A presentation by Robert Joseph to the S African wine & travel media and to winners of the Great Wine Capitals, S African Best Of Wine Tourism Awards. It offers a range of ways to improve the quality of wine tourism.
144. Get them to spend more money
• Charge for tastings.
• Ship wine
• Sell through your importers/distributors
• Sell high value wines they can’t buy in any
other way
• Sell other high margin products (art,
craftwork, local foods etc)
• Sell experiences (eg blend your own wine;
prune a vine)
• Sell education
145. Turn them into regular customers
• By keeing in touch via Facebook,
blog/newsletter/ seasonal videos etc
• By signing them up to a wine club
subscription
• By inviting them to events – both at
the winery and elsewhere
• By becoming a “hub” of your region
(via the website)
146. Turn them into ambassadors
• Get them to “like” you on Facebook –
then talk to them there
• Offer free Wi-Fi
• Offer e-postcards
• Sell branded glasses, decanters etc
• Offer education
• Give them a recipe e-book (and/or
sell the print version)
• Promote the use of Foursquare
147. Turn them into ambassadors
• Run an Instagram competition
• Run a Flickr competition
• Make video clips of them tasting
your wine
148. Learn from them
• Ask how them came to be at the
winery and what they most like (and
what they’d like to see) offering a
prize as a reward.
• Test new
wines/styles/packaging/prices out on
them
• Find out what else they like doing…
149. To Do List
1. Attract more visitors
2. Get them to spend more money
3. Turn them into regular customers
4. Turn them into ambassadors for the
brand
5. Learn from them…