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This is the comprehensive deck I used at the Mangrove Mobile Update (June 27th).
It shows how we at http://notifica.re found a solution to make notifications less annoying and more relevant.
We do this in two ways.
By adding content to the notification. The notification can come in on a special location (geo-targetting or geo fencing) on the right time, on the right device together with the right content (like a webpage, an image or a map.
And the second way is by starting up two way communication.