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How To Turn Your Business Into A Media Powerhouse

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http://lifeofthefreelancer.com …

http://lifeofthefreelancer.com

In this presentation that I did at WordCamp MSP, I show you how to dominate over your competition with an all out massive action strategy that turns your company into a media powerhouse.

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Transcript

  • 1. How to Turn Your Business Into A Media Powerhouse Robert Dempsey LifeOfTheFreelancer.com
  • 2. Me me me!!! lifeofthefreelancer.com lifeofthefree lifeofthefreelancer adsdevshop.com rdempsey robertdempsey robertwdempsey
  • 3. 80%
  • 4. Oh shit WTF have I gotten myself into!?
  • 5. ( MINE! )
  • 6. Agenda • Thinking like a media company • Types of Content • Where Your Customers Live • Your Media Hub • Content Types & Distribution • Measurement
  • 7. CNN.com • Latest news front & center • Links to video at the top • Lot’s of images • Social media integration • Voting • Hot topics • Advertising • Tons of content, yet readable • Interaction
  • 8. Why Think Like A Media Company? Your customers are everywhere They prefer different formats You want to get in front of them Bring them back to you to make the sale
  • 9. How to Think Like A Media Company • Craft your message • Put your message into as many formats as possible • Distribute your message as far as you can • Measure everything • Strategy at the core
  • 10. Types of Content Audio Video Text
  • 11. Where Your Customers Live Online Offline Website Magazines & & Blog Newspaper Social Television Media & Radio Mail
  • 12. Media Hub YouTube Email Channel Website Facebook iTunes & Page Blog LinkedIn Twitter Profile
  • 13. Content Types & Distribution Audio Video Text Website Website Website & & & Twitter Blog Blog Blog Facebook Facebook iTunes Email Page Page Podcast YouTube LinkedIn Directories Channel Profile
  • 14. Launched mid-July 2010 Blog, Twitter, Facebook,YouTube, iTunes, Email, LinkedIn Visits up 210% / Pageviews up 171% Facebook Fans > 100 people Email is up > 100 people Podcast totals up 207% Podcast uniques up 226%
  • 15. How?
  • 16. WordPress Plugins • All In One SEO Pack • Blubrry PowerPress • Disqus Comment System • Feed Stats for WordPress • Google Analytics for WordPress • Google XML Sitemaps • Gravity Forms • PostRank • RSS Footer • StatPress Reloaded • Twitter Tools • Viper’s Video Quicktags • W3 Total Cache • WordPress.com Stats • WordPress Editorial Calendar • WPTouch
  • 17. Example of How It Works
  • 18. Questions? L i fe O f T h e F re e l a n c e r. c o m @lifeofthefree