Social media for architects? Eight benefits for your practice

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Are you an architect, designer or engineer and wondering if social media is for you? Here are eight ways social media can benefit your practice.

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Social media for architects? Eight benefits for your practice

  1. 1. Social media for architects? Eight benefits for your practice Robert Moffatt Toronto, Canada [email_address] www.linkedin.com/in/robertmoffatt115
  2. 2. <ul><li>Social media is becoming an increasingly important way for architects to connect and interact with their peers, clients and potential clients. </li></ul><ul><li>It’s a powerful way for you to find people and to be found by others. </li></ul>
  3. 3. What’s social media? <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Slide S hare </li></ul>
  4. 4. Why use social media? <ul><li>Here are eight ways social media can benefit your practice … </li></ul>
  5. 5. It builds connections: <ul><li>Social media is about the exchange of knowledge, insight, and ideas. </li></ul><ul><li>It facilitates engagement and collaboration with your peers, clients and potential clients. </li></ul>
  6. 6. It’s human-centric: <ul><li>Social media is a direct conversation between real people . </li></ul><ul><li>It speaks with an authentic personal voice , not the canned phrases of corporate marketing. </li></ul>
  7. 7. It’s about exchange : <ul><li>The interconnectness and forwardability of social media means your ideas can be spread around the world – and to your next client. </li></ul>
  8. 8. It’s about substance: <ul><li>In the world of social media, your credibility and authority depend on the quality of your thinking, not your years of experience, the size of your firm or the number of projects you’ve completed. </li></ul>
  9. 9. It’s a sounding board: <ul><li>By offering content that is relevant and informative to your target audience, you’ll attract followers and learn what others are thinking. </li></ul>
  10. 10. It builds your reputation: <ul><li>In providing value to others, you can differentiate yourself from your competition and build a competitive advantage. </li></ul>
  11. 11. It’s spontaneous : <ul><li>With social media, you can engage with a network of interesting and interested people . </li></ul>
  12. 12. It’s cost-effective: <ul><li>Social media is far cheaper than lavish brochures, advertising, sponsorships, and other traditional marketing tactics. </li></ul><ul><li>Instead, y our investment will be your time and thought. </li></ul>
  13. 13. Join the conversation!

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