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Google AdWords  Robert Dempsey, CEO & Founder
What we’ve gotThe lies Google will tell youA (bit more than a) few words on keyword researchFrom keywords to ad groupsSpli...
What we’ve gotMake your website fulfill your promiseLanding pages and A/B testingTracking everythingTips from the trenches...
4
Google Lies          NOT $5 - $7                        5
KW Research       Start in the right place       Focus on your ideal client       Capture their language       Tools are l...
Tools        Survey Monkey        Rank Tracker - $$$        Market Samurai - $                             7
Resources        Livingston 37 Emotional        Benefits                                  8
Ad Groups            9
Example          10
Structure                 Account     Campaign              CampaignAd Group   Ad Group   Ad Group   Ad Group  Ad         ...
Example           Dempsey Marketing          XYZ Insurance Company Home Insurance         Auto Insurance Ad #1      Ad #2 ...
For The Rest      AND the 1-hour webinar recording, jointhe Dempsey Marketing Tribe: http://JoinTri.be/31320              ...
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Google AdWords Introduction

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During this 1-hour introduction to Google AdWords webinar held for Dempsey Marketing Tribe members, we discussed:

- The lies Google will tell you
- A (bit more than a) few words on keyword research
- From keywords to ad groups
- Split testing your ads
- Make your website fulfill your promise
- Landing pages and A/B testing
- Tracking everything
- Tips from the trenches

Join the Dempsey Marketing Tribe to get access to this webinar and many more: http://JoinTri.be/31320

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Transcript of "Google AdWords Introduction"

  1. 1. Google AdWords Robert Dempsey, CEO & Founder
  2. 2. What we’ve gotThe lies Google will tell youA (bit more than a) few words on keyword researchFrom keywords to ad groupsSplit testing your ads 2
  3. 3. What we’ve gotMake your website fulfill your promiseLanding pages and A/B testingTracking everythingTips from the trenches 3
  4. 4. 4
  5. 5. Google Lies NOT $5 - $7 5
  6. 6. KW Research Start in the right place Focus on your ideal client Capture their language Tools are last 6
  7. 7. Tools Survey Monkey Rank Tracker - $$$ Market Samurai - $ 7
  8. 8. Resources Livingston 37 Emotional Benefits 8
  9. 9. Ad Groups 9
  10. 10. Example 10
  11. 11. Structure Account Campaign CampaignAd Group Ad Group Ad Group Ad Group Ad Ad Ad AdKeyword Keyword Keyword KeywordKeyword Keyword Keyword KeywordKeyword Keyword Keyword Keyword 11
  12. 12. Example Dempsey Marketing XYZ Insurance Company Home Insurance Auto Insurance Ad #1 Ad #2 Ad #1 Ad #2Keyword Keyword Keyword KeywordKeyword Keyword Keyword KeywordKeyword Keyword Keyword Keyword 12
  13. 13. For The Rest AND the 1-hour webinar recording, jointhe Dempsey Marketing Tribe: http://JoinTri.be/31320 13
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