Get The **** Up And Market
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Get The **** Up And Market

  • 755 views
Uploaded on

Robert Dempsey discusses why and how freelancers and small businesses can use inbound marketing to build trust, reputation, and authority.

Robert Dempsey discusses why and how freelancers and small businesses can use inbound marketing to build trust, reputation, and authority.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
755
On Slideshare
748
From Embeds
7
Number of Embeds
1

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 7

http://thenonmarketer.com 7

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Get The **** Up and Market thenonmarketer.com presented by: Robert Dempsey 1
  • 2. Thank You 2
  • 3. Welcome! Robert Dempsey CEO & Founder Twitter: @rdempsey @thenonmarketer FB: robertdempsey LinkedIn: robertwdempsey 3
  • 4. The Non Marketer http://thenonmarketer.com http://twitter.com/thenonmarketer 4
  • 5. Not Marketing 5
  • 6. This is Marketing 6
  • 7. Get Up Off Your *** 7
  • 8. A Great Book 8
  • 9. Another Great Book 9
  • 10. Time? What Time?! 10
  • 11. It’s Not Complicated 11
  • 12. Everyone’s Talking http://theconversationprism.com/ 12
  • 13. Formula • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people • Content + Engagement = Marketing 13
  • 14. Here’s How 14
  • 15. Example • Daily blog posts Twitter • Hold a monthly webinar Promote via the blog and social media • Capture emails on signups; some sign up for newsletter • Send follow-up email after webinar Webinar materials Poll 15
  • 16. Spread the Love • Webinar materials - slides, video Video Blip.tv, Vimeo, Viddler Embed in a blog post Slides Slideshare Embed in blog post Additional resources Put them in the post too 16
  • 17. Future Connections • Two options Add all attendees to a list and email about future webinars Only email newsletter subscribers • Iʼm testing 17
  • 18. Take it Back • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people 18
  • 19. Q&A 19
  • 20. Thank You! The Non Marketer http://thenonmarketer.com Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @thenonmarketer, @rdempsey 20