What’s driving the interest in self employment? Unemployment = 9.6%California = 12.4% 6.3M people have been out of work 6 months or longer9.5M Involuntary part time workers US Bureau of Labor Statistics January 2010
The Definition of Insanity? Doing the same thing over and over again and expecting a different result. - Albert Einstein
Why Do Independent Businesses Fail? The E Myth Revisited By Michael E. Gerber. Fatal assumption #1: Doing what you know, love and enjoy will bring success. Fatal assumption #2: By working hard in the business I will be successful Fatal problem: By working ‘in’ the business instead of ‘on’ the business you in essence buy yourself a job and you run out of the time & energy needed to do the most important work of an owner- marketing, promoting and managing the business.
What makes a franchise different? Already successful Systemized business operations Transfer of knowledge and best practices between franchisor and franchisees and franchisee to franchisee Team approach to running a business
WHAT IS A FRANCHISE? A franchise is the agreement or license between two legally independent parties which gives: • a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor) • the franchisee the right to market a product or service using the operating methods of the franchisor • the franchisee the obligation to pay the franchisor fees for these rights • the franchisorthe obligation to provide rights and support to franchisees FRANCHISE AGREEMENT Franchisor: Owns trademark or trade name Provides support: • (sometimes) financing • advertising & marketing • training Receives fees Franchisee: Uses trademark or trade name Expands business with franchisor’s support Pays fees
Fees? Franchise Fee: Typically $15k - $50k One time Payment to join the franchise Royalties: Typically 5-8% of Gross Income Paid Monthly
Broad Industry Perspectives AAccounting/Tax Services Advertising/Direct Mail Automotive Products & ServicesB Beverages – Coffee / Juices Beauty Care & ServicesBusiness Services Business/Management Consulting CCell Phone Provider (Kiosk) Check Cashing/Financials Services Children’s Services (Education, Nannies)Clothing & Shoes Convenience Stores Computer/Electronics/Internet Services Construction – Materials, Services and Remodeling Cosmetics D Disaster / Cleanup Services Dry CleaningDistribution and Vending – DVD, Ice Cream, Beverages Drug TestingDivorce Resolution ServicesEEducational Products & Services Elderly Care ServicesEmployment Services Environmental Services Equipment – Commercial Cleaning FFinancial Services Fitness Florist Shops Food - Baked Goods/Donuts/Pastries Food – Candy/Popcorn/Snacks Food – Coffee / Smoothie BarFood – Deli/Sandwiches/Subs/Wraps Food – Ice Cream / Yogurt Food – Pizza Food – Restaurants Food – Specialty Franchise Consulting HHair SalonsHealth Care & Personal Care Services Home FurnishingsHome Inspection Home Restoration / MitigationHotels/Motels JJanitorial & Commercial Cleaning Services JewelryKKids LLawn ServicesLeasing- Equipment MMaid & Residential Cleaning Services Management & Training Massage CenterPPackage Preparation/Shipping/Mail Services Painting Services Payroll Services Pet Services Photography Photo/Video/Document to Digital Pre-employment Screening Services Pressure Washing & Restoration Printing/Copying Services Publications RReal Estate & Services Recreation – Equipment & Supplies Recreation – Exercise & Sports Retail Stores – Women SSecurity Systems & Services Senior Care/Adult Care Skin Care SpasSports & Services Solar Installation TTanning CentersTelecommunication Services Tools & Hardware Transportation Services Travel Agents & Services WWeight Control
What does a Franchise Provide that helps me Succeed?
Apart from Size what else would be good to know? Cost Franchisee Satisfaction Average Gross / Net Income Potential for continued growth Franchisee Ratings -Overall quality rating of franchisor - 92% -Would you Recommend franchise to someone else - 94% -How would you grade initial training - 96% -How would you grade opening and launch support - 96% -How would you rate quality of products/services - 93% -How would you grade technical support by franchisor - 94% vs.
How much money do I need? Franchises can range from less than $20k to over $4M with most Home Based in the $50-$100k range. Retail is typically $150k-300k Typically you can borrow up to ¾ of Total Investment through SBA . (Total Investment includes the Franchise Fee + all expected startup costs) Example Startup Costs: Training Computer and specialized software Deposit and first 3 months rent for retail/commercial space Outfitting of retail or commercial space Leasing and outfitting of specialized car, van or truck Initial cost of inventory for first 3 months of business Initial marketing and advertising costs for launching business Business License, Insurance and sundry expenses Wages for staff for first 3 months
Financial Assistance Small Business Administrationwww.sba.gov 7 A Community express Benetrends – Self Directed 401k’s www.benetrends.com Peer to Peer Lending Sites www.lendingclub.com/ Bay Area Local Finance Specialist: www.michael-ryan.com
Franchising vs. Independent BusinessesWhy is franchising so successful? A proven system Training and ongoing support Being in business for yourself, but not by yourself Win-win relationship … starts with mutual benefits and grows from there
Questions to Ask Yourself Am I willing to follow a system? Am I willing to work hard? Do I have access to startup capital? Can I support myself during the early months? Are family and friends supportive? Will I do whatever it takes to ensure success? Does the business model support my goals?
But what if I fail? Thomas Edison held 1093 patents – most of which proved to be commercial failures.“I have not failed. I've just found 10,000 ways that won't work.”– Edison He did however have one or two successes that more than made up for it !
Recommendations : Richard Y Yang “Robert was an invaluable resource and help as a business and career coach when I was investigating starting my own business. The best thing I liked about Robert was that he had your interest at heart, and it was never about pushing you into something. It was a great experience working with him.” July 27, 2009 Top qualities: Great Results, Personable, High Integrity Ravi Fernando “Robert was excellent in coaching me through the franchise purchase process. His unbiased inputs and support throughout made the entire process manageable. Robert stayed in touch even after the transaction and introduced me to business networking to help move my new business forward. He is a great asset to have around during this major career transition …” July 23rd 2009 Top qualities: Great Results, Personable, High Integrity
“I hope you have enjoyed this brief presentation.” “Your success isour only business” Robert Glenister To learn more visit: www.theesource.com/rglenister Phone:(408) 689 2545Email: firstname.lastname@example.org