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Find out proven methods to create leads from your website. Download this PDF free at http://imtraininghq.com/

Find out proven methods to create leads from your website. Download this PDF free at http://imtraininghq.com/

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Traffic Conversion Swipe File Traffic Conversion Swipe File Document Transcript

  • Traffic Conversion Swipe FileHow To Turn Your Website Visitors Into LeadsBy Robert DempseyLearn more about Internet marketing strategies that convert at theItinerant Entrepreneur Journal (IEJ).And when you get there, please comment on the posts.Thanks!Copyright 2011 - Robert Dempsey. All Rights Reserved.
  • Obligatory DisclaimerNo part of this publication may be reproduced or transmitted in any formor by any means, mechanical or electronic, including photocopying orrecording, or by any information storage and retrieval system, ortransmitted by email without permission in writing from the publisher.While all attempts have been made to verify the information provided inthis publication, neither the author nor the publisher assumes anyresponsibility for errors, omissions, or contrary interpretations of thesubject matter herein.This book is for entertainment purposes only. The views expressed arethose of the author alone, and should not be taken as expert instruction orcommands. The reader is responsible for his or her own actions.Adherence to all applicable laws and regulations, including international,federal, state and local governing professional licensing, business practices,advertising, and all other aspects of doing business in the US, Canada orany other jurisdiction is the sole responsibility of the purchaser or reader.Neither the author nor the publisher assume any responsibility or liabilitywhatsoever on the behalf of the purchaser or reader of these materials.Any perceived slight of any individual or organization is purelyunintentional.In addition, this report contains many screenshots from many websites.The designs and copy are copyright of their respective owners, with fullcredit given to each along with the URLs of each site. The words are mine,the graphics are theirs.... and with the legal stuff out of the way, let’s get to the goods. Traffic Conversion Swipe File – Robert Dempsey - 2
  • Table of ContentsIntroduc*on  .........................................................................................................................................5 What’s  This?  ............................................................................................................................................5 What’s  The  Goal  Of  This  Report?  .............................................................................................................5 Who  Is  Robert  Dempsey?   .........................................................................................................................6Why  Your  Website  Doesn’t  Sell  And  What  You  Can  Do  About  It  ............................................................9 Leads  And  Sales  .......................................................................................................................................9 Set  Your  Sites  On  Sell  .............................................................................................................................10The  Traffic  Conversion  Swipe  File  ........................................................................................................12 Website  Layouts  ....................................................................................................................................12 Simple  Web  Page  Template  ...................................................................................................................12 Complex  Web  Template  .........................................................................................................................13About  Pages  .......................................................................................................................................14 ChrisBrogan.com  ...................................................................................................................................14 JohnChow.com  ......................................................................................................................................15 CopyBlogger.com   ...................................................................................................................................16Blog  Update  Forms  .............................................................................................................................17 BlogTyrant.com  .....................................................................................................................................17 Entrepreneurs-­‐Journey.com  ..................................................................................................................18 Mashable.com   .......................................................................................................................................18 TheLaunchCoach.com  ...........................................................................................................................18Email  Opt-­‐In  Forms  .............................................................................................................................19 9Seeds.com  ...........................................................................................................................................19 ChrisG.com  ............................................................................................................................................20 DavidRisley.com  ....................................................................................................................................21 GideonShalwick.com  .............................................................................................................................22Email  Pop-­‐Up  Forms  ...........................................................................................................................23 DailyConversaXons.com  ........................................................................................................................23 JonathanFields.com  ...............................................................................................................................24 LauraRoeder.com  ..................................................................................................................................25Footer  Pop-­‐ups  ...................................................................................................................................26 RyanHealy.com  .....................................................................................................................................26 WordPressMembershipUniversity.com  .................................................................................................26 Wordtracker.com   ...................................................................................................................................26Email  Signup  Thank  You  Pages  ............................................................................................................27 ZacJohnson.com  ....................................................................................................................................27 SteveSco]Site.com  ................................................................................................................................28 SmartPassiveIncome.com  .....................................................................................................................29 Blogmastersclub.com  ............................................................................................................................29Email  Signup  Final  Confirma*on  Pages  ...............................................................................................30 Youngprepro.com  ..................................................................................................................................30 NotAProBlog.com   ..................................................................................................................................31 Hectorjcuevas.com  ................................................................................................................................32 Traffic Conversion Swipe File – Robert Dempsey - 3
  • Landing  Pages   .....................................................................................................................................33 Makemoneyontheinternet.com  .............................................................................................................33 FiveBuckeBook.com  ...............................................................................................................................34Sales  Pages  .........................................................................................................................................35 nichesitecoaching.com  ..........................................................................................................................36 Traindom.com  .......................................................................................................................................37 interviewincome.com  ............................................................................................................................38Self-­‐Adver*sed  Products  ....................................................................................................................39 IlluminatedMind.net  ..............................................................................................................................39 tylertervooren.com  ...............................................................................................................................39 MakeMoneyOnTheInternet.com  ...........................................................................................................40 IlluminatedMind.net  ..............................................................................................................................40Single  Post  Ads  And  Opt-­‐In  Forms  .......................................................................................................41 ChrisBrogan.com  ...................................................................................................................................41 TyroneShum.com   ...................................................................................................................................42 SmartPassiveIncome.com  .....................................................................................................................42Social  Media  Connec*ons   ...................................................................................................................43 9seeds.com   ............................................................................................................................................43 alexwhalley.com  ....................................................................................................................................44 RidiculouslyExtraordinary.com  ..............................................................................................................44 RobLaughter.com  ..................................................................................................................................45 WhoIsRachelJackson.com  .....................................................................................................................45 jessilicious.com  .....................................................................................................................................46 trafficgeneraXoncafe.com   .....................................................................................................................46Special  Offer  Pop-­‐ups  .........................................................................................................................47 FreelanceFolder.com  .............................................................................................................................47 Graphicriver.net  ....................................................................................................................................47 Proxy1media.com   ..................................................................................................................................48Subscribe  Pages  ..................................................................................................................................49 youngprepro.com  ..................................................................................................................................49 Problogger.net   .......................................................................................................................................50 toprankblog.com  ...................................................................................................................................51How  To  Use  This  Report  ......................................................................................................................52 What  To  Do  With  What  You’ve  Learned  ................................................................................................52 Where  To  Go  For  More  ..........................................................................................................................52 Final  Thoughts  .......................................................................................................................................53 Traffic Conversion Swipe File – Robert Dempsey - 4
  • IntroductionWelcome to the Traffic Conversion Swipe File. Please read on to find whatthis is all about.What’s This?This report is a swipe file. What’s a swipe file? According to Wikipedia aswipe file is, … a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. Copywriters are not the only ones who can benefit from having a swipe file.And that’s very true. Anyone who is using online marketing to get more canbenefit from a swipe file. And that’s why I’ve created this one just for you.What’s The Goal Of This Report?My goal here is simply to help you, but not just with only one aspect of yoursite. Online marketing is much more complex than a single aspect of yoursite.Rather than spending days studying thousands of sites that are known toconvert visitors into leads and then into customers, use this report as ashortcut. Traffic Conversion Swipe File – Robert Dempsey - 5
  • For months I’ve been taking screenshots of every aspect of every site I’vevisited – that’s a lot of stuff. In here you’ll find a selection of many aspectsI’ve been researching.I urge you not to copy what you see, but to look at why each of these iseffective for lead generation, engagement, and converting leads into sales.Then implement what you’ve learned in your own online marketing so youtoo can make more money. After all, that’s what it’s all about. Be honest.Now you might be wondering…Who Is Robert Dempsey? Who am I?And why do I refer to myself in the third person in a report I’m writing? Ihad a science teacher in the 7th grade that did that and it creeped me out.I’ll stop now.So who am I and why should you read this report?My name is Robert Dempsey, and I’m anentrepreneur.On April 16, 1999, after 5 years of alcoholism withthe last 2 consisting of blackout drinking, I left theCulinary Institute of America where I was trainingto be a chef, and checked into rehab.What has transpired since then is nothing short ofmiraculous. As they say in AA, “you can’t get to Traffic Conversion Swipe File – Robert Dempsey - 6
  • where I am from where I’ve been.” It’s a very true statement.I quit my first ever IT job back in 2000 and have been self-employed prettymuch ever since. Sometimes a man’s gotta do what a man’s gotta do, and Ihave a family, so I’ve had a few jobs along the way. But I always went backto work for myself.I quit my last full time job in the middle of 2007 once my web developmentbusiness - Atlantic Dominion Solutions - really started taking off. I grewthat company to 9 full-time employees and more than $500K revenueswithin a year and a half.It was a very good year.Fast forward to today, I now contract out all the work for my webdevelopment business, and have a number of blogs and other onlineproperties, with the two biggies being Life Of The Freelancer and theItinerant Entrepreneur’s Journal (IEJ).I learned a number of years into my business that if you own a companyand want to stay in business you had better learn marketing and sales. Idid, and I now help other freelancers and small businesses to increase theirleads and sales using online marketing.I’m lucky to be spending the next few years with my family in Thailand.This morning an elephant visited us. And just to prove to you that I am Traffic Conversion Swipe File – Robert Dempsey - 7
  • indeed happy (unlike what the picture above may suggest), here’s me withmy daughter on top of said elephant.But enough about me, let’s get to why you are here... Traffic Conversion Swipe File – Robert Dempsey - 8
  • Why Your Website Doesn’t Sell And What You Can DoAbout ItAs a subscriber of the IEJ you’ve heard me talk about how it’s all aboutconversions. And I’m very serious about that. You can give away all the freecontent you want, build a great audience, but if you don’t make moneysomehow you can’t keep going.So there are two things you need to focus on – two things that many peoplecompletely forget when building their websites – leads and sales.Leads And SalesThere are many methods for generating traffic to your site with socialmedia, search engine optimization, and connecting with others onlineand offline being the three best.But as I just said, without conversions we can only go for so long.There are many types of conversions, and what we want are leads. Leadscome in many forms, including: • RSS subscribers • Email subscribers • Frequent commenters Traffic Conversion Swipe File – Robert Dempsey - 9
  • Not all of these are created equal, but anyone that’s a subscriber gets morepoints as that means they want what you’re putting out there, and theywant it on a regular basis.That means that within some amount of time, you can turn those folks intocustomers. Which brings us to the next part of the report - sales.Set Your Sites On SellI’ll keep this section short and say it like this: we are all in business, youneed money to stay in business, and to get money you need to sell.Selling is not dirty.Shady tactics are dirty. Selling a crap product to someone that doesn’t needit is dirty. Using consumer psychology to sell said product to someone isdirty.But selling is not dirty. It is necessary.You don’t have to be a hard seller and pound people with sales messages, infact that will turn them off and ensure that you lose customers. The bestsales technique I’ve found is a continuous flow of value to the customeralong with offer messages strategically placed.To show what I mean, take a look at this graphic. This is the emailmarketing method used by Pat Flynn of SmartPassiveIncome.com (a greatblog by the way). Traffic Conversion Swipe File – Robert Dempsey - 10
  • Note that Pat never sells a product directly in his emails, rather he providescontent not found anywhere else on his site, and then directs people everyso often to the content that sells.That’s what I’m talking about – a continuous flow of value with productoffers here and there. Nothing dirty about that.Enough of me on my soapbox, let’s get to the swipe file! Traffic Conversion Swipe File – Robert Dempsey - 11
  • The Traffic Conversion Swipe FileWhat you are about to dig into is a collection of resources that will help youcapture more leads on your website, and convert those leads intocustomers.Website LayoutsA 2009 Marketing Experiments report titled, “No Unsupervised Thinking:How to increase conversions by guiding your audience,” it was found thatthere are two main website layouts that aid in conversions. They are thesimple web page template, and the complex web page template.Simple Web Page Template Traffic Conversion Swipe File – Robert Dempsey - 12
  • Many blogs use the simple template - the content is in the main window,and navigation and other elements are in the right column. This is alsoknown as a content-sidebar layout.Complex Web TemplateSome blog theme designers use the complex template as a home pagelayout. As an example, the Agency theme from StudioPress uses this exactlayout. Traffic Conversion Swipe File – Robert Dempsey - 13
  • About PagesAbout pages are typically the second most viewed page on any site. So it’sthere you want to connect with your readers and future customers and tellthem what they can expect from you and your site.ChrisBrogan.com Traffic Conversion Swipe File – Robert Dempsey - 14
  • JohnChow.com Traffic Conversion Swipe File – Robert Dempsey - 15
  • CopyBlogger.com Traffic Conversion Swipe File – Robert Dempsey - 16
  • Blog Update FormsThere are three ways people can ensure they never miss a single post fromyour blog – visiting on a regular basis, RSS, and email. Believe it or notthere are many people out there that don’t know how to use RSS or an RSSreader.Until Google does a better job of educating the world on RSS, here are someideas of keeping your readers up to date.BlogTyrant.com Traffic Conversion Swipe File – Robert Dempsey - 17
  • Entrepreneurs-Journey.comMashable.comTheLaunchCoach.com Traffic Conversion Swipe File – Robert Dempsey - 18
  • Email Opt-In FormsEmail marketing is one of the best methods of lead capture and conversion.Use these to get some ideas of how to get readers to opt-in to your emaillist.9Seeds.com Traffic Conversion Swipe File – Robert Dempsey - 19
  • ChrisG.com Traffic Conversion Swipe File – Robert Dempsey - 20
  • DavidRisley.com Traffic Conversion Swipe File – Robert Dempsey - 21
  • GideonShalwick.com Traffic Conversion Swipe File – Robert Dempsey - 22
  • Email Pop-Up FormsMany people hate popup forms, and many others swear by them. On mysites I’ve had both results.One of the better pieces of software to create popups is PopUp Domination.Many of the following examples are using it.Take a look at these and see if they would be right for your blog.DailyConversations.com Traffic Conversion Swipe File – Robert Dempsey - 23
  • JonathanFields.com Traffic Conversion Swipe File – Robert Dempsey - 24
  • LauraRoeder.com Traffic Conversion Swipe File – Robert Dempsey - 25
  • Footer Pop-upsA variation on the popup form is a footer popup. Essentially it’s like apopup but a bit less intrusive as it sits at the bottom of the page until thevisitor closes it.The one I’ve seen most used, and I’ve tried as well, is Optin Crusher.Here are some examples of the footer pop-up.RyanHealy.comWordPressMembershipUniversity.comWordtracker.com Traffic Conversion Swipe File – Robert Dempsey - 26
  • Email Signup Thank You PagesThere are many opportunities to connect with your subscribers. A biggieoften overlooked is the sign up thank you page – the page your emailsubscribers land on after they sign up for your newsletter.Here are a few examples to get your creative juices flowing.ZacJohnson.com Traffic Conversion Swipe File – Robert Dempsey - 27
  • SteveScottSite.com Traffic Conversion Swipe File – Robert Dempsey - 28
  • SmartPassiveIncome.comBlogmastersclub.com Traffic Conversion Swipe File – Robert Dempsey - 29
  • Email Signup Final Confirmation PagesAnd after a subscriber completes their subscription to your email list, youhave yet another opportunity to direct them to other content, connect withthem, or both.Youngprepro.com Traffic Conversion Swipe File – Robert Dempsey - 30
  • NotAProBlog.com Traffic Conversion Swipe File – Robert Dempsey - 31
  • Hectorjcuevas.com Traffic Conversion Swipe File – Robert Dempsey - 32
  • Landing PagesThere are many forms of landing pages, but they are all designed to get theviewer to take a single action. In the world of online marketing, that meansfilling out a form of some kind.Makemoneyontheinternet.comBut not always… Traffic Conversion Swipe File – Robert Dempsey - 33
  • FiveBuckeBook.com Traffic Conversion Swipe File – Robert Dempsey - 34
  • Sales PagesSales pages are all about the sell, something we talked about above. Theyalso come in many formats: • Short form • Long form (the ones that scroll forever) • Video…to name a few. Here are a few choice ones to give your brain a start.Starting on the next page. I told you some of these are long. Traffic Conversion Swipe File – Robert Dempsey - 35
  • nichesitecoaching.com Traffic Conversion Swipe File – Robert Dempsey - 36
  • Traindom.com Traffic Conversion Swipe File – Robert Dempsey - 37
  • interviewincome.com Traffic Conversion Swipe File – Robert Dempsey - 38
  • Self-Advertised ProductsThere are many ways to make money online, with one of the best being tosell your own products. Here are how some folks advertise their productson their sites.IlluminatedMind.nettylertervooren.com Traffic Conversion Swipe File – Robert Dempsey - 39
  • MakeMoneyOnTheInternet.com(This is not my product, that text is part of the ad)IlluminatedMind.net Traffic Conversion Swipe File – Robert Dempsey - 40
  • Single Post Ads And Opt-In FormsI use these on most of my sites and they are great for conversions. Whatthese are opt-in forms that appear on single blog posts between the postcontent and the comment section, so people are (practically) guaranteed tosee them.ChrisBrogan.com Traffic Conversion Swipe File – Robert Dempsey - 41
  • TyroneShum.comSmartPassiveIncome.com Traffic Conversion Swipe File – Robert Dempsey - 42
  • Social Media ConnectionsDo you social media? So do I! You can find me on Twitter and theFacebook. Haha sorry, I heard someone call it “the Facebook” once andlaughed. Just remembered it. Yes it’s you Mark if you’re reading this.Either way, there are many ways to ask people to join you on thesenetworks. Here’s a few tasty one’s I’ve seen.These are even better in context so be sure to visit the associated sites.9seeds.com Traffic Conversion Swipe File – Robert Dempsey - 43
  • alexwhalley.comRidiculouslyExtraordinary.com Traffic Conversion Swipe File – Robert Dempsey - 44
  • RobLaughter.comWhoIsRachelJackson.com Traffic Conversion Swipe File – Robert Dempsey - 45
  • jessilicious.comtrafficgenerationcafe.com Traffic Conversion Swipe File – Robert Dempsey - 46
  • Special Offer Pop-upsThese are variations on the pop-ups we saw above. Rather than showing anopt-in form, they present a special offer. So they’re the same, but different.FreelanceFolder.comGraphicriver.net Traffic Conversion Swipe File – Robert Dempsey - 47
  • Proxy1media.com Traffic Conversion Swipe File – Robert Dempsey - 48
  • Subscribe PagesWhy show someone a dinky opt-in form or widget when you can use anentire page? All the cool kids do it, and I suggest you do too.youngprepro.com Traffic Conversion Swipe File – Robert Dempsey - 49
  • Problogger.net Traffic Conversion Swipe File – Robert Dempsey - 50
  • toprankblog.com Traffic Conversion Swipe File – Robert Dempsey - 51
  • How To Use This ReportWow, that was a ton of stuff. I hope you got many, many ideas of how youcan use each piece of this swipe file on your site.What To Do With What You’ve LearnedUsed strategically, you can use this to increase opt-ins and get more leadsthat you can turn into sales.The biggest lesson I can impart is that you don’t strictly copy these folks.Instead visit their sites, and see how these pieces fit together. It isn’t onlyone of them that makes it work, it’s the combination.Nothing is ever as some people make it out to be.And test. Test, test some more, and then test even more.Test the color of the buttons on your email opt-in forms; try different texton your offers; try different positioning of the various elements.And always be you. I come to your site to learn from you, not someone I’malready reading.Where To Go For MoreTake a moment and head on over to the Itinerant Entrepreneur’s Journaland drop me a message. Let me know how you like this report, and whatyou would like to know more about. I wrote this for you. Traffic Conversion Swipe File – Robert Dempsey - 52
  • Final ThoughtsIn parting I will say that this Content Conversion Swipe File will be of nouse to you if you don’t use what you’ve learned. And don’t expect overnightresults. Things take time to work so give them the time.More importantly give yourself the time.Choose one thing to test and stick with that for a few weeks. While that isrunning change something else. Try and measure. Dump what doesn’t workand stick with what does.And always, always, be you.Here’s to your success!Sincerely,Robert Dempsey, Entrepreneur Traffic Conversion Swipe File – Robert Dempsey - 53