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Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
Robert Phillips - SMX Fitur 2009 - 10 Passos Para  Sucesso em Internet Marketing (Portugues)
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Robert Phillips - SMX Fitur 2009 - 10 Passos Para Sucesso em Internet Marketing (Portugues)

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Robert Phillips - SMX Fitur 2009 - 10 Passos Para Sucesso em Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)

Robert Phillips - SMX Fitur 2009 - 10 Passos Para Sucesso em Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)

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  • 1. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
  • 2.
    • Robert Phillips
    • CEO da Intelligent Leisure Solutions e Discover.Travel Group
    • www.ILS3.com
    • www.Discover.Travel
    • www.DiscoverBrazil.com
    • www.DiscoverSouthAmerica.Travel
    • www.DiscoverCentralAmerica.Travel  
    • United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises
    • 2008 World Travel Award as:
      • South America´s Leading Travel Management Company.
      • 2008 World Travel Award as Central America´s Leading Travel Agency
    • President of ASTA (American Society of Travel Agents) Brazil Chapter
    • Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization
  • 3. 10 Passos para Sucesso em Search Engine Marketing
  • 4. 10 Passos para Sucesso em Search Marketing
    • Pesquisa – Área de Negócios e Competição
      • Não reinvente a roda
      • Veja o que esta fazendo a competição
    • Seleção de Palavras Chave
      • A parte mas importante do processo
      • Defina seu Plano de Marketing Online e Tradicional
      • Identifique as 10 palavras chave de seu negocio
  • 5.
    • Seleção do Menu
      • Use os modelos padrões da Industria
      • Regra dos 3 Clicks
    • Conteúdo
      • SEO Copywriting
      • Idiomas
    10 Passos para Sucesso em Search Engine Marketing
  • 6.
    • Design do Web Site
      • Simples e Funcional
      • Sem Paginas de Entrada
    • Programação do Web Site
      • Usar Flash ou não usar Flash
      • Código Inteligente
        • Xhtml e CSS W3C Validados, e CSS para Cross Browser
        • Title Tags, H1, H2, etc Tags, Alt Tags
      • URLs Inteligentes
      • MetaTags Inteligentes
      • “ You are Here” Inteligentes
    10 Passos para Sucesso em Search Engine Marketing
  • 7.
    • Submissão a Diretórios e Link Building
      • Submissão a Diretórios – XML Site Maps
      • Link Building Manual e Texto Ancora
    • Campanhas de SMM
      • Universal Search
      • Mapas
      • Vídeo
      • Imagens
      • Texto
    10 Passos para Sucesso em Search Engine Marketing
  • 8.
    • Campanhas de Press Release
      • Distribuição Online
      • Noticias – Sites de Autoridade
    • Campanhas de Links Patrocinados
      • PPC Copywriting
      • Configuração Manual
    10 Passos para Sucesso em Search Engine Marketing
  • 9. Conclusões
    • 10 Passos para Sucesso em Search Marketing
    • SEO, SEM, SMM, etc. – podem ser complexos
    Proposta de Solução Integrada de Web Marketing para Imocom
  • 10. Conclusões
    • 10 Passos para Sucesso em Search Marketing
    • Comece com o básico – mantenha o simples
  • 11. Conclusões
    • 10 Passos para Sucesso em Search Marketing
    • Avalie seus resultados
    • com Analytics
  • 12. “ If you know more on the subject Forgive my Innocence; If not, enjoy with me” … .Horace Gracias…..
  • 13. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
  • 14.
    • SEO Software Suites
    • www.apexpacific.com
    • www.axandra.com
    • www.webceo.com
    • www.webposition.com
    • www.trellian.com
    • www.cyberspacehq.com
    • www.searchenginecommando.com
    • www.webpostiongold.com
    • Comparison Chart
      • www.mikes-marketing-tools.com
    Bonus - SEO Tools
  • 15.
    • SEO Software
    • www.cleverstat.com
      • www.cleverstat.com/en/google-monitor-query.htm
      • www.cleverstat.com/en/page-rank-software.htm
    • www.bryxensoftware.com
      • www.seoelite.com
      • www.keywordelite.com
      • www.linkmetro.com
    • www.agentwebranking.com
      • www.makemetop.co.uk (PPC bidding tool)
    Bonus - SEO Tools
  • 16.
    • Google, Yahoo and MSN Tools
    • www.google.com
      • Link:URL o link:URL keyword
      • Site:URL o Site:URL keyword
      • www.google.com/insights/search/#
      • www.google.com/webmasters/
      • www.google.com/trends
    • www.yahoo.com
      • http://siteexplorer.search.yahoo.com/
    Bonus - SEO Tools
  • 17.
    • KeyWord Tools
    • http://50.lycos.com (top 50 keywords of the week)
    • www.keyworddiscovery.com (free Trellian tool)
    • http://freekeywords.wordtracker.com/
    • www.gorank.com (track google keyword rankings)
    • www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)
    • http://spyfu.com/ (get your competitors keywords)
    Bonus - SEO Tools
  • 18.
    • Programming Code Tools
    • W3.org (code tools)
      • http://validator.w3.org/
      • http://validator.w3.org/checklink
    • www.sitereportcard.com (code, links, SEO tools)
    • Xenu link sleuth (checks broken links)
    • www.useit.com (Jakob Nielsen's Website)
    Bonus - SEO Tools
  • 19.
    • IP and Domain Tools
    • www.digpagerank.com (IP PageRank)
    • www.domaintools.com
    • www.whois.sc
    Bonus - SEO Tools
  • 20.
    • Free SEO Tools
    • www.urltrends.com (great tool – everything you need to know about a website)
      • My UrlTrends
      • SEO Report
      • Keyword Report
      • Competition Report
      • Trend Comparison Tool
      • Reverse Keyword Lookup Tool
      • PageRank™ buttons
    Bonus - SEO Tools
  • 21.
    • Free SEO Tools
    • www.mozilla.com (FireFox add-ons)
      • FireFox Tools
      • URL Valet – Firefox app
      • SEO for Firefox
      • Wasp for Firefox
      • Useragentdetect for Firefox
    • www.alexa.com (traffic rankings)
    Bonus - SEO Tools
  • 22.
    • Free SEO Tools
    • www.webconfs.com (many SEO tools)
    • www.trafficzap.com (many SEO tools)
    • www.webworkshop.net (tools and Info)
    • www.marketleap.com
    • www.seocentro.com
    • www.seochat.com
    • www.instantposition.com
    Bonus - SEO Tools
  • 23.
    • Free SEO Tools
    • www.bruceclay.com
      • www.bruceclay.com/web_rank.htm
      • www.bruceclay.com/web_design.htm
    • www;seotoolset.com
      • www.seotoolset.com/tools/seotoolset.html
      • www.seotoolset.com/tools/free_tools.html
    • www.seobook.com/
      • http://tools.seobook.com/link-toolswww.seomoz.org/tools
    Bonus - SEO Tools
  • 24.
    • Cool Tools
    • www.copyscape.com (see who has copied your site content)
    • www.Archive.org (wayback machine)
    • www.advertising.com
    • www.hitwise.com
    • XML Site Maps
    • www.xml-sitemaps.com
    • www.sitemaps.org
    • http://xmlsitemap.com/  
    Bonus - SEO Tools
  • 25.
    • SEO NewsLetters
    • www.bruceclay.com
    • www.entireweb.com
    • www.dnseo.net
    • www.lilengine.com
    • www.webpronews.com
    • www.emarketer.com
    08/06/09 www.ils3.com Bonus - SEO Tools
  • 26. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]

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