 61 © Acando AB 2009-11-11
  63. 63. Robert Stjernström management consultant that helps organizations optimize their business using Storytelling and IT www.enterprisestorytelling.se robert.stjernstrom@acando.com twitter.com/rbrtstar special thanks to Oscar Berg and Lisa Stjernström for inspiration 62 © Acando AB 2009-11-11
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