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Google AdWords Introduction

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During this 1-hour introduction to Google AdWords webinar held for Dempsey Marketing Tribe members, we discussed: …

During this 1-hour introduction to Google AdWords webinar held for Dempsey Marketing Tribe members, we discussed:

- The lies Google will tell you
- A (bit more than a) few words on keyword research
- From keywords to ad groups
- Split testing your ads
- Make your website fulfill your promise
- Landing pages and A/B testing
- Tracking everything
- Tips from the trenches

Join the Dempsey Marketing Tribe to get access to this webinar and many more: http://JoinTri.be/31320


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Transcript

  • 1. Google AdWords Robert Dempsey, CEO & Founder
  • 2. What we’ve gotThe lies Google will tell youA (bit more than a) few words on keyword researchFrom keywords to ad groupsSplit testing your ads 2
  • 3. What we’ve gotMake your website fulfill your promiseLanding pages and A/B testingTracking everythingTips from the trenches 3
  • 4. 4
  • 5. Google Lies NOT $5 - $7 5
  • 6. KW Research Start in the right place Focus on your ideal client Capture their language Tools are last 6
  • 7. Tools Survey Monkey Rank Tracker - $$$ Market Samurai - $ 7
  • 8. Resources Livingston 37 Emotional Benefits 8
  • 9. Ad Groups 9
  • 10. Example 10
  • 11. Structure Account Campaign CampaignAd Group Ad Group Ad Group Ad Group Ad Ad Ad AdKeyword Keyword Keyword KeywordKeyword Keyword Keyword KeywordKeyword Keyword Keyword Keyword 11
  • 12. Example Dempsey Marketing XYZ Insurance Company Home Insurance Auto Insurance Ad #1 Ad #2 Ad #1 Ad #2Keyword Keyword Keyword KeywordKeyword Keyword Keyword KeywordKeyword Keyword Keyword Keyword 12
  • 13. For The Rest AND the 1-hour webinar recording, jointhe Dempsey Marketing Tribe: http://JoinTri.be/31320 13