Social media for architects? Eight benefits for your practice Robert Moffatt Toronto, Canada [email_address] www.linkedin.com/in/robertmoffatt115

Social media is becoming an increasingly important way for architects to connect and interact with their peers, clients and potential clients. It’s a powerful way for you to find people and to be found by others.

Social media is becoming an increasingly important way for architects to connect and interact with their peers, clients and potential clients.

It’s a powerful way for you to find people and to be found by others.

What’s social media? Blogs Facebook LinkedIn Twitter YouTube Slide S hare

Blogs

Facebook

LinkedIn

Twitter

YouTube

Slide S hare

Why use social media? Here are eight ways social media can benefit your practice …

Here are eight ways social media can benefit your practice …

It builds connections: Social media is about the exchange of knowledge, insight, and ideas. It facilitates engagement and collaboration with your peers, clients and potential clients.

Social media is about the exchange of knowledge, insight, and ideas.

It facilitates engagement and collaboration with your peers, clients and potential clients.

It’s human-centric: Social media is a direct conversation between real people . It speaks with an authentic personal voice , not the canned phrases of corporate marketing.

Social media is a direct conversation between real people .

It speaks with an authentic personal voice , not the canned phrases of corporate marketing.

It’s about exchange : The interconnectness and forwardability of social media means your ideas can be spread around the world – and to your next client.

The interconnectness and forwardability of social media means your ideas can be spread around the world – and to your next client.

It’s about substance: In the world of social media, your credibility and authority depend on the quality of your thinking, not your years of experience, the size of your firm or the number of projects you’ve completed.

In the world of social media, your credibility and authority depend on the quality of your thinking, not your years of experience, the size of your firm or the number of projects you’ve completed.

It’s a sounding board: By offering content that is relevant and informative to your target audience, you’ll attract followers and learn what others are thinking.

By offering content that is relevant and informative to your target audience, you’ll attract followers and learn what others are thinking.

It builds your reputation: In providing value to others, you can differentiate yourself from your competition and build a competitive advantage.

In providing value to others, you can differentiate yourself from your competition and build a competitive advantage.

It’s spontaneous : With social media, you can engage with a network of interesting and interested people .

With social media, you can engage with a network of interesting and interested people .

It’s cost-effective: Social media is far cheaper than lavish brochures, advertising, sponsorships, and other traditional marketing tactics. Instead, y our investment will be your time and thought.

Social media is far cheaper than lavish brochures, advertising, sponsorships, and other traditional marketing tactics.

Instead, y our investment will be your time and thought.

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