Facebook Marketing with SMCHI's Rob Bertholf

Feb 15, 2011 Rob Bertholf @RobMarketing on FacebookWhy build a custom Facebook page?

Talking Points• Different applications for business & nonprofit• How its different from your website• How to integrate your FB with other social platforms• Landing Page considerations• How to promote your page once its up

Why Market on Facebook

Facebook Account TypesProfile Connect with friends, share photos and create your own profile.Page Connect with your fans on Facebook.Groups Share, chat, and email with small groups of friends.

Facebook Business Pages

Facebook vs. WebsitePRO CON• Business Humanization • No Ownership• Targeted Advertising • URL is longer ( unless you use FB.me/{profile} )• Customer Engagement/ • Missed SEO benefits Acquisition/Retention • Less direct control• Word of Mouth/Social Reach• Brand Legitimacy

Anatomy of a Fan Page

Customized Fan Page Examples

Facebook Best Practices• Use as Social Media Outpost or as Hub

Integrating Facebook• Social Plugins• Authentication

Integrating Facebook• Personalization• Analytics

Publishing Tools• Hootsuite• Mobile

Questions• Rob Bertholf rob@bertholf.com http://rob.bertholf.com Twitter.com/Rob Foursquare.com/Rob

Facebook Marketing with SMCHI's Rob Bertholf

by Rob Bertholf on Feb 16, 2011

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Facebook Marketing with SMCHI’s Rob Bertholf — Presentation Transcript