Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (English)
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Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (English) - Presentation Transcript
- SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
- Robert Phillips
- CEO of Intelligent Leisure Solutions and Discover.Travel Group
- www.ILS3.com
- www.Discover.Travel
- www.DiscoverBrazil.com
- www.DiscoverSouthAmerica.Travel
- www.DiscoverCentralAmerica.Travel
- United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises
- 2008 World Travel Award as:
- South America´s Leading Travel Management Company.
- 2008 World Travel Award as Central America´s Leading Travel Agency
- President of ASTA (American Society of Travel Agents) Brazil Chapter
- Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization
- 10 Steps to Search Engine Marketing Success
- 10 Steps to Search Marketing Success
- Competitor and Industry Research
- Do not re-invent the wheel
- See what the competition is doing
- KeyWord Selection
- Most Important part of the process
- Defines your Online and Traditional Marketing Plan
- Search for 10 main business KWs
- Menu Selection
- Use Industry Standards
- 3-Click Rule
- Content
- SEO Copywriting
- Languages
- Web Site Design
- Simple and Functional
- No Entry Pages
- Web Site Programming
- Flash or Not to Flash
- Smart Code
- Xhtml and CSS W3C Validated, and Cross Browser CSS
- Title Tags, H1, H2, etc Tagas, Alt Tags
- Smart URLs
- Smart MetaTags
- Smart “You are Here
- Directory Submission and Link Building
- Directories Submission – XML Site Maps
- Manual Link Building and Anchor Text
- SMM Campaigns
- Universal Search
- Maps
- Video
- Images
- Text
- Campañas PR Campaigns
- Distribution Online
- News - Authority Sites
- Sponsored Links Campaigns
- PPC Copywriting
- Manual Configuration
- Conclusions
- 10 Pasos para Tener Éxito en Search Marketing
- SEO, SEM, SMM, etc. – can be complex
- Conclusions
- 10 Pasos para Tener Éxito en Search Marketing
- Begin with the Basic – Begin it Simple
- Conclusions
- 10 Pasos para Tener Éxito en Search Marketing
- Evaluate Metrics and
- Analytics
- “ If you know more on this subject Forgive my Innocence; If not, enjoy with me” … .Horace Thank You…..
- SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
- SEO Software Suites
- www.apexpacific.com
- www.axandra.com
- www.webceo.com
- www.webposition.com
- www.trellian.com
- www.cyberspacehq.com
- www.searchenginecommando.com
- www.webpostiongold.com
- Comparison Chart
- www.mikes-marketing-tools.com
- SEO Software
- www.cleverstat.com
- www.cleverstat.com/en/google-monitor-query.htm
- www.cleverstat.com/en/page-rank-software.htm
- www.bryxensoftware.com
- www.seoelite.com
- www.keywordelite.com
- www.linkmetro.com
- www.agentwebranking.com
- www.makemetop.co.uk (PPC bidding tool)
- Google, Yahoo and MSN Tools
- www.google.com
- Link:URL o link:URL keyword
- Site:URL o Site:URL keyword
- www.google.com/insights/search/#
- www.google.com/webmasters/
- www.google.com/trends
- www.yahoo.com
- http://siteexplorer.search.yahoo.com/
- KeyWord Tools
- http://50.lycos.com (top 50 keywords of the week)
- www.keyworddiscovery.com (free Trellian tool)
- http://freekeywords.wordtracker.com/
- www.gorank.com (track google keyword rankings)
- www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)
- http://spyfu.com/ (get your competitors keywords)
- Programming Code Tools
- W3.org (code tools)
- http://validator.w3.org/
- http://validator.w3.org/checklink
- www.sitereportcard.com (code, links, SEO tools)
- Xenu link sleuth (checks broken links)
- www.useit.com (Jakob Nielsen's Website)
- IP and Domain Tools
- www.digpagerank.com (IP PageRank)
- www.domaintools.com
- www.whois.sc
- Free SEO Tools
- www.urltrends.com (great tool – everything you need to know about a website)
- My UrlTrends
- SEO Report
- Keyword Report
- Competition Report
- Trend Comparison Tool
- Reverse Keyword Lookup Tool
- PageRank™ buttons
- Free SEO Tools
- www.mozilla.com (FireFox add-ons)
- FireFox Tools
- URL Valet – Firefox app
- SEO for Firefox
- Wasp for Firefox
- Useragentdetect for Firefox
- www.alexa.com (traffic rankings)
- Free SEO Tools
- www.webconfs.com (many SEO tools)
- www.trafficzap.com (many SEO tools)
- www.webworkshop.net (tools and Info)
- www.marketleap.com
- www.seocentro.com
- www.seochat.com
- www.instantposition.com
- Free SEO Tools
- www.bruceclay.com
- www.bruceclay.com/web_rank.htm
- www.bruceclay.com/web_design.htm
- www;seotoolset.com
- www.seotoolset.com/tools/seotoolset.html
- www.seotoolset.com/tools/free_tools.html
- www.seobook.com/
- http://tools.seobook.com/link-toolswww.seomoz.org/tools
- Cool Tools
- www.copyscape.com (see who has copied your site content)
- www.Archive.org (wayback machine)
- www.advertising.com
- www.hitwise.com
- XML Site Maps
- www.xml-sitemaps.com
- www.sitemaps.org
- http://xmlsitemap.com/
- SEO NewsLetters
- www.bruceclay.com
- www.entireweb.com
- www.dnseo.net
- www.lilengine.com
- www.webpronews.com
- www.emarketer.com
- SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
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