DMCI Torre De Manila Condo Project Presentation
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DMCI Torre De Manila Condo Project Presentation

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Torre de Manila, DMCI Homes’ newest one-tower condominium, is an exclusive residential community right in the heart of the city. Near exclusively in Manila National Park (Rizal Park) . ...

Torre de Manila, DMCI Homes’ newest one-tower condominium, is an exclusive residential community right in the heart of the city. Near exclusively in Manila National Park (Rizal Park) .
Leading universities, reputable hospitals, and key business and commercial centers of the Metro area all within easy drive or commute.

Now you don’t have to travel far to ease off. Torre de Manila’s resort-inspired amenities let you spend more time hanging out with friends and family. Play basketball, badminton or take a luxurious dip in the stylishly appointed lounge pool.

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DMCI Torre De Manila Condo Project Presentation Presentation Transcript

  • 1. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 2. WHO IS YOUR TARGET CUSTOMER? Their DEMOGRAPHICS By geographic location Mainly from Manila, and to some extent, from the Pasay area Halfway home market, those from Provinces namely Cavite, Batangas, Laguna, and Rizal By need/motivation Comfort zoners and status achievers By family life cycle Married couples and early nesters By SEC (gross monthly family income) B – PhP130K C1 – PhP100K Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 3. WHO IS YOUR TARGET CUSTOMER? Their PSYCHOGRAPHICS STATUS ACHIEVERS POSITIVE NEGATIVE COMFORT ZONERS POSITIVE NEGATIVE Extremely self-conscious + Affluent image-driven Assurance of good fortune + well-known names + accessibility to establishments Relief from city stress (i.e., scenic view with enough space & freedom to move/expand/ customize) + Private/Secure Quality + Financial leeway+ Other offers Preference for established, trusted & highly recommended developers who offer the best Simple/Uncomplicated life + Introverted+ Reliance on Professionals House as legacy & for happy family life Saving for children & retirement Assurance of good fortune+ well-known names + accessibility to establishments Career-oriented/Workaholic Career-oriented + Workaholic Price & quality over style/design Outdoor life + Celebrations Price & quality over style/design Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 4. WHO IS YOUR TARGET CUSTOMER? The Status Achievers Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 5. WHO IS YOUR TARGET CUSTOMER? The Comfort Zoners Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 6. WHAT’S INSIDE YOUR CUSTOMER’S MIND? Their NEEDS • WHAT THEY USUALLY SAY THEY WANT (explicit need) – Shelter – Investment – Convenient location – Affordable price – Societal / familial demands – Need for a scenery change • WHAT THEY USUALLY MEAN (implicit need) – Pride / recognition – Security / comfort – Belongingness – Enjoyment / happiness – Independence – Privacy – Sense of achievement – Legacy to children Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 7. WHAT’S INSIDE YOUR CUSTOMER’S MIND? Their Top CONSIDERATIONS 1. Primary considerations – Location – Price (Affordability) – Developer 2. Environmental elements – Security – Communities 3. Preference-driven – Amenities – Design / look Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 8. WHAT’S INSIDE YOUR CUSTOMER’S MIND? Their DECISION-MAKING PROCESS Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 9. WHO ELSE INFLUENCES THE DECISION? The INFLUENCERS to their purchase decision Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 10. WHAT’S INSIDE YOUR CUSTOMER’S MIND? The OTHER OPTIONS in their mind RFO DATE NO. OF BLDGS. NO. OF FLOORS TOTAL UNITS FOR SALE - 1 Bldg 43 Flrs 852 RFO DATE NO. OF BLDGS. 7 Bldgs 5 Flrs NO. OF FLOORS TOTAL UNITS 1,475 FOR SALE Apr-06 Bldg 1 Dec-11; Bldg 2 Dec-12 8 1 Bldg 43 Flrs Bldgs 18-20 Flrs 852 1,050 31,500 10,224 Jul-08 Jul-09 RFO Twr 1-5 Dec. 2013-16 7 Bldgs 5 Flrs 7 Twrs. 15-30 Flrs. 1,475 1,467 Penafrancia St., Manila Manila Binondo, Paco, 21,959 1,369 Apr-06 Feb-10 Bldg 1 Dec-11; Bldg 2 2013 Dec-12 8 Bldgs 18-20 Flrs 1 Bldg 32 1,050 242 1622 J. Bocobo St., Malate, Concepcion St., Ermita, Manila Manila 10,224 951 Jul-09 Jul-10 Twr 1-5 Dec. 2013-16 Sept. 2012 7 Twrs. 15-30 Flrs. 1 Twr. 50 Flrs. 1,467 824 Binondo, Manila Adriatico Street, Malate, Manila 1,369 - Feb-10 Feb-07 Bldg 2013 1 Dec-13 1 Bldg Flrs 1 Bldg 3832 242 638 Prince Jun Prop. Mirobeni Hldgs. 951 1,120 Jul-10 May-07 Sept. 2011 Dec. 2012 1 Twr. 50 Flrs. 1 Twr. 38 Flrs. 824 739 MALATE BAYVIEW MANSION VICTORIA DE MANILA 2 Malate Bayview New Development Mansion San Jose Builders Corporation 1622 J. St., cor. Dr. Vazquez Pedro Gil Bocobo St., Malate, Manila St., Malate, Manila 2,850 Feb-07 Dec-10 Bldg 1 Dec-13 Dec. 2014 1 Bldg 38 Flrs 1 Twr. 45 Flrs. 638 1,820 UNIVERSITY TOWER MALATE VICTORIA DE MALATE Twr 1-2 PrinceSan Jose New Jun Prop. Hldgs. Builders Taft Ave., cor. Gen. Malvar St., Adriatico Street, Malate, Manila Malate, Manila Pedro Gil St., cor. Dr. Vazquez Angel Linao cor. Pres. Quirino St.,Ave., Manila Malate, Manila 1,120 3,500 May-07 Jan-11 Dec. 2011 Dec. 2014 1 Twr. 45 Flrs. 2 Twrs. 38 Flrs. 739 2,520 2,850 3,590 Dec-10 Jun-11 Dec.2016 1H 2014 1 Twr. 45 Flrs. 1 Bldg 57 Flrs 1,820 3,378 3,500 1,382 Jan-11 Jun-11 Dec.2016 3Q 2014 2 Twrs. 39 Flrs. 1 Bldg. 45 Flrs. 2,520 1,141 3,590 1,105 Jun-11 Sep-10 1H 2016 Sept. 2013 1 Bldg 57 Flrs 1 Twr. 35 Flrs. 3,378 684 1,382 1,626 Jun-11 Dec-09 3Q 2013 Dec.2016 1 Bldg. 40 Flrs. 4 Twrs. 39 Flrs. 1,141 905 1,105 1,221 Sep-10 Jun-11 Sept. 2013 Dec. 2013 1 Twr. 35 Flrs. 1 Bldg 21 Flrs 684 561 1,626 - Dec-09 Nov-11 Dec. 2013 2,016 4 Twrs. 40 Flrs. 3 Bldgs. 22-30 Flrs. 905 2,028 1,221 Jun-11 Dec. 2013 1 Bldg 21 Flrs 561 Contact Us (+63) 939 376 5915 PROJECT NAME (+63) 907 841 1406 www.caviterealstate.com LAND AREA SALES (SQ.M.) LAUNCH DEVELOPER LOCATION JAI ALAI PROPERTY DMCI Homes Along Taft Avenue, Manila (fronting Rizal Park) PROJECT NAME LA VERTI RESIDENCES DEVELOPER DMCI Homes LOCATION Along Taft Avenue, Manila JAI ALAI PROPERTY Twr 1-4 PENINSULA GARDEN DMCI Homes Federal Land Along Taft Avenue, Manila Penafrancia St., Paco, Manila (fronting Rizal Park) 7,717 21,959 LA VERTI RESIDENCES Twr 1-5 SUNTRUST PARKVIEW DMCI Homes Suntrust Along Taft Avenue, Manila Concepcion St., Ermita, Manila PENINSULA MANSIONTwr 1-4 RIVERVIEW GARDEN Federal Land Federal Land Suntrust Mirobeni SUNTRUST PARKVIEW Twr 1-5 BIRCH TOWER Malate Bayview RIVERVIEW MANSION Federal Land MALATE BAYVIEW MANSION Mansion Development Corporation BIRCH TOWER UNIVERSITY TOWER MALATE VICTORIA DE MANILA 2 GREEN RESIDENCES VICTORIA CONDO HOMES 1-2 CAMELLA DE MALATE Twr GREEN RESIDENCES 2 TORRE LORENZO CAMELLA CONDO HOMES 8 ADRIATICO 2 TORRE LORENZO STUDIO ZEN New San Jose SMDC Builders New San Jose VistaBuilders Residences Grand Metro Lorenzo SMDC Corp. Vista Residences Eton Properties Grand Metro Lorenzo Filinvest Corp. 8 ADRIATICO Eton Avida AVIDA TOWERS PRIMEA TAFT Twr 1-3Properties STUDIO ZEN Filinvest Taft Ave., cor. Gen. Malvar St., 2241 Taft Avenue, Malate, Malate, Manila Manila Angel Linao Avenue, Malate, 2587 Taft cor. Pres. Quirino Ave., Manila Manila 2241 Taft Avenue, Malate, Taft Ave., cor. P. Ocampo St., Manila Malate, Manila 2587 Taft St., cor. P. Faura M. AdriaticoAvenue, Malate, Manila St., Malate, Manila Taft Ave., cor. P. Ocampo St., 1881 Taft Avenue, Brgy. San Malate, Manila Isidro, Pasay City Along Taft Avenue and Donada M. Adriatico St., cor. P. Faura St., Barangay 34, Zone 3, Pasay St., Malate, Manila City 1881 Taft Avenue, Brgy. San 7,717 - LAND AREA SALES 31,500 Jul-08 (SQ.M.) LAUNCH RFO
  • 11. WHAT’S INSIDE YOUR CUSTOMER’S MIND? The OTHER OPTIONS in their mind 10 9 8 7 8 Adriatico (Eton Properties) 6 University Tower Malate (Prince Jun Prop. Hldgs) 5 Suntrust Parkview (Suntrust) 4 Riverview Mansion (Fedral Land) 3 2 1 Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Peninsula Garden (Federal Land) Torre de Manila (DMCI Homes) 0 *AFFORDABILITY: Based on price per square meter Source: Competition Scan-Madrigal Property by the Marketing Research Team, November 2011
  • 12. Perceptual Maps (Affordability vs Location) 10 Suntrust Parkview   Riverview Mansion Peninsula Garden    0 *AFFORDABILITY: Based on price per square meter 0 University Tower Malate 8 Adriatico AFFORDABILITY 10 LOCATION Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Source: Competition Scan-Madrigal Property by the Marketing Research Team, November 2011
  • 13. Perceptual Maps (Affordability vs Developer) 10 Suntrust Parkview  Riverview Mansion University Tower Malate    0 *AFFORDABILITY: Based on price per square meter 0 Peninsula Garden 8 Adriatico AFFORDABILITY 10 DEVELOPER Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Source: Competition Scan-Madrigal Property by the Marketing Research Team, November 2011
  • 14. Perceptual Maps (Location vs Developer) 10 University Tower Malate   8 Adriatico  Suntrust Parkview  Riverview Mansion Peninsula Garden 0 10 0 LOCATION DEVELOPER Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Source: Competition Scan-Madrigal Property by the Marketing Research Team, November 2011
  • 15. Brand Logo Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 16. Design Inspiration The Torre de Manila logo consists of a mark and logotype that represents the development’s modern Art Deco architecture. The mark consists of four (4) color blocks depicting the building’s façade and Sky Patio. The mark mimics a sense movement portraying the project location’s dynamism. The organic of colors grey, maroon, burnt sienna and green were used to reflect the property’s thrust for resort-inspired lifestyle. The logotype uses the Surrounding font to achieve a clean and modern look. The logo, as well as the subsequent artwork derived from it, was inspired by beautiful and intricate stained glass art deco windows during the 1920s and 1930s. These were characterized by geometric shapes with intense colors, laid out in a repetitive pattern. For instance, the old Manila Metropolitan Theater’s façade had a beautiful Contact Us (+63) 939 376 5915 stained glass window. (+63) 907 841 1406 www.caviterealstate.com
  • 17. HOW CAN YOU SOLVE YOUR CUSTOMERS’ NEEDS? What SETS IT APART from the other options • Point of Parity – A new residential community (high rise condominium) in Manila • Point of Difference – The HRB around the vicinity that TRULY caters to young, starting families; with focus on exclusivity and privacy – The development is designed for end-users, not investors Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 18. HOW CAN YOU SOLVE YOUR CUSTOMERS’ NEEDS? Why would your customers BELIEVE you • Inventory mix (TDM’s is comprised of predominantly bigger units*) – 2 BR units comprise 47.8% of the inventory – 3 BR units comprise 17.6% of the inventory • Family-oriented amenities • All the other DMCI Homes developments (new and existing ones) • No commercial establishments open for non-residents Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 19. HOW CAN YOU SOLVE YOUR CUSTOMERS’ NEEDS? Your product AT A GLANCE • • • • Art Deco (contemporary) building Building with innovative design Resort-inspired living Most family-oriented development in the area (exclusivity and privacy) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 20. Project Overview ADDRESS: Taft Avenue, Ermita, Manila LAND AREA: 7,448 square meters TYPE OF DEVELOPMENT: • High-Rise Residential Condominium • 1 Building • 42 Stories • Single Loaded Corridors ARCHITECTURAL THEME: Contemporary Art Deco UNIT TYPES: 1-BR, 2-BR and 3-BR TOTAL UNITS: 923 units NO. OF PARKING LOTS: 702 slots (~65%) OPEN SPACE: 66.5% of land area (approx 4,958sqm) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 21. How To Get There From EDSA 1. Turn right to Roxas Blvd 2. Continue up Roxas Blvd. Take the flyover upon reaching the Gil Puyat-Roxas Blvd Intersection 3. Turn right to T.M. Kalaw 4. Turn left to Taft Avenue 5. TDM will be at the right side right across Rizal Park. From Makati CBD 1. 2. 3. 4. 5. 6. Take Gil Puyat Ave. Continue up Gil Puyat. Cross Osmena Highway Turn right to Roxas Blvd. Turn right to T.M. Kalaw Turn left to Taft Avenue TDM will be at the right side right across Rizal Park. From Quezon City 1. From the Elliptical Circle take Quezon Ave. to España Blvd. 2. Continue along España Blvd. then turn left to take the Quezon Blvd. underpass. 3. After crossing Quezon Bridge, turn left to P. Burgos St. 4. Continue up to Taft Ave. 5. TDM will be at the left side right across Rizal Park. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 22. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Our Neighbors
  • 23. Only 15 Minutes Away • Philippine International Convention Center • Cultural Center of the Philippines • World Trade Center • Mall of Asia Complex • Star City Complex • Manila Ocean Park Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 24. The Architecture • ART DECO is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era breaking away from older architecture. • ART DECO was meant to reflect a style of its own: Modern. It embodied all that was thought of as “modern” representing the advent of all the amenities of modern society brought on by the industrial revolution. Art Deco design influences were expressed in the crystalline and faceted forms of decorative Cubism and Futurism.  No more Ionic, Doric, or Corinthian columns  No more fancy classic, frilly window casings and pediments  No more fancy shields/cartouches, urns, olive branches, garlands, medallions and reed bundles. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 25. Site Development Plan Porte Cochere Pool Deck Lounge Pool Kiddie Pool Basketball Court Tree Court Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Play Area
  • 26. Torre De Manila OUTDOOR AMENITIES Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 27. Outdoor Amenities 1. Podium Garden 2. Porte Cochere 3. Kiddie Pool 4. Lounge Pool 5. Basketball Court 6. Tree Court Area / Thematic Gardens / Linear Park Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 28. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 29. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 30. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 31. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 32. Artist’s Illustration of a Building Feature of another DMCI Homes’ Project Podium Garden (at the Sixth Floor) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Take in the sunshine, and relax to a view of historic Manila by the podium garden
  • 33. Torre De Manila BUILDING AMENITIES Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 34. Open Lounge An open air lounge allowing residents an enjoyable and unspoiled view of the outdoor amenities. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 35. Reception Lobby Experience the grandeur of a hotel-like lobby with high ceilings and a round-the-clock receptionist to facilitate and assist residents and guests. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 36. Entertainment Room and Game Area Spend the day by watching movies, singing karaoke or playing billiards and board games, with your family and friends at your convenience Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 37. Fitness Gym Stay fit and healthy all in the exclusive comfort that Torre De Manila provides. Artist’s Illustration of an Amenity of another DMCI Homes’ Project Indoor Badminton Court Play a game of Badminton without having to leave the exclusive confines of Torre De Manila Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Artist’s Illustration of an Amenity of another DMCI Homes’ Project
  • 38. Roof Deck Gardens Take in an inspiring view of Luneta Park at sunset or sunrise with the Manila Bay on the horizon Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Artist’s Illustration of an Amenity of another DMCI Homes’ Project
  • 39. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Sky Lounge Unwind the day and enjoy the lights of historic Luneta park with a cocktail in the Skylounge
  • 40. Torre De Manila BUILDING FEATURES Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 41. Main Entrance Leave all your worries at the gate and allow the Contemporary Art Deco inspired resort ambiance of Torre de Manila to envelop all your senses in its safety and exclusivity. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 42. Sky Patios Open sky gardens adorned with soothing water features, and lush landscaping for your peace of mind. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 43. Atrium Expansive atriums allowing natural light and air to cycle throughout the single loaded corridors built with the DMCI Homes innovative Lumiventt Technology. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 44. High Speed Elevators Six high-speed elevators are provided for the residents and guests expediency. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Sample Photo only of the Elevator Lobby
  • 45. Artist’s Illustration of an Amenity of another DMCI Homes’ Project Artist’s Illustration of an Amenity of another DMCI Homes’ Project Convenience Store, Laundry Station and Water Refilling Station Practicality made available to residents without having to step a foot outside of Torre De Manila. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Artist’s Illustration of an Amenity of another DMCI Homes’ Project
  • 46. Torre De Manila PROPERTY MANAGEMENT OFFICE Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 47. PMO services 24-hour roving security, turnover assistance, and assistance with basic utilities are just some of the services provided by the PMO solely for Contact Us (+63) 939 376 5915 Torre De Manila residents (+63) 907 841 1406 www.caviterealstate.com
  • 48. Torre De Manila FLOOR LAYOUTS Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 49. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 50. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 51. Torre De Manila UNIT LAYOUTS Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 52. Unit Mix TYPE OF UNIT 1 BEDROOM A (INNER) 1 BEDROOM B (INNER) 2 BEDROOM A (INNER) 2 BEDROOM B (INNER) 2 BEDROOM C (INNER) 2 BEDROOM DELUXE (INNER) 3 BEDROOM (END) Description Type A 1BR with balcony Type B 1BR with balcony Type A 2BR with balcony Type B 2BR with balcony 2BR located at Mezzanine 2BR located at Mezzanine Regular 3-BR Unit Layout Unit Area (Sqm) 28.0 30.0 48.0 48.0 46.0 72.0 65.0 Gross Area No. of Units (Sqm) 30.5 160 37.0 160 55.0 276 55.0 162 53.0 2 79.0 1 80.0 162 923 % 17.3% 17.3% 29.9% 17.6% 0.2% 0.1% 17.6% 100.0% Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 53. 160 units Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 54. 160 units Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 55. 276 units Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 56. 162 units Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 57. 2 units Located at the Mezzanine Floor only Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 58. 1 unit Located at the Mezzanine Floor only Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 59. 162 units Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 60. Optional Layout Tandem combination of two (2) 2-Bedroom units 1. Two (2) 2BR A 2. One 2BR A & One 2BR B Note: All tandem requests are subject for approval Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 61. HOW DO WE REACH THEM? The way we CONNECT and COMMUNICATE to them • GOAL: To convince the young, upper-income buyers/upgraders within Manila, Pasay, and nearby areas that DMCI Homes Torre de Manila will deliver resort-inspired living and the perfect home for their small families because of its excellent location, quality of its communities, first-rate architectural design and amenities, emphasis on exclusivity, as it is a development by DMCI Homes. Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 62. Influencing Buyer Behavior: Stage 1 - Pique Curiosity • Target audience – Primary target market – Key influencers • Goal – To pique the target audience’s curiosity about the development / get them to want to know more what the campaign is about (go to TDM website) • Execution (Two-pronged) – Offline (First Prong) • Surround the site with different types of merchandise (billboards, lamppost banners, pillar banners) • The merchandising materials will all point to the site • On-site billboard should encourage people to login to the TDM website to know more Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 63. Influencing Buyer Behavior: Stage 1 - Pique Curiosity • On-site board up Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 64. Influencing Buyer Behavior: Stage 1 - Pique Curiosity • LRT pillar banners Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com • Waiting Shed: beside SaveMore Kalaw and McDo Taft Ave. cor. UN
  • 65. Influencing Buyer Behavior: Stage 1 - Pique Curiosity • Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com • Directional signages Lamppost banners
  • 66. Influencing Buyer Behavior: Stage 1 - Pique Curiosity • Target audience – Primary target market – Key influencers • Goal – To pique the target audience’s curiosity about the • Execution (Two-pronged) – Online (Second Prong) • Web ads (Facebook) • Skinning in forums (FemaleNetwork, Pep.ph) • All these would be linked to development / get them to TDM’s website want to know more what the (torredemanila.info) campaign is about (go to TDM website – torredemanila.info) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 67. Influencing Buyer Behavior: Stage 2 - Build Awareness • Target audience – Primary target market – Key influencers • Goal – After getting curious about • Execution – After the target audience gets curious and logs in to TDM website, a landing page – There will be a prominent link the audience can click to go to the development, the DMCI Home Torre de Manila target audience will get to website (something like “FIND know some basic OUT MORE…”)Us (+63) 939 376 5915 Contact information about TDM (+63) 907 841 1406 www.caviterealstate.com
  • 68. Influencing Buyer Behavior: Stage 3 – Provide Knowledge • Target audience – Primary target market – Key influencers • Goal – Once the target audience becomes aware and interested in the • Execution – Online: DMCI Homes Torre de Manila website; we should have all the information (or alternate information) on property, we have to make sure primary factors that there are enough details in the customers consider for DMCI Homes Torre de Manila purchase (please see next slide) website they can use when comparing properties / doing research on their purchase – Offline: Materials for booth exhibit/sellers’ activities will also be provided Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 69. Influencing Buyer Behavior: Stage 3 – Provide Knowledge • Project leaflet (cover spread) • Project leaflet (inside spread) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 70. Influencing Buyer Behavior: Stage 3 – Provide Knowledge • Project flyer (cover spread) • Project flyer (inside spread) Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com
  • 71. Factors Considered for Purchase Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com Source: A research by Synovate, 2009
  • 72. Influencing Buyer Behavior: Stage 4 – Invite to Experience • Target audience – Primary target market • Goal – In order to further prod customers to purchase (or make a reservation), we have to excite them even further and convince them of what Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com DMCI Homes can offer • Execution – Encourage site tripping (special tab on the website: REQUEST FOR A SCHEDULE FOR SITE TRIPPING • TDM Sales Office (that shows the look and feel that DMCI Homes properties are known for) • Site tripping to various completed DMCI Homes properties
  • 73. THANK YOU!  Good luck and happy selling! Contact Us (+63) 939 376 5915 (+63) 907 841 1406 www.caviterealstate.com