TRENDS WORTH TRACKING AT
7-11 | AUSTIN 2014
WHAT IS SXSW?
South by Southwest (SXSW) is a set of film, interactive, and
music festivals and conferences that take place every spring
(usually in March) in Austin, Texas, United States. It began in
1987, and has continued to grow in size every year.
The interactive track, which is scheduled to run from March
7th through March 11th, is focused on emerging technology, a
focus which has earned the festival a reputation as a
breeding ground for new and creative ideas.
WHAT WAS HOT IN 2013
“The Year of Creativity”
The Maker Culture
Disruption across all industries
Tech + Fashion
Start-ups from all over
Sports + Social
The reinvention of advertising, Google-style
Speakers beyond “Social” and “Digital”