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A Social Media Primer - 10 Mobile Predictions [2014 Edition]
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A Social Media Primer - 10 Mobile Predictions [2014 Edition]

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My #BetterLateThanNever look at 10 mobile predictions bound to impact the lives of marketers in the months ahead.

My #BetterLateThanNever look at 10 mobile predictions bound to impact the lives of marketers in the months ahead.

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  • Policies that allowemployees to bring/usetheir own devices for “work” have made significant inroads. Already common in the US, 2013 saw the trend go global: 75% of employees in high-growth markets (e.g.,Brazil,Russia) and 44% in developed markets already use their own technology at work.Given the “always on” requirements, it’s a trend that can’t be stopped. It’s convenient, it increases employeeproductivity and depicts that companies who embrace as flexible and attractive.
  • With a wide variety of devices scheduled for the months ahead, it’s no wonder that 2014 is already being touted as a “watershed year” for wearable technologies. Early adopter enthusiasm aside, there is one thing stands in the way of public success and that is growing concerns over privacy. While the introduction of devices like Google Glass, Sony smartwatches and movement-trackers like Nike’s Fuel Band certainly helped to pave the way, the category is rife with gadgets collect a whole lot of personal information without don’t serving any real need. In 2014, wearables will begin to shed their current “gadgets for geeks” perception and capture the mindshare (though not wallet-share) of a mainstream audience.
  • Statistically speaking, the percentage of emails opened via mobile device outpaces the percentage of those opened via desktop. As PC sales continue to decline, optimization of email (and website links) for mobile is critical.

Transcript

  • 1. a social media primer 10 mobile predictions [2014 edition]
  • 2. the year of mobile… finally!
  • 3. BYOD policies will increase productivity… and expectations
  • 4. context will trump responsive design
  • 5. mobile web usage < mobile app usage
  • 6. user-experience will focus on utility
  • 7. mobile devices will replace wallets
  • 8. apps will enter the workplace
  • 9. interest in wearables  adoption of wearables
  • 10. email will make a comeback
  • 11. retailers will connect with consumers in real-time
  • 12. mobile video will become “shoppable”
  • 13. a social media primer 10 mobile predictions [2014 edition]