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How to Turn Your
Business Into A
Media Powerhouse
Robert Dempsey
LifeOfTheFreelancer.com
Me me me!!!
lifeofthefree
rdempsey
lifeofthefreelancer.com
adsdevshop.com
lifeofthefreelancer
robertdempsey
robertwdempsey
80%
Oh shit WTF have I gotten
myself into!?
( MINE! )
Agenda
• Thinking like a media company
• Types of Content
• WhereYour Customers Live
• Your Media Hub
• Content Types & Di...
• Latest news front & center
• Links to video at the top
• Lot’s of images
• Social media integration
• Voting
• Hot topic...
Your customers are everywhere
You want to get in front of them
They prefer different formats
WhyThink Like A Media Company...
How toThink Like A Media Company
• Craft your message
• Put your message into as many formats as
possible
• Distribute you...
VideoAudio Text
Types of Content
Online Offline
WhereYour Customers Live
Website
&
Blog
Social
Media
Magazines
&
Newspaper
Television
& Radio
Mail
Website
&
Blog
YouTube
Channel
iTunes
Facebook
Page
LinkedIn
Profile
Media Hub
Twitter
Email
Website
&
Blog
YouTube
Channel
iTunes
Facebook
Page
LinkedIn
Profile
ContentTypes & Distribution
VideoAudio Text
Website
&...
Launched mid-July 2010
Blog,Twitter, Facebook,YouTube, iTunes,
Email, LinkedIn
Visits up 210% / Pageviews up 171%
Facebook...
How?
• All In One SEO Pack
• Blubrry PowerPress
• Disqus Comment System
• Feed Stats for WordPress
• Google Analytics for WordP...
Example of How It Works
LifeOfTheFreelancer.com
Questions?
@lifeofthefree
How To Turn Your Business Into A Media Powerhouse
How To Turn Your Business Into A Media Powerhouse
How To Turn Your Business Into A Media Powerhouse
How To Turn Your Business Into A Media Powerhouse
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How To Turn Your Business Into A Media Powerhouse

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http://lifeofthefreelancer.com

In this presentation that I did at WordCamp MSP, I show you how to dominate over your competition with an all out massive action strategy that turns your company into a media powerhouse.

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Transcript of "How To Turn Your Business Into A Media Powerhouse"

  1. 1. How to Turn Your Business Into A Media Powerhouse Robert Dempsey LifeOfTheFreelancer.com
  2. 2. Me me me!!! lifeofthefree rdempsey lifeofthefreelancer.com adsdevshop.com lifeofthefreelancer robertdempsey robertwdempsey
  3. 3. 80%
  4. 4. Oh shit WTF have I gotten myself into!?
  5. 5. ( MINE! )
  6. 6. Agenda • Thinking like a media company • Types of Content • WhereYour Customers Live • Your Media Hub • Content Types & Distribution • Measurement
  7. 7. • Latest news front & center • Links to video at the top • Lot’s of images • Social media integration • Voting • Hot topics • Advertising • Tons of content, yet readable • Interaction CNN.com
  8. 8. Your customers are everywhere You want to get in front of them They prefer different formats WhyThink Like A Media Company? Bring them back to you to make the sale
  9. 9. How toThink Like A Media Company • Craft your message • Put your message into as many formats as possible • Distribute your message as far as you can • Measure everything • Strategy at the core
  10. 10. VideoAudio Text Types of Content
  11. 11. Online Offline WhereYour Customers Live Website & Blog Social Media Magazines & Newspaper Television & Radio Mail
  12. 12. Website & Blog YouTube Channel iTunes Facebook Page LinkedIn Profile Media Hub Twitter Email
  13. 13. Website & Blog YouTube Channel iTunes Facebook Page LinkedIn Profile ContentTypes & Distribution VideoAudio Text Website & Blog Website & Blog Facebook Page Podcast Directories Twitter Email
  14. 14. Launched mid-July 2010 Blog,Twitter, Facebook,YouTube, iTunes, Email, LinkedIn Visits up 210% / Pageviews up 171% Facebook Fans > 100 people Email is up > 100 people Podcast totals up 207% Podcast uniques up 226%
  15. 15. How?
  16. 16. • All In One SEO Pack • Blubrry PowerPress • Disqus Comment System • Feed Stats for WordPress • Google Analytics for WordPress • Google XML Sitemaps • Gravity Forms • PostRank • RSS Footer • StatPress Reloaded • Twitter Tools • Viper’sVideo Quicktags • W3 Total Cache • WordPress.com Stats • WordPress Editorial Calendar • WPTouch WordPress Plugins
  17. 17. Example of How It Works
  18. 18. LifeOfTheFreelancer.com Questions? @lifeofthefree

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