summer 2004 parsons school of design product design catherine chen jessica chen  karen wei
the business case <ul><li>current market trends  </li></ul><ul><li>the number of computer users is growing </li></ul><ul><...
what is strength? <ul><li>strength: </li></ul><ul><li>the state, property, or quality of being strong. </li></ul><ul><li>t...
what is strength?
physical strength
problems
benefits
wrist injury causes types of injury <ul><ul><li>colle’s fracture </li></ul></ul><ul><ul><li>scaphoid fracture </li></ul></...
wrist treatments treatment options treatment type depends on the severity of the injury and needs of the patient.  usually...
wrist statistics statistics wrist fractures are the most common orthopedic injury for individuals under 65 years of age 15...
market analysis <ul><li>target market </li></ul><ul><li>all ages: children, teens, young adults, and adults </li></ul><ul>...
existing products http://www.docortho.com/isroot/Stores/DocOrtho/SiteImages/catalog.pdf wrist supports & wrist braces thum...
existing products wrist guards jewelry gloves Wristeasy Smart Glove® BIOflex wrist splint BioSkin arm warmers athletic dre...
current landscape <ul><li>the current landscape </li></ul><ul><li>wrist guards are very effective in protecting the wrists...
<ul><li>affordable </li></ul><ul><li>simple </li></ul><ul><li>functional </li></ul><ul><li>aesthetic </li></ul><ul><li>ver...
concept ideation
concept ideation
moda sketches
platinum sketches
toxic sketches
mock-ups 2 splints with rope 2 splints with ribbon 2 splints with elastic
explorations partner with athletic apparel brands  (eg Puma, adidas, nike)  develop a clothing line with optional sleeves ...
sources http://www.imakproducts.com/products/smart_glove.htm http://www.theshoppingchannel.com/product_detail.asp?departme...
fashionable designs to strengthen your body final product
concept embrace you don’t  have  to wear it.  you  want  to wear it.  embrace  it. existing wrist guards are bland and imp...
research summary the wrist?... why the wrist? ... should we be concerned? <ul><li>wrist fractures  are the  most common  f...
the collection fashionable designs to strengthen your body moda platinum toxic show your spirit available at sporting good...
moda fashion faux pas? no way! now you can recuperate in style. find a pattern that fits your lifestyle.   punch desert mi...
moda scenario raine is a director at a top graphic design firm.  through extensive computer use, she has developed carpal ...
moda design materials process
moda accessories
platinum timeless accessories to reflect your personality. what wrist guard? that’s a wrist cuff! description : a set of w...
platinum scenario 4 5 8 10 emma is a 26-year-old aspiring actress n LA. she fractured her wrist snowboarding in Colorado o...
platinum design <ul><li>1. paper and tape mockup to design the ideal shape </li></ul>5. cut out hollow parts with a coping...
platinum accessories precious metals collections sterling silver starting at $100 18k gold starting at $300 platinum call ...
description : toxic wear is our urban line of accessory wrist guards designed to be casual chic, fun and fashionable, and ...
toxic scenario alice, at age 24, has wrist problems due to her love for tennis. her doctor advised her to wear a wrist bra...
<ul><li>toxic is made of nylon, lycra and spandex to provide support and stability. because the material is elastic, it hu...
toxic accessories
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Embrace Process Book Final 071204

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Embrace
a line of fashionable wrist supports and braces for a variety of users and needs.
Summer 2004 Product Design Intensive
Students:
Catherine Chen, Jessica Chen, Karen Wei

Published in: Health & Medicine, Business
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  • hi melina,
    these are student projects and i would need to look to see exactly where you were cited and in what context. this project was done by 3 students in a summer product design intensive class at parsons in nyc. i can give you the students names if you like and have you come to my office if you are in nyc to see the book. let me know, robert
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Embrace Process Book Final 071204

  1. 1. summer 2004 parsons school of design product design catherine chen jessica chen karen wei
  2. 2. the business case <ul><li>current market trends </li></ul><ul><li>the number of computer users is growing </li></ul><ul><li>people are more aware of fashion and design trends </li></ul><ul><li>gym memberships and athletic activity is on the rise </li></ul><ul><li>there will always be a market for wrist guards </li></ul><ul><li>ensure proper wrist posture to minimize computer-related injuries </li></ul><ul><li>stabilize wrist movement post-fracture </li></ul><ul><li>protect wrists during athletic activity </li></ul><ul><li>we have identified a gap in the existing market </li></ul><ul><li>functional products exist, but they are unattractive </li></ul><ul><li>wrist are a prominent part of the body </li></ul><ul><li>people are willing to spend money on accessories </li></ul><ul><li>em brace would </li></ul><ul><li>create an aesthetically pleasing product </li></ul><ul><li>maintain the ergonomics and function of a wrist guard </li></ul><ul><li>serve all markets with a fun, fashionable, and functional product </li></ul>
  3. 3. what is strength? <ul><li>strength: </li></ul><ul><li>the state, property, or quality of being strong. </li></ul><ul><li>the power to resist attack; impregnability. </li></ul><ul><li>the power to resist strain or stress; durability </li></ul><ul><li>the ability to maintain a moral or intellectual position firmly </li></ul><ul><li>capacity or potential for effective action </li></ul><ul><li>a source of power or force. </li></ul><ul><li>degree of intensity, force, effectiveness, or potency </li></ul><ul><li>effective or binding force; efficacy </li></ul><ul><li>firmness of or a continuous rising tendency in prices, as on the stock market </li></ul><ul><li>power derived from the value of playing cards held </li></ul>power . might . energy . force “ it does a body good”
  4. 4. what is strength?
  5. 5. physical strength
  6. 6. problems
  7. 7. benefits
  8. 8. wrist injury causes types of injury <ul><ul><li>colle’s fracture </li></ul></ul><ul><ul><li>scaphoid fracture </li></ul></ul><ul><ul><li>carpal tunnel syndrome </li></ul></ul><ul><ul><li>tendonitis </li></ul></ul><ul><ul><li>sprains and dislocations </li></ul></ul><ul><ul><li>broken bone in forearm </li></ul></ul><ul><ul><li>broken bone in wrist bones </li></ul></ul><ul><ul><li>nerve damage and swelling </li></ul></ul><ul><ul><li>inflammation of tendons </li></ul></ul><ul><ul><li>tearing and stress of ligaments </li></ul></ul><ul><ul><li>exceeding normal limits of flexion and extension </li></ul></ul><ul><li>excessive force exertion at joint </li></ul><ul><li>failures of bone, ligaments or both </li></ul><ul><li>dislocation of joint </li></ul><ul><li>over use injuries (e.g. computing and sports) </li></ul>
  9. 9. wrist treatments treatment options treatment type depends on the severity of the injury and needs of the patient. usually surgery is unnecessary. <ul><li>surgery </li></ul><ul><ul><li>pins and plates </li></ul></ul><ul><ul><li>screws </li></ul></ul><ul><ul><li>injection </li></ul></ul><ul><ul><li>bone graft </li></ul></ul><ul><li>splinting </li></ul><ul><ul><li>plaster cast (time = 6 weeks) </li></ul></ul><ul><ul><li>supportive splint or brace </li></ul></ul>
  10. 10. wrist statistics statistics wrist fractures are the most common orthopedic injury for individuals under 65 years of age 15% of all childhood trauma 37% of skating injuries (1993) 25% of snowboarding injuries 70% of wrist injuries end in fracture
  11. 11. market analysis <ul><li>target market </li></ul><ul><li>all ages: children, teens, young adults, and adults </li></ul><ul><li>people who want to accessorize their wrists and arms </li></ul><ul><li>people who want to disguise a traditional wrist guard </li></ul><ul><li>common injuries </li></ul><ul><li>sports-related fractures </li></ul><ul><li>post-surgery wrist remobilization strength training </li></ul><ul><li>carpal tunnel problems from excessive computer usage </li></ul>demographics population age 20 – 44 100 million (50% male, 50% female) age 45-64 80 million (50% male, 50% female) occupation 34% management, professional, and related (~44 million) 27% sales and office occupations (~20 million) US census 2000
  12. 12. existing products http://www.docortho.com/isroot/Stores/DocOrtho/SiteImages/catalog.pdf wrist supports & wrist braces thumb supports
  13. 13. existing products wrist guards jewelry gloves Wristeasy Smart Glove® BIOflex wrist splint BioSkin arm warmers athletic dressy arm cuffs bracelets other products arm cast cover leg splint finger splint
  14. 14. current landscape <ul><li>the current landscape </li></ul><ul><li>wrist guards are very effective in protecting the wrists </li></ul><ul><li>bracelets and arm cuffs adorn one’s wrist and arms </li></ul><ul><li>gloves decorate and/or keep an arm warm </li></ul><ul><li>no existing products have both the functionality of a wrist guard and the aesthetic appeal of a arm cuff or glove </li></ul><ul><li>justification </li></ul><ul><li>people will spend money on a wrist guard because it is medically necessary </li></ul><ul><li>consumers will spend money to keep up with the latest fashion trends </li></ul><ul><li> em brace can tap both these markets and provide a cross-functional product </li></ul>
  15. 15. <ul><li>affordable </li></ul><ul><li>simple </li></ul><ul><li>functional </li></ul><ul><li>aesthetic </li></ul><ul><li>versatile </li></ul><ul><li>comfortable </li></ul>design criteria $10 - 40 easy to use protective and effective fashion influences use for and after treatment material selection and form the intent of em brace is to increase patient compliance by creating a more fashionable alternative to the traditional wrist brace.
  16. 16. concept ideation
  17. 17. concept ideation
  18. 18. moda sketches
  19. 19. platinum sketches
  20. 20. toxic sketches
  21. 21. mock-ups 2 splints with rope 2 splints with ribbon 2 splints with elastic
  22. 22. explorations partner with athletic apparel brands (eg Puma, adidas, nike) develop a clothing line with optional sleeves for wrist guard inserts (eg sweatshirts) lower cost version of platinum line made from non-precious metals or plastics partner with medical professionals to encourage proper use of wrist guards develop products for other parts of the body (eg knees, ankles, etc)
  23. 23. sources http://www.imakproducts.com/products/smart_glove.htm http://www.theshoppingchannel.com/product_detail.asp?departmentId=3713&itemId=268420&templateCode=GD&showId=2274 http://orthoinfo.aaos.org/brochure/thr_report.cfm?Thread_ID=5&topcategory=Hand http://orthoinfo.aaos.org/fact/thr_report.cfm?Thread_ID=322&topcategory=Hand http://search.nlm.nih.gov/medlineplus/query?FUNCTION=search&PARAMETER=fracture&DISAMBIGUATION=true&SERVER1=server1&SERVER2=server2&START=0&END=25&MAX=500&ASPECT=4 http://www.linsner.com/images/covers/gloves.jpg http://www.oknitting.com/images/gloves.jpg http://www.bridal-originals.co.uk/bridal_images/long-dip-dyed-gloves.jpg http://www.kaystarr.com/shoppe/gloves-pink-on.gif http://winweb.co.jp/wintec/onlineshopping/top/5-brandshop/specialized/GLOVES-zebra.jpg http://www.waveonesports.com/teamgloves.shtml http://www.mikawed.com/pic/gloves/glove_7749_design.jpg http://www.theatrehouse.com/media/gloves_7472_matte.jpg http://bridaltreasures.net/Merchant2/img/gloves_big.jpg http://www.costumes.org/store/advertisers/amazon/other/lurexarmwarmers.jpg http://www.dragonweave.com/cuff-bracelets.html http://www.gothshop.com/img/inventory/6/600009_sm.jpg http://www.tontorim.com/images/ArmCuffStuddedConcho300.jpg http://www.melinahammer.com/arm_adorn/cuff/cuff_full.htm http://www.openshopamsterdam.com/accessories.html http://www.tontorim.com/images/ArmCuffPlatteRiver300.jpg http://www.afghantribalarts.com/images/Jewelry/pashtun/cuffs%20silver%20pashtun%202.JPG http://eliseperelman.safeshopper.com/images/d1bzule.jpg http://www.tribalmax.com/turkoman/022turkcuffTH.jpg www.lauratabor.co.uk/ fashionbridal.html http://padeh.net/Splint.jpg http://www.docortho.com/isroot/Stores/DocOrtho/SiteImages/catalog.pdf Applygraphics.com http://www.challengegraphics.com/challenge/media/images/muscles.jpg
  24. 24. fashionable designs to strengthen your body final product
  25. 25. concept embrace you don’t have to wear it. you want to wear it. embrace it. existing wrist guards are bland and imposing, causing many to avoid wearing or attempting to hide the device. em brace is a set of fashionable wrist guards, which are both aesthetically appealing and provide structural support to strengthen one’s wrists
  26. 26. research summary the wrist?... why the wrist? ... should we be concerned? <ul><li>wrist fractures are the most common fracture type in individuals under 65 years of age. </li></ul><ul><li>approximately 260,000 carpal tunnel release operations are performed each year and 47% of these are considered to be work-related. </li></ul><ul><li>arms and wrists are some of the most used and visible body parts, making them important in everyday actions and fashion. </li></ul>pain points
  27. 27. the collection fashionable designs to strengthen your body moda platinum toxic show your spirit available at sporting goods stores and department stores available at high – end department stores and jewelry boutiques available at department stores and most major retailers dress to impress casual, chic, and fun
  28. 28. moda fashion faux pas? no way! now you can recuperate in style. find a pattern that fits your lifestyle. punch desert midnight light description : for those who keep up with the latest trends, from haute couture to retro cool, these wrist supports become essential fashion accessories materials : cotton, nylon, polyester, lycra, denim, mesh…whatever material the fashion gods dictate market : conservative or edgy, young or experienced, here you go!
  29. 29. moda scenario raine is a director at a top graphic design firm. through extensive computer use, she has developed carpal tunnel syndrome. desperate for a fashionable alternative to the traditional wrist splint during client meetings, raine chooses one of the moda wrist splints to reflect her personal and creative style while at the same time taking care of her wrist condition.
  30. 30. moda design materials process
  31. 31. moda accessories
  32. 32. platinum timeless accessories to reflect your personality. what wrist guard? that’s a wrist cuff! description : a set of wrist cuffs, arm cuffs, necklaces and belts. use the wrist cuffs when medically necessary or just to add some flair! materials : brushed aluminum and suede, molded to the contour of your body, also available in silver, gold, and platinum market : male and female, young adults and adults wrist cuff belt necklace arm cuff
  33. 33. platinum scenario 4 5 8 10 emma is a 26-year-old aspiring actress n LA. she fractured her wrist snowboarding in Colorado over the holidays. emma’s cast is coming off! But she also has to wear a wrist guard for six weeks… the wrist guard is ugly, what is she going to wear to the movie premiere?! emma goes shopping for the perfect dress and as she’s walking out, sees a display for the em brace platinum line she can’t believe it! jewelry that will also protect her wrist? now emma has the perfect dress and accessories to wear to the premiere with ed! success! the date goes perfectly! at the after party, she sees a guy who is wearing a wrist guard. Good thing she bought the embrace platinum cuffs! 3 1 2 7 6 she meets ed at a party. He asks her to be his date to a movie premiere next week. This is perfect! I want the belt too! Perfect! Now no one will ask me about my wrist! ?? no more cast! 9
  34. 34. platinum design <ul><li>1. paper and tape mockup to design the ideal shape </li></ul>5. cut out hollow parts with a coping saw 4. cut aluminum with band saw 3. transfer shape to aluminum sheet metal, optimize resources through symmetry 2. refine shape, cut out center to reduce bulk 6. repeat the process for all parts 7. trim and file each piece with sanding tools, finish surface with sandpaper 8. bend brushed aluminum pieces to fit and support the wrist bone structure
  35. 35. platinum accessories precious metals collections sterling silver starting at $100 18k gold starting at $300 platinum call for prices scoop flow flexure tilt
  36. 36. description : toxic wear is our urban line of accessory wrist guards designed to be casual chic, fun and fashionable, and made perfect for everyday wear materials : nylon, lycra, spandex, and silk to help stretch and support market : toxic wear appeals to all those with a flare for the alternative style toxic alleviate wrist pains and still be stylish! find the toxic in you! firecracker crash midnight speed
  37. 37. toxic scenario alice, at age 24, has wrist problems due to her love for tennis. her doctor advised her to wear a wrist brace to help with her tennis wrist. she went out to Rite-Aid to look for a trendier wrist brace, however, to her dismay, all of them were ugly. she searched on the web and found em brace , her fashionable solution to her medical condition. now she can wear her arm brace out in style!
  38. 38. <ul><li>toxic is made of nylon, lycra and spandex to provide support and stability. because the material is elastic, it hugs snugly onto wrists and arms of all sizes. the colored strips down the sides of the gloves are made of 100% silk to give users the highest quality in fashion. </li></ul>toxic design materials process
  39. 39. toxic accessories

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