Growing Revenue and Distribution
for Applications

What we are hearing from application
marketers
● We have a solid revenue model but
need more distribution—beyond
display advertising and search—with
a known ROI so we can stay within
our acquisition budget.
● Web 2.0 simplifies building a large
user base with an application, but we
have no way to monetize.
● We are looking for ways to increase
user retention and engagement so
we can cut our acquisition costs.

Get more distribution for your application
• A marketer of a comparison
shopping browser add-on
• Distributed over 10 million
Critical mass so applications since joining in
you can achieve April, 2007
your distribution
• Building an active, loyal user base of
goals over 3 million daily consumers
• A developer of Internet security
software
• Distributed over 6.4 million
applications in 2008

Easily acquire new users
Minimal use
No up-front
of in-house
charges
resources
Your offer is
Reach your optimized for
target market performance
Get Your app
No Risk Distribution completes
Pay only for
Mass intensive
performance
quality review
Channel

More revenue from the FREE model
Don’t Leave
Money On
The Table

Easily make more money
Minimal use of
No waiting for
in-house
rev share
resources
Your
Get paid for installation
application path is
installation optimized for
performance
Make Your app
Leverage your
demand
Money completes
intensive
quality review
No limit

Why join the W3i Application Network
• W3i specializes in connecting people to 1
applications during the install
– Technology/Service 2
• Proprietary installation manager built for
marketers, InstallIQ™
• Certified in the TRUSTe Trusted Download 3
Program
• Collaborative account management
– Proven Distribution since 2000
• Access to the W3i Application Network
• Over 300 million cumulative installs to date
• Averaging 9 million installs monthly
Easy as 1, 2, 3
1 Branded welcome
• Economically stable: 30 consecutive quarters screen featuring free app
of profitability
2 Recommended,
• Backed by Boston-based VC, Alta relevant, opt-in app offers
Communications 3 Unique installation
manager

Use a toolbar to increase
engagement with your app
• High quality and easy to customize
– Use latest toolbar technology
• Drag-and-drop widgets
• Access to widget gallery
• Robust analytics allow optimization
• Control your expenses
– Create an app to drive user engagement with your
web assets

Contact us today to start increasing
your revenue or distribution
Learn more on how we customize services to surpass your marketing
objectives.
W3i
1900 Medical Arts Avenue S
Suite 200
Sartell, MN 56377
josh.fiedler@W3i.com
1-877-257-7025 x7603