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Mobile Marketing Strategy For 2013 And Beyond
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Mobile Marketing Strategy For 2013 And Beyond

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Find out how companies are doubling revenues, increasing transactions and getting more customers and clients in the doors using mobile marketing.

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Mobile Marketing Strategy For 2013 And Beyond Mobile Marketing Strategy For 2013 And Beyond Presentation Transcript

  • Mobile Marketing Strategy For 2013 And Beyond Robert Dempsey - Dempsey Marketing
  • What you can expect... • Lot’s of great information • Success stories • A plan of action you can begin implementing today • Interaction - questions from me and YOU! • Fun - and lot’s of it (seriously) • If you see a key...© 2013 Dempsey Marketing
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  • Poll Do you have a mobile optimized site? ( Inquiring minds want to know! )© 2013 Dempsey Marketing
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  • Poll Would you rather take the long route or the short route to mobile success? ( Inquiring minds want to know this too! )© 2013 Dempsey Marketing
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  • Robert Dempsey • CEO & Founder, Dempsey Marketing • B.A. Computer Science & MBA, Rollins College • Founded 3 Businesses - IT, Software, Marketing • PM & IT Certifications • National & International Speaker • Husband & Father© 2013 Dempsey Marketing
  • Areas of Specialization 1-800-921-1274 Lead Generation Websites Trifecta Marketing™ Campaigns • Marketing • Lead Generation • Marketing + Mobile • Product Launch • E-Commerce • Sales & Loyalty© 2013 Dempsey Marketing
  • Why This Is (SUPER) Important© 2013 Dempsey Marketing
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  • Mobile Use Tripled in Asia 2010 2012 % Change Africa 5.81% 14.85% 155.59% Asia 6.1% 17.84% 192.46% Europe 1.81% 5.13% 183.43% North America 4.71% 7.96% 69% Oceania 2.88% 7.55% 162.15% South America 1.46% 2.86% 95.89% Worldwide 3.81% 10.01% 162.73%© 2013 Dempsey Marketing Source: Pingdom
  • © 2013 Dempsey Marketing Source: comScore
  • © 2013 Dempsey Marketing Source: Google
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  • Holy $#it© 2013 Dempsey Marketing
  • O’Neill Clothing© 2013 Dempsey Marketing
  • O’Neill Clothing - Results iPhone / iPod Android Devices • Conversions: +65.71% • Conversions: +407.32% • Transactions: +112.50% • Transactions: +333.33% • Revenue: +101.25% • Revenue: +591.42%© 2013 Dempsey Marketing
  • 3 Fundamentals of Mobile Marketing Success© 2013 Dempsey Marketing
  • Fundamentals • Create opportunities for conversions • Focus on what the customers wants to know and do • Brevity© 2013 Dempsey Marketing
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  • Brevity Noun Concise and exact use of words in writing or speech. Shortness of time. Synonyms briefness - conciseness - shortness - concision - short© 2013 Dempsey Marketing
  • Key Point Provide only as much information as someone needs to move to a decision, and nothing more.© 2013 Dempsey Marketing
  • E-Commerce • Product images • Reviews • Prices • Payment options • Coupons / deals© 2013 Dempsey Marketing
  • Local Business • Menu • Reviews • Directions (address) • Phone number • Coupons / deals© 2013 Dempsey Marketing
  • Services Business • Service offerings • Phone number • Directions (address) • Promotions • Events© 2013 Dempsey Marketing
  • Keys For Brevity • Don’t try to recreate your website • Use short-form, expandable content • Images and video work very well • Place reviews prominently • Have a mobile site...© 2013 Dempsey Marketing
  • Two Places I Visited© 2013 Dempsey Marketing
  • Focus On What The Customer Wants To Know And Do© 2013 Dempsey Marketing
  • Key Question #1 When someone finds your business with a phone or tablet, what are they doing?© 2013 Dempsey Marketing
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  • Even More 1. During a conference 2. In a meeting 3. Walking down the street© 2013 Dempsey Marketing
  • Key Question #2 When someone uses their smartphone or tablet, what do they want?© 2013 Dempsey Marketing
  • What People Want Games 61% Weather 55% Maps / Search 50%Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% © 2013 Dempsey Marketing Source: Microsoft tag 2011
  • What People Want Now 1. Personal email 6. News 2. Weather 7. Instant messaging 3. Social networking / blog 8. Work email 4. Search 9. Sports information 5. Maps 10. Entertainment news© 2013 Dempsey Marketing Source: comScore
  • Shopping Activities Found store location 34% Compared product prices 22%Resaerched product features 21% Found coupons or deals 21% Made shopping lists 20%Purchased goods or services 18%Checked product availability 17%© 2013 Dempsey Marketing Source: comScore
  • Hungry?© 2013 Dempsey Marketing
  • Looking for a location?© 2013 Dempsey Marketing
  • Researching a business?© 2013 Dempsey Marketing
  • Shopping for clothes?© 2013 Dempsey Marketing
  • Want products?© 2013 Dempsey Marketing
  • In Retail Store Actions Took picture of a product 42.3%Texted or called friends / family about a product 36.9% Sent picture of product to family/friends 21.6% Scanned a product barcode 20.9% Compared product prices 17.7% Found store location 13.1% Found coupons or deals 11.1% Researched product features 10.9% Checked product availability 7.7% Purchased goods or services (online) 5.8% © 2013 Dempsey Marketing Source: comScore
  • Make a donation?© 2013 Dempsey Marketing
  • Looking for a recipe?© 2013 Dempsey Marketing
  • Want to be entertained?© 2013 Dempsey Marketing
  • People share video© 2013 Dempsey Marketing
  • Key Point Put yourself in the shoes of your customers sitting with a mobile phone or tablet.© 2013 Dempsey Marketing
  • Success Story: Adidas© 2013 Dempsey Marketing
  • Create Opportunities For Conversions© 2013 Dempsey Marketing
  • Mobile Conversions • Fill out a form • Make a purchase • Show up in the store • Phone call© 2013 Dempsey Marketing
  • Click to Call© 2013 Dempsey Marketing
  • Fill out a form© 2013 Dempsey Marketing
  • Make a purchase© 2013 Dempsey Marketing
  • Show up in the store© 2013 Dempsey Marketing
  • Success Story: TicketsNow© 2013 Dempsey Marketing
  • Should I have a mobile site or build an app?© 2013 Dempsey Marketing
  • Key Point If you can provide the person a better experience using the features of their phone, you want to seriously consider building an app.© 2013 Dempsey Marketing
  • American Eagle© 2013 Dempsey Marketing
  • Bank of America© 2013 Dempsey Marketing
  • TripIt© 2013 Dempsey Marketing
  • Facebook© 2013 Dempsey Marketing
  • Key Point Youll need to market your mobile app just like you would a product. You can do that on existing channels such as your social media accounts, email list and website, or using mobile ads© 2013 Dempsey Marketing
  • Success Story: Fab.com© 2013 Dempsey Marketing
  • (Your) Mobile Strategy© 2013 Dempsey Marketing
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  • Find out what your customers most want to do© 2013 Dempsey Marketing
  • Look at existing analytics© 2013 Dempsey Marketing
  • Determine the minimum amount of information you can provide to help the customer do that© 2013 Dempsey Marketing
  • Create a sitemap of the pages your mobile site needs© 2013 Dempsey Marketing
  • Build the site© 2013 Dempsey Marketing
  • Add analytics and measure everything© 2013 Dempsey Marketing
  • Our Results© 2013 Dempsey Marketing
  • Our Results© 2013 Dempsey Marketing
  • DempseyMarketing.com© 2013 Dempsey Marketing
  • Connect Everywhere 1-800-921-1274 rdempsey DempseyMarketing Robert Dempsey (with my pic) robertwdempsey DempseyMarketing© 2013 Dempsey Marketing
  • Q&A© 2013 Dempsey Marketing
  • Mobile Site Evaluation Report© 2013 Dempsey Marketing
  • Call Hugh Miller 1-800-921-1274 or shoot him an email... hugh@dempseymarketing.com© 2013 Dempsey Marketing
  • Thank You!© 2013 Dempsey Marketing 800-921-1274