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A Social Media Primer - Why Mobile Matters

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In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365. …

In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.

These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.

Published in: Business, Technology

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  • 1. a social media primer why mobile matters
  • 2. What You Should Know In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365. These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
  • 3. Mobile Web Usage > Desktop Usage by 2014 Source: Microsoft, March 2011
  • 4. The Growth of Mobile Commerce $6B in 2011 $10B in 2012 $31B by 2016 Source: Forrester Research, April 2013
  • 5. US Consumers  Their Smartphones
  • 6. And Their Tablets
  • 7. 75% Bring ‘em to the ‘Loo Source: 11Mark, February 2012
  • 8. 140MM Own Smartphones Source: eMarketer, May 2013
  • 9. 80% Use Smartphones to Shop Source: comScore, September 2012
  • 10. Top Retailers Browsed by Smartphone Shoppers Walmart 28% Target 22% Best Buy 21% Apple 15% Home Depot 15% Macy’s 12% Lowe’s 12% Kohl’s 11% Walgreens 11% CVS 9% Source: Mobiquity, May 2013
  • 11. 55MM Own Tablets Source: eMarketer, May 2013
  • 12. Walmart 32% Best Buy 29% Target 28% Apple 25% Home Depot 25% Lowe’s 20% Macy’s 19% Kohl’s 18% Costco 15% Sears 14% Top Retailers Browsed by Tablet Shoppers Source: Mobiquity, May 2013
  • 13. 40% Use ‘em to Research While Shopping Source: Conlumino and Webloyalty, November 2012
  • 14. 70% of Mobile Searches Lead to Purchase in 1 Hour Source: iAcquire, April 2013
  • 15. 78% of Retailers Plan to Invest in Mobile in 2013 Source: Dell, June 2013
  • 16. US consumers – all 171MM of them – love their devices. The average tablet owner spends 3.5 hours using their device each day; the average smartphone user, 1.5. As these numbers increase, more time spent will mean more opportunities for brands to reach and engage them. The number of consumers who access the Web via mobile device will outnumber the number of consumers who access the Web via desk- or laptop by 2014 . Mobile shoppers are highly-motivated to buy – and retailers are “mobilizing” to meet that need. In a Nutshell
  • 17. let’s connect o Twitter o Facebook o LinkedIn o SlideShare o Instagram o Pinterest o Google + o Tumblr o Foursquare
  • 18. a social media primer why mobile matters